
Calls come in when you're on-site measuring spaces, meeting with vendors at the design center, or deep in creative flow, working on floor plans. Smith.ai receptionists capture leads, book consultations, collect project details, and log information in your CRM systems.
AI receptionists handle routine appointment scheduling and answer common questions about your services and processes. Virtual receptionists manage situations that require a personal touch — complex project discussions, budget negotiations, and detailed design consultations that demand nuanced judgment and relationship-building.
Smith.ai virtual receptionists greet every caller professionally and capture essential project information through structured intake questions. By collecting key details upfront — such as project type and scope, space size and current condition, budget range and timeline, style preferences and inspiration sources, specific functional requirements, and location considerations — the system helps identify and prioritize qualified leads based on your design specialties and project capacity.
AI receptionists excel at high-volume lead screening with consistent questioning about project basics, while live virtual receptionists handle complex intake requiring detailed discussion — exploring vision and inspiration, understanding lifestyle needs that inform design decisions, or navigating sensitive budget conversations.

The AI Receptionist from Smith.ai combines cutting-edge AI technology with optional human support to deliver unmatched call handling capabilities. Unlike competitors who offer basic subscription services, we provide white-glove implementation and ongoing support to ensure your success.
What sets Smith.ai apart:
Customizable call flows from Smith.ai serve as the technical framework that consistently executes your firm's intake and qualification protocols. The system routes calls based on project type, applies your qualification criteria for budget and scope, and escalates matters based on complexity thresholds you define.
The routing logic determines which calls AI receptionists handle autonomously through structured project screening versus which situations require virtual receptionists for nuanced judgment — detailed style consultations, complex multi-room projects requiring coordination, or high-budget opportunities where relationship building begins immediately.
When virtual receptionists conduct intake, they collect comprehensive project details while maintaining the professional, design-fluent tone essential for interior design communications. They can discuss design concepts using industry terminology, coordinate complex scheduling across multiple stakeholders, and navigate budget discussions with appropriate tact.
Every interaction generates detailed call summaries with notifications delivered through your preferred channels — email, Slack, text. The system integrates directly with your project management software, CRM platforms, and scheduling tools.
For existing clients, new conversations are automatically logged and added to their project record. For new leads, the system creates a prospect record and logs complete conversation details without manual data entry.
Make better business decisions with real-time call data visualized in your Smith.ai dashboard. Every call summary includes AI-generated metadata covering actions completed, caller disposition, priority, call recording and transcription, and more.
Track monthly call volume against historical performance, compare inquiry types across residential versus commercial projects, and identify which marketing channels generate the highest-quality leads.
When Smith.ai integrates with your project management system, you can tie the impact of calls and how they're handled — the efficiency of your intake process and how quickly you respond to potential clients — directly to your project pipeline and revenue growth.
Comprehensive analytics available across both AI and live virtual receptionist services provide visibility into which project types generate the most interest and when prospects prefer to schedule consultations.

Smith.ai provides flexible receptionist solutions that adapt to your firm's specific needs. A hybrid model offers the best of both worlds. For example, AI receptionists handle initial project screening and appointment scheduling, while live virtual receptionists manage high-budget opportunities, complex multi-room projects, or detailed design consultations requiring relationship building.
You can adjust the balance as your business evolves, based on your current project capacity, seasonal demand patterns, or the complexity of your target clientele. Nothing is fixed within the system, so you can make changes anytime. Smith.ai integrates with design industry tools and project management platforms to preserve your existing workflows.
Think of us as the architect of your call handling. You know your business best — we tailor our solutions to meet your unique business needs.
Integrating and Testing
Our Forward Deployment Team integrates into your systems and engineers prompts and scripts, during onboarding and beyond.
Onboarding & Implementation
We've successfully onboarded thousands of customers. Our seasoned, dedicated Launch Team manages every step of the process and communicates proactively along the way.
World-Class Customer Success
With 10 years in business processing 20 million calls, we have a massive base of happy customers. Your Account Manager is the single point of contact for all your ongoing needs and every optimization.


Improve customer experiences with 24/7 AI-powered engagement built specifically for your business. Unlike basic AI competitors that offer one-size-fits-all solutions, Smith.ai delivers infinite customization with white-glove implementation tailored to your exact needs and goals.
While other AI services leave you to figure it out alone, our expert team works closely with you to craft custom AI behavior that sounds like your business, follows your procedures, and delivers results that match your goals.
