Blog: Business Education

When you’re making sales calls, the more time you spend trying to reach the decision-maker, the less time you’re spending on the actual sales process. Fortunately, it doesn’t have to be the impossible task that it’s been in the past. If you do a little bit of research and planning, you’ll find yourself getting the decision-makers on the phone faster and even getting more of their attention than you might have on your own. Here are five tips to get you on the right track and get you to the right person on more calls for a better chance of conversions and closes.

In business, outsourcing is sometimes one of the most valuable tools that you have. For some companies, hiring a sales team makes perfect sense. For others, the cost of investment is far too great or just unnecessary at this stage of business. After all, most companies spend about 1.2 to 1.4 times an employee’s salary on onboarding, training, and retention. Unless you’ve gotten to a place where you’ve got that kind of money to invest, outsourcing may be the way to go.

The numbers don’t lie—cold emails are usually just that: ice cold. People don’t have the time for your marketing hijinks and “secret email hacks”… just get to the point. Your first mistake in cold email outreach is assuming that people even care. Have you met the world around you? You’ve got about five seconds to make not just a good impression, but the perfect impression, and doing it via email is an uphill battle.

Read more about the five critical marketing metrics that your business should be tracking in 2022 in this guest post.

Sales is a bit more complex of an industry than some people realize. Being successful in this field, like any, involves taking the time to define the right roles and make sure that you have people in the correct positions to leverage the best chances of success. A sales team is made up of several different roles. Some organizations may have different roles or team members than others, but almost every organization can benefit from the roles of a BDR and an SDR, respectively.

Read more about the five critical marketing metrics that your business should be tracking in this guest post.

Setting up a sales team requires taking the time to learn all the roles and figure out what your organization needs. When you have a strong sales team, it works like a well-oiled machine and delivers all of the solutions that your business needs. It can even help you improve other departments ensure that your business is on track for success.

How many times have you done your best to be polite, professional, and positive, only to receive an angry response from the person on the other end of the phone? Cold calling is tough and it’s not something that even the most seasoned sales reps like to deal with. Of course, if you’re a sales professional, it’s part of the job description and even in 2022, the cold call is still a valuable business asset.

Marketing emails are still an effective means of reaching out to potential prospects. However, you do have to approach it properly, including coming up with the best possible CTA (call-to-action) to get your readers’ attention and make them want to respond, reach out, or otherwise convert. This may not seem like an easy feat, but it can be done if you’re willing to invest the effort and time.