Blog: Business Education

No matter how big your flooring business gets, there’s always room for growth. You’ve probably got plenty of promotional marketing and PR out there already, but that’s not what we’re here to discuss. We’re going to look at the strategic and tactical things you can do to help increase your new client intake. Some efforts work better than others, but just about any flooring business should be able to improve its lead generation and client acquisition with the tactics discussed below.

When you’re looking to draw in new clients for your event planning business, you’ve got a lot of different options out there. If you want to get results, you need to get past the PR and shameless self-promotion and take a look at your tactical options for making real changes. Here are five tactics that are sure to help you grow your event planning client list.

Before you can start planning tactics and strategy for client sourcing, you need to know and understand your firm’s unique value proposition (UVP). Put simply, what makes you better than competitors? What do you have to offer that the other recruiting and staffing companies don’t? Figure this out and make sure everyone in the firm knows it so that they can maximize their opportunities, too.

Marketing your products is one thing. Marketing to clients specifically is an entirely different endeavor, and it requires more of your attention than you’re probably giving at the moment. Whether you have a brick-and-mortar store or just an online retail store (or both), you need to know the best strategies to make your money go further as you scale your client base.

Clients are the bread and butter of your business. It’s expected that you’re going to spend a significant part of your budget on finding and retaining them. Unfortunately, the market right now is fierce with competition, and it can seem nearly impossible for your firm to bring in enough clients to keep profits up and keep you busy.

Retention is great, and it’s a critical part of your success. However, you also need to make sure that you have a steady stream of new clients coming in for your construction business to remain profitable and continue growing. The good news is that there are a lot of resources and tools to help you with finding clients these days, saving a lot of time and the stress that comes from things like cold calling.

All too often, professional services like architecture and design rely on passive business growth and development, hoping that will be enough to keep your business strong. Clients are the backbone of your business. Knowing how to attract them and keep the leads coming is critical to your success. There are a lot of different resources out there to assist you, including those that don’t cost a dime and those that require a bit of an investment—both are useful in their own right.

Learn what a lead conversion rate is and why it’s important for your business. Explore five actionable ways to optimize your lead conversion rate in this guest post.

Each year, small business owners reflect on their successes, opportunities for improvement, and how far they’ve come compared to where they were this time last year. Often, though, they don’t use that insight to make effective resolutions for the coming year. Forget about exercising more, eating healthier, and all those other typical resolutions that usually get abandoned by mid-January.