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Stock photos and images are essential parts of marketing these days. You certainly don’t have the time to create and curate your own photo collections, but you’re not going to succeed without visual content. We’ve talked a lot about the value of photos, videos, and other visual content in the marketing of your business.

Learn why your business needs a plan on producing video content and how you can get started in this guest post.

In modern business, building personal connections with clients matters. When you create more personal connections with your clients, their trust in you increases. Trust heavily influences who consumers purchase from: According to a 2019 Edelman Report, 81% of consumers stated they need to trust the brand to buy from them. This guide will help you build personal connections, which will strengthen your customers’ trust and increase your customer retention rate (translation: loyalty!).

Segmenting and defining audiences is a large part of marketing. While blanket marketing is sometimes effective, targeted marketing ensures that you’ll attract the right audiences at the right time. There are also several different ways that you can go about segmenting your audiences. In this guide, we’ll discuss the value of psychographic information.

There are a lot of different sales strategies, training tools, and resources that people turn to when they’re trying to help their sales team boost performance. Of course, everyone has their preferences and might tell you that theirs is the “surefire” solution—but that’s just the thing. There is no single solution that works for everyone. It’s about finding the methods and theories that are out there and then applying them to your organization.

Successful marketing starts with understanding the methods and the process. In creating a target audience, you need to be able to properly segment that audience and classify them in a way that you can create marketing and sales campaigns around each of these classifications or elements. It’s not as complicated as it sounds—segmenting products by user age, gender, income level, or even personal need can go a long way in helping cultivate better audiences and targeting better campaigns.

There are several core values that your business could cling to, but some will be more effective and useful than others. Although no two business cultures are the same, below we’ve collected a list of the leading core values that businesses need, as showcased by some of the most successful companies out there today.

Firmographics are just one of many tools used in marketing and audience segmentation today. This particular term is used primarily in B2B marketing, since it essentially describes the attributes of a company, or “firm,” if you will. This can be used in addition to demographics and other segmentation tools, and it offers many benefits in helping create the perfect B2B client or audience.

Demographics are just one aspect of a company’s customer data, but they are perhaps one of the most valuable to some industries. When it comes to targeting customers, there are a few different methods or aspects of data that you can use, including demographics. In this guide, we’ll talk about what demographics are and how they can help you target new audiences, as well as which demographics matter most (or how to determine that for yourself).