Blog: Business Education

Learn more about integrated marketing communications for your business in this essential guide.

As the giving season approaches, organizational leaders find themselves looking for ways to show appreciation and give something meaningful to their employees and the other people their business depends on. Each year, it’s a struggle to go through the options, finding something that can be appreciated by someone, and probably at some point wondering if you’ll need to purchase a different gift for each employee.

If you find your business missing a lot of valuable calls or spending an inordinate amount of time returning messages, you need an answering service. Of course, that comes with its own set of concerns and considerations, starting with what type of answering service to hire. There are several options out there today, including answering services and virtual receptionist solutions that can handle everything from calls and chats to lead intake, appointment scheduling, and even payment collection for the businesses that need it.

Year after year, millions of Americans are plagued by spam calls and unfortunately, the issue is far from being resolved. In fact, First Orion reported that, from 2020 to 2021, there was been a 118% increase in spam calls, and that percentage is only expected to grow in the years to come.To help ensure consumers aren’t constantly bombarded with spam calls, phone carriers are starting to offer solutions, like SPAM RISK Caller ID, which is designed to alert customers of incoming spam calls. But spam ID technology isn’t bulletproof. Sometimes, numbers are incorrectly marked as spam. So what happens when your business number gets flagged as spam, and how do you ensure your callers won’t brush off your calls as yet another spam call?

Local Service Ads, or LSAs, are an important part of your marketing arsenal. The process of getting your account approved and set up can take a lot of time and effort, which means that when it comes to actually putting the ads out there, you could be a little out of breath, as it were. You have to be active, stay focused, and optimize your efforts at every turn.

Maybe you’re just starting out in the franchise. Perhaps you’ve been growing lately and realized your existing resources aren’t cutting it. And yet with a limited budget, it’s hard to find the best solutions unless you know where to look. Thanks to the modern answering service, you can get a full team of agents to field calls, chats, and more and it will cost a fraction of what you would spend on hiring people to do the work in-house.

There’s a lot of information out there about answering services for small businesses and solopreneurs because they obviously need the assistance, but what about enterprise organizations that seem to have it all? They might still benefit in several ways from a partnership with an answering service or virtual receptionist.

In the business of consulting, you have a lot on your communications to-do list. There are clients to call, emails to send, video consults, and meetings—the list can seem endless at times. Fortunately, you no longer have to try to handle everything on your own. With the assistance of a professional answering service, your consulting firm can streamline communications and save time for everyone.