There’s been a lot of taking sides and fiery debate about AI and its role in marketing (and the world as a whole) in light of the popularity of tools like ChatGPT. What people aren’t saying is that there’s a balance to be found, as with anything. While there are always some efforts that will require the dedicated attention of a human, there are also plenty that could benefit from automation or AI.
A simple Internet search will reveal lists of dozens of different AI tools for sales and marketing, but you don’t need dozens of them. You just need a few good tools that you can rely on as part of your tech stack. What those are will depend on your marketing goals, sales plans, and other needs.
Before we dig into the tools that you should be using, let’s talk a little more about what “AI” means in the world of technology tools and how you can harness its power.
Artificial intelligence, or AI, refers to technology that is designed to replace human talent or intelligence. It’s not the robots and tech that you see in sci-fi movies and shows; that’s always a little exaggerated for the sake of entertainment. According to McKinsey & Company, the oldest and most prestigious consulting firm in the U.S., and a frontrunner in thought leadership and innovation:
“Artificial intelligence is a machine’s ability to perform the cognitive functions we usually associate with human minds.”
Some examples of AI include:
For example, Starbucks utilizes its mobile app and loyalty card to collect customer data, creating a totally personalized experience for its users.
Brands are also using AI to identify opportunities to optimize content, keywords, and other digital marketing assets. This can provide better insights and save a lot of time for the human reps, who can focus their efforts elsewhere.
The best thing that you can do is understand where and how to use AI, as well as where not to use it. For example, AI isn’t going to create all of your online content, but it might help you brush up that content with keywords and language suggestions using an NLP (natural language processing) tool like SurferSEO.
Here are some important do’s and don’ts to keep in mind.
With these things in mind, here are three must-have tools for every sales and marketing team.
This is a great tool for those who want a little help creating written content. It’s a free tool that helps you build intelligent outlines and come up with content ideas so that you can deliver better material to your users. The platform includes a host of AI-powered features to help you with content planning and creation.
You can use these tools for blogs, website content, and other materials, and it even includes conversational intelligence to ensure that you’re writing in the correct voice to reach your audiences most effectively.
#2 – 6Sense Revenue AI
If you’re looking for support with account targeting and analytics, this platform should have what you need. 6Sense is designed to leverage AI to help you prioritize your accounts and resource allocation based on data. This can provide you with valuable insights that make it easier to strategize your sales and marketing efforts.
The platform includes a wide range of data that you can use to create actionable efforts, and the dashboard even allows you to customize what you see and which metrics come up first so that everyone knows what’s important. This tool belongs to what’s known as the “intent data” family and it provides valuable actionable insights that you can use.
This platform has free versions available and pricing options can be obtained by submitting an inquiry.
#3 – Zapier
If you haven’t noticed by now, we really like the Zapier platform. It’s one of our most-used integrations and for good reason. Zapier also makes the list of AI tools because it offers plenty of them. It’s free to start and paid plans are available for those who need more features or access. Zapier works by connecting your apps and using automated workflows to save time and effort.
Using Zapier, you can create your own automated workflows using the hundreds of apps and tools that it connects with. There are pre-configured “zaps” that you can employ, or you can customize them based on your needs. The AI also makes it easy to analyze text and turn that insight into valuable data. It cuts down on manual work significantly and offers valuable AI in several ways.
For sales, marketing, and overall productivity, Zapier should be on everyone’s list.
In addition to the three listed above, you may also find valuable support from AI tools like:
Once you’ve got your AI tools in place, don’t stop there. You can also outsource to the virtual receptionists at Smith.ai for support with your outreach campaigns. Our team can act as yours, delivering powerful results for all your needs. Plus, we can provide support for lead intake and appointment scheduling, and even act as your 24/7 answering service so that you never miss a lead.