If you use Kajabi to manage your website or blog, or both, you’ve got a lot of great built-in tools to assist with SEO and improving your efforts along the way. Of course, there are also some other things that you can do outside of what the platform offers, but it helps to embrace what you’re already given.
In this guide, we’ll cover everything that you need to know, including the top 10 best practices for SEO with Kajabi sites, as well as how you can use your visitor feedback to improve SEO even more. Today, search engines are changing things regularly, and with complex algorithms and AI running the show, it can be hard to keep up with what’s best, what’s correct, and what's permitted when it comes to optimizing for search engines.
But, when you’ve got 91% or more of all website traffic going to the first page of search results, it makes sense to keep asking how to get there. Although there are several things that brands can do to boost their rankings, SEO is going to have a huge impact on the outcome. From helping build credibility and proving your brand authority to giving people easy access to your business by simply searching on any search engine of their choice, there’s a lot to love about revisiting and improving your Kajabi SEO efforts.
If nothing else, do it for the 53% of people who are accessing your site from a smartphone and need mobile-friendly designs. Or the 90% of pages that aren’t even listed in Google search results. Or for any other number of reasons. What matters is that you do it.
Search engine optimization is integral because it works. It’s a method that has been honed over the years, and it has helped some of today’s biggest brands get discovered and get the notoriety that they've earned. There are 40-60 billion searches performed on Google each month, from the U.S. alone. Theoretically, that’s 40-60 billion opportunities to get a new visitor. Mind you, they won’t all be looking for the same thing, so the number is actually smaller, but it’s still an impressive audience that is out there waiting to be found.
To help you optimize your SEO and find your audience, here are 10 of the best practices.
Kajabi has an area in the settings where you can go to set all kinds of permissions for your site. The first to visit is the SEO and Sharing tab. Here, you’ll be able to fill in your custom URL, Page Title, and Description, as well as add an image and customize other details. This will help improve visibility in search engines and it's programmed entirely by Kajabi. Just fill it out and you’re good to go. You don’t even have to deal with developer code or other hassles, as you can see in the image below.
There’s also the option to go to your “Pages” section, where you can open each page and click the dropdown menu to edit the details. Then, you’ll find a separate “SEO and Sharing” section for each page where you can input:
When you use Kajabi’s tools to optimize your landing pages, you’ll be one step ahead. You can also do this for your blogs so that people can find you through the information that you share there, as well. Make sure that you also optimize your content by using keywords appropriately, using links, adding bullets and lists, and keeping content easy to scan so that people can find what they need. All of these factors will boost your on-page SEO significantly.
Your Kajabi Pipelines can also rank on search engines to help bolster your overall ranking. This SEO is easily optimized by accessing your Marketing tab. On there, you’ll find the Pipelines and you can select from the dropdown on each one to “Edit Details”. You'll find a dedicated SEO and Sharing area where you can put in titles, descriptions, and images for your optimization purposes.
This is one of the many ways Kajabi is making it easier for people to optimize for SEO and saving you the steps of doing it all through manual programming or heavy site editing features. Your on-page optimization doesn’t stop at landing pages and blogs. If you’ve got a page on your website, it can (and should) be optimized. It works the same way as the rest of the optimization tools on the site, so be sure to embrace it when enhancing your SEO efforts.
You cannot get discovered by search engines without an effective XML sitemap. This is basically a file that lists all of the URLs of each page on your site. It's listed in a hierarchical format, in most cases, so that it’s easy to follow. The XML sitemap will also include the date of modification for each page, which will tell search engines that pages need indexed again whenever those dates are changed.
Once you have a sitemap, you’ll need to submit it to Google Search Console and fill in the rest of the information to verify your website. This will allow it to be indexed by search engines and make it easy for you to get better SEO rankings right away merely by having a presence in the online space. XML sitemaps typically look something like this:
Linking is a critical part of any good SEO strategy. You need to embrace internal and external links, but each in its own way. Internal links tend to be trickier because you have to find a way to promote yourself without sounding promotional. It’s always good to link to blogs, product pages, or relevant resources that will help your users along the way.
When it comes to external links, you have to make sure that you stick with authoritative resources. There are so many different websites out there and not all of them are considered “credible”. If your website links to some random guy’s blog on alien conspiracy theories, for example, you’re probably not going to get a lot of SEO points. You might even lose some. However, if you can link to NASA or other .gov sites that talk about space and extraterrestrial life, you’ll earn much better points. Plus, you’ll look better to your audience.
It’s nice to think that when you create good titles and content and use keywords effectively that your blogs will just generate the right traffic and attention. They will, to an extent, but there’s actually more that you can (read: need to) do to help yourself out here. In the Kajabi settings, you’ve got the option to modify each and every blog post for SEO and you should ensure that those settings are in place to give you the best chances of boosting your rankings.
Again, you’ll find an “SEO and Sharing” section in the blog settings where you can add page titles, meta tags, descriptions, and more. This way, every blog page will be indexed and prepared for SEO in every way possible. You can even preset some features so that blogs automatically handle some aspects of SEO as they’re populated or edited.
You cannot have a website in this day and age without having a mobile-friendly design. It’s become so important that many brands are designing for mobile-first and not just mobile responsiveness. Either way, your design has to be lightweight, render easily across devices, and offer easy navigation. Stick with big buttons and drop-down menus, simple categories and pages, and content that’s easy to scan without huge walls of text.
Mobile optimization can impact your SEO score much more than you may anticipate. Not only that, but it will impact your traffic and your reputation because people aren’t interested in brands that aren’t ready for mobile. After all, more than half are searching the web through mobile devices already—they probably haven’t visited a desktop site in years.
Some people come to Kajabi because of its affordability, but this is one area where it’s worth spending a little money. When you look up your site, how does it read on a browser? Even if you’ve upgraded to a custom URL, you should also make sure that the Kajabi domain is no longer in use. Here's what we mean.
If you type your business into a Google search, you should see:
The latter looks unprofessional and cheap, and it’s not going to garner any points from visitors or search engines when it comes to getting noticed or building your reputation. People are going to notice and search engines will ding you on points if you’re still using that borrowed URL that looks like you just opened your doors yesterday.
When it comes to optimization, speed and quality matter. You need to make sure that you find a reliable website host to carry your Kajabi site. Reliability comes in several forms, but when you are evaluating different web hosts that you could use, look for things like overall performance, page load speeds, security, and uptime. These are features that showcase how a provider delivers service and what kind of quality you can depend on from them.
There are tons of different hosts out there on the market today. DreamHost, Bluehost, HostGator, and A2Hosting are some of the best, but you’ll find tons to choose from that cater to all kinds of different needs. Just remember to check out the factors above when making your decision so that you can get the best provider for your Kajabi website.
There are so many ways to boost your SEO efforts—did you notice that most of them require some kind of research or prior knowledge of what your audience wants? Well, naturally, one of the best ways to get that information is just to ask. If you reach out to your customers and visitors and ask them what they want, you might get a lot more insight than you expected. You can do this in several ways, but live website chat is becoming a preferred choice.
People enjoy being engaged via website chat services where they can air their concerns, ask questions, and get the answers that they need. With the live chat services from Smith.ai, users can reach out at any time of day or night and provide you with valuable insights. You can even use the information to create an FAQ page or knowledgebase, taking things one step further.
At Smith.ai, we have one goal in mind: helping brands like yours automate and streamline in as many ways as possible to benefit their bottom line and brand reputation. Fortunately, that doesn’t stop at things like after-hours receptionist services and 24/7 live website chat. We offer a host of other services and solutions and can even work with you to create the ideal strategy to handle your needs, no matter what you have in mind.
If you want to use live chat to get feedback, bolster your existing SEO efforts, or even drive new SEO traffic to the business, you can count on us to provide the professional face your brand needs. Plus, we know how to make sure that your audience feels heard, but also understood and appreciated, and we know how valuable that can be to your business.
Learn more about our 24/7 live chat solutions when you schedule a consultation, as well as all of the other solutions that we can provide, from Facebook and SMS message answering to after-hours phone answering, lead intake, and so much more. You can also find us at firstname.lastname@example.org or (650) 727-6484.