Hair salons and other service businesses were among some of the first and most eager to adopt social media as their next marketing tool. After all, these are businesses that rely heavily on word of mouth and social sharing, so it would only make sense that it transfers to the online world.
The Internet offers so much more in the way of social promotion for these service businesses, making it easier than ever for brands to build a social following, increase their visibility, interlink all of their profiles, and keep their audiences engaged. Of course, you have to know what you’re doing and how to do it, so there’s a little bit of prep work involved here.
To assist you, we’ve collected a list of 10 video marketers that you can learn from to help grow your own following. Remember, too, that you can put video in more places than just on YouTube. While that’s a great start, you’ll also want to consider adding videos to Facebook, LinkedIn, TikTok, and other sites to really maximize your audience generation.
It's estimated that by 2022, 82% of Internet traffic will originate from video. This includes downloads and live video, the latter of which is expected to see five times’ growth in the same period.
Numbers go on for days, such as the 1+ billion hours of YouTube watched every day around the world or the fact that people spend between six and sixteen hours watching videos online and on their phones in the average week. No matter what stats you’re looking at, though, they all point to the same thing: you need video, and you need it now.
Before we get into the list of the people who can help you create a solid strategy of your own and offer inspiration, let’s talk a little more about how you can use video marketing for your salon. There is a lot more than you might think, and versatility is going to be a big part of your success.
The biggest reason people get hung up on trying to figure out what to do with video marketing is because they limit their thought process to standard commercial-style ads. The Internet and sites like YouTube create the opportunity for you to do so much more than that. In fact, for hair salons specifically, there are at least a handful of great ways to create videos that engage different audiences, build your reputation, and help educate people on what you do.
How-To/Tutorial: What’s better than showing people what they can expect when they come to you for services? You can even offer how-to videos for other stylists on different styles or services that you offer to your clients. Whether you’re addressing other stylists or your clientele, these videos are a great way to educate and build your reputation at the same time.
Spotlight: You can create an entire series of videos to spotlight all the stylists and other employees in your salon. Whether you create one video with a spot for each or a separate video for each staff member (we recommend the latter), you’ll be able to create that relationship with your audience that’s so important in this industry.
Salon Tours: Some people like to see where they’re going or may appreciate getting a glimpse of how your business operates. You can create videos that provide a walk-through of your salon space or that showcase the different services, equipment, and products that you offer. It’s a great way to introduce people and make them comfortable before they even arrive.
News/Current Events: A lot of clients like brands that keep them informed. If you run a video series on industry news or current events that will keep people aware of what’s going on, you could get a lot of attention from different types of audiences. The salon industry isn’t exactly changing at a rapid pace, but it’s still good to be informed. Especially after the COVID-19 pandemic created new concerns about sharing close spaces, this kind of comfort is often invaluable to new clients considering visiting a business.
Product Highlights: This isn’t just about selling your products. It’s about showcasing the products that your salon supports and believes in. This is your chance to show people how these products work, how to use them, and even how you came to choose them for your salon. Spice it up by letting your stylists create videos of their own favorite products, too.
Are you starting to notice a trend? If you make it relevant and engaging, you really can do just about anything that you want with video marketing. When you have the right people to learn from, it helps a lot. On that note, let’s get to the top 10 video marketers you need to watch.
At Manes by Mell, you’ll learn all about textured, curly hair and important mistakes that you want to avoid. She’s got a really chill vibe and she offers tons of great insight, which is what makes her so popular. She’s got plenty of at-home tips and plenty of professional suggestions, too, giving you everything that you need to get your hair in order. Users love her because she keeps it real and she’s fun to watch, so take notes and see how you can adopt some of her habits for your own video marketing strategy.
Matt Beck offers FREE salon education that offers real advice in real-time. In fact, he offers a lot of great one-minute quick hits with simple hairstyle tips and tricks. Plus, the channel is well-organized so that visitors can find whatever videos they want with ease. You’ll find all kinds of step-by-step and detailed how-to videos along with the snippets, too, and he covers everything that you could ever want to know about hairstyles or being a stylist. He’s comfortable to listen to and he makes it easy for anyone to follow along with his videos.
Brad Mondo is another great choice when you need some lighthearted entertainment. He’s got plenty of playlists full of basic education, advanced training and tips, and even how to do your own hair without completely ruining it. There are also some great react videos of hairdressers reacting and those alone are worth a watch when you’re feeling like you could use a good laugh. You’ll learn a lot from this channel, including how to offer variety and keep people engaged by not taking things too seriously. Sure, you’re a professional, but you’re also a person and that’s what your audience wants to see.
Sam Villa doesn’t just have an impressive YouTube channel, they have a huge Instagram following and robust social media profiles across the board. Plus, the how-to hair videos are great because they are made by stylists from all over the industry with all types of experience, ensuring that the best possible person is used for the job. They have an updo series running and there’s even a video entitled “How to Point Cut Like A Pro” with Andrew Carruthers. There’s a lot to love about this channel and when you’re trying to build your own marketing strategy, it also offers a lot for you to learn about social and video marketing.
Kenra Professional is a great channel for anyone who wants to learn about professional hairstyling and hairdressing, as well as the business itself. She offers a good balance of videos about both and caters to a wide audience, showing others how to diversify their video marketing to reach a wider range of people. There are how-to videos and technique tutorials, as well as informational insights and personal stories of her own experiences in the salon business. There’s a lot to learn here, both from her content and her strategy.
Beardbrand is a hot name on Reddit for those looking for barber channels and tutorials, and their channel doesn’t disappoint. They have plenty of professional videos along with helpful DIY tips that offer a more personal connection with their audience. There’s a lot of different content to check out and once again, they’re good at balancing their audiences with videos for professionals as well as clientele and anyone else who’s interested. They have tons of followers, a huge support base on Reddit, and other social profiles that are pretty popular, too.
April’s channel offers a lot of valuable insight. She’s got videos for almost every styling technique out there, barbering tutorials, and even other beauty videos that can help people learn about other topics. It’s great because the camera work feels “real” and not overly produced, giving her more credibility as “just another person”. Plus, she has a great demeanor and loves to make people feel good about themselves, so it’s much less intimidating than some of the professional channels out there today. If you want to learn how to be personable and engaging, this is the one to watch.
Claire Ashley provides video tutorials and assistance not just for professionals, but also for DIYers that are looking for better tips for hairstyling. She specializes in helping recreate celeb looks and popular hairstyles, and she even offers insight for how to talk to clients and stylists for each respective party so that everyone can have the hairstyle that they want. Her channel is impressive already, and it’s only going to be a matter of time before she’s got even more videos to appreciate.
Sofie StayGold is a relatively new name in the YouTube world, but she’s already gathered almost 10K subscribers and is growing fast. She’s got a lot of great tutorials and her casual, yet smart style keeps people engaged and helps her provide everyone with the information that they need. She offers all kinds of how-to videos and tips for professionals and everyday visitors alike, and her detail-oriented, raw nature helps you feel like she really loves what she does—which can help you in creating your own videos!
If you want to learn a thing or two about branding, this is the channel to watch. Uppercut Deluxe features polished, well-thought-out videos that are just plain cool. It’s made many lists of the best barbering channels and tutorials out there, and for good reason. You’ll find hundreds of videos on different styles and cuts, as well as other videos and resources. This unique channel offers something different and focuses on consistency and style, giving you a chance to take notes for creating your own campaigns down the line.
You’re running a business, and if you’re like most hair salon owners, you’re also doing hair in addition to managing the entire operation. It’s a lot to take on, and you certainly should be proud of all that you’re doing. However, you should also realize that you don’t have to do it alone.
When you enlist the assistance of the dedicated virtual receptionists at Smith.ai, you’ll never have to worry about missing another call or chat request because you’re busy trying to market your business online. No matter what you’re doing, our 24/7 receptionists will be there to answer the call, live chat, Facebook message, or whatever else your customers need. Plus, we’ll even help you craft a strategy to handle all of it and integrate with your tools to keep you in the loop every step of the way.
If you want to learn more, schedule a consultation to discuss what our virtual receptionists can do to help you manage after-hours calls, lead intake, and so much more. You’ll also find us at firstname.lastname@example.org or (650) 727-6484.