Blog: Business Education

Explore what a customer engagement strategy is, why it’s important, and 17 customer engagement strategies to use for your business.

If you’re ready to grow your business, you’re in good company. However, you’ve also got a long road ahead of you. Time and experience definitely have something to do with growth and success in business, but there is more to it than that. You can’t just start selling more and hope that it all falls into place. Along with those increased sales, you’re going to have to make sure that you can deliver the same high-level, high-quality experience to each and every customer that comes your way.

The first step to successful business advertising and marketing is to understand your options. That doesn’t mean just knowing the different channels and types of marketing to choose from, either—you should actually understand what each is, what it offers, and whether it’s right for your small business. Some of you have probably used and paid for Google Ads campaigns, but Local Service Ads (LSAs) are still widely under-utilized.

As more people transition to working remotely full-time, companies need to make sure that their teams have all of the necessary resources for success. That can be more challenging without a collaborative physical office environment, but it’s not impossible. In this article, we’ll take a look at some tips for remote salespeople and their managers that can help you craft a winning remote sales team, no matter what it is that you’re selling.

A social media calendar gives you a schedule that you can follow for all of your social media content sharing. This schedule can include posts, re-posts and shares, networking and community building, or anything else that you have planned for your social media channels. Too often, marketers create overly ambitious calendars and don’t have the time or resources to execute them effectively. This results in social media campaigns suffering because they aren’t getting the attention that they deserve.

So many companies focus on marketing, advertising, and digital branding when they’re trying to cultivate leads and bring in new business. While this is important, of course, it’s not the only way to go. Your SEO strategy should be dynamic and unique. It should encompass all of the essential elements that you can use to reach your goals, rank higher in search results, and continue to build your reputation as an authority in your industry.

SEO, or search engine optimization, is an integral part of any digital marketing strategy today. Although Google is consistently updating the algorithms and changing the rules and best practices, it’s important to keep up. Part of that comes in creating future-proof optimization efforts, such as written content, that can help increase your visibility and improve your rankings in the search engine results pages (SERPs).

Keywords are still an important part of your search engine optimization (SEO) efforts. However, there’s a lot more to it than just picking a few words related to your industry and adding them to your content here and there. Keyword planning and research is an entire process of its own and it deserves dedicated attention. When you do it properly, you’ll come up with the perfect keywords every single time.

The world of technology has created so many opportunities. However, many small businesses are struggling to embrace that opportunity because while they have the tools, they might not be quite sure how to make them the most useful. Dashboards are one of those tools. The marketing dashboard should provide insight on the various marketing initiatives that you have in place and help you make strategic decisions.