Blog: Business Education

Business development representatives (BDRs) are an essential part of your organization. They aren’t just salespeople—they’re responsible for going out and cultivating business, identifying new target audiences and customer groups, and otherwise developing your business. Of course, what BDRs do specifically will vary from one company to the next. In order to set the team up for success and help them improve over time, you have to know what their role is in your company.

It’s the 21st century and people have access to a wealth of information and businesses at their fingertips, around the clock. No one wants to be “sold” anything anymore. They want to find the best solutions to their problems and pain points, whatever those may be. Therefore, you’ll want to make sure that you’ve got the best sales pitch in place to let them know you hear their message and that you’re ready to deliver.

This blog post outlines how businesses can effectively use social media to enhance their customer service and reputation.

Digital selling is disrupting the typical sales approach. It’s critical for sales teams to adopt new methods if they’re going to remain competitive in the changing landscape, including with sales productivity. More than 75% of all customers start their buying journey on the Internet, either through a simple search for the solution they need or by researching companies that can provide that solution.

When you’re running a bakery, delicious treats aren’t the only thing you’ll be cooking up—you’ll also need to come up with a solid branding and marketing strategy to make sure that people can find your bakery. Today, there are a lot of great resources that can help you do that, including one process known as local SEO (search engine optimization). Essentially, you’re optimizing your website and online presence to make it easier for people to find you.

Everyone wants to tell you that you need to use Google Business Profiles (formerly Google My Business) effectively, but they don’t really offer any successful examples to follow. For many, the best way to learn is by example. Someone can tell you all the steps and tips to make the perfect Google profile and you could still miss a key element. Having a well-designed example to refer to can make it a lot easier.

The sales pipeline is the heart of any company and an essential tool for both sales reps and prospects alike. Essentially, this gives you a visual representation of the sales process. It lets sales reps know the next steps, provides managers and leaders with valuable insights, and helps with revenue forecasting, long-term growth planning, and creating actionable strategies for success.

When it comes to creating a successful sales team, part of that comes in choosing the best sales prospecting techniques to get the job done. While no two strategies will work exactly the same, some tried-and-true techniques have proven to deliver results time and again. If you’re looking to reach new levels of success in prospecting and lead generation, add these techniques to your must-try list.

Data is not in short supply. No matter where you look, it seems like everyone has applications and advice for analytics, data insights, and collecting information about your business to help you make better decisions. That can be helpful, but it can also make things a bit daunting to those who are just getting started.