10 Sales Tools to Expedite Your Outreach Campaigns


Having the right tools is half the battle when you are creating your outreach campaigns. You can have the best plans in the world, and it won’t matter if they can’t be executed effectively to get the desired results. The good news is that there is no shortage of available tools today that can help with these efforts. 

Effective sales teams know that the prospecting process takes a lot of time and effort. However, they also know that there are a host of tools and solutions out there to make the process easier and more efficient. All kinds of challenges face modern outreach campaigns and the tools we discuss here are all designed to help you overcome those and improve your outreach efforts. 

What are sales tools?

Sales tools refer to different technologies and tools designed to help automate and streamline the sales process. As mentioned, there are tons of different tools available across many categories, including everything from your CRM to email automation tools. There are tools out there for every part of the sales process, making it easier than ever for teams to succeed with outreach campaigns. Tools are available in categories like:

  • Customer relationship management 
  • Sales and marketing automation
  • Email automation and management
  • Sales productivity 
  • Analytics tools
  • Sales enablement tools

And don’t forget that people can be “tools” in your arsenal, too. After we discuss 10 of the best sales tools that should be on your list, we’ll look at how a partnership with Smith.ai can take your outreach campaigns to the next level. 

10 must-have sales tools 

1. A solid CRM (HubSpot, Salesforce, Zendesk, Monday.com, etc.)

The first item on your list is going to be a CRM that you can rely on to help you create a starting point for all of your outreach efforts. We didn’t pick a specific one here because there are so many that have great features. You’ll need to compare the options and see which CRM is going to be most effective for your team. As a bonus, HubSpot also has a sales hub that you can link with their CRM (we’ll cover that later in the list) if you want to maximize your tools from a single source. 

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is one of the best sales enablement tools available today. It empowers you to find prospects based on target information and even provides the best way to contact the leads that you find. This is a great research tool that helps you organize insights and get valuable information on how to reach the right people with personalized messaging. It’s a great tool that many companies can’t live without when it comes to prospecting. 

3. Outreach 

Outreach is a sales execution tool that offers data-driven insights and automation tools that allow your sales team to improve their reliability, efficiency, and overall growth. It can boost your CRM and ensure that sales teams are only investing their time in high-level activities that require their attention. It can update customer information, sync updates, and even provide analytics for future needs. 

4. Salesforce 

Salesforce is more than just a CRM tool. It’s an entire suite of software solutions designed to help businesses get more out of their sales efforts. It can manage every stage of your sales cycle and make sure that your team is putting customer data to good use. Salesforce can also integrate with several other tools out there and it is quickly becoming a staple in the tech stacks of many companies. 

5. LeadIQ

LeadIQ is a tool that can help with lead generation and management. The tool is designed to improve outreach efforts by creating personalized communications. Using AI and dedicated information-gathering technology, LeadIQ makes it easy to connect with prospects in personalized outreach and capture contact information, expedite workflows, and more. 

6. Zapier 

Zapier is a tool that we will never get enough of. It’s a unique integration solution that can work with hundreds of different apps and tools. You can share data across your tech stack and create your own “zaps” to automate certain tasks and steps in your workflow. Your CRM and other sales tools can be connected to Zapier to give you a chance to create unique automations and streamline your sales efforts. 

7. Google Analytics 

Of course, you can’t find any success in outreach campaigns without measuring your results. Google Analytics is the main source of data and insights that most people use today, and it’s an essential part of your marketing and outreach. You’ll get valuable insights on traffic, user information, and potential target audiences that you haven’t tapped yet, allowing you to expand your outreach efforts with real data to get results. 

8. HubSpot Sales Hub

We mentioned CRMs at the top of the list, but HubSpot deserves another mention because of its Sales Hub CRM platform that offers a two-in-one tool that can scale and grow with your business. It features a host of automation tools and data insights that can help you streamline operations and work smarter, not harder. Plus, there’s even a free version for those who want to try it or who don’t have a huge budget for technology. 

9. Clearbit

Clearbit is a B2B lead qualification and enrichment platform. It’s designed to use data to help reps identify and discover qualified prospects in new groups and categories. The tool also lets reps know when it’s a good time to reach out to different users based on their activity and real-time alerts. It integrates with other tools like HubSpot and offers access to more than 200 million contacts with solutions for marketing, sales, and operations. 

10. Smith.ai 

Finally, the best tool for outreach campaigns might just be a dedicated team of experts like the virtual receptionists at Smith.ai. While your sales team is handling the qualified leads, we can support outreach efforts with 24/7 answering services, as well as lead intake and appointment scheduling solutions. To learn more, schedule a consultation or reach out to hello@smith.ai

Business Education
Sales Tips

Elizabeth Lockwood is the content marketing associate at Smith.ai. She focuses specifically on writing and editing engaging articles, blog posts, and other forms of publication.

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