The Top 10 Business Coaches and Mastermind Groups to Help You Grow Your Software Company


If you’re in the business of software, business is probably good. However, you’ll learn that there’s always going to be room for growth and improvement. That’s why business coaches exist, and there's a lot that you stand to gain from them. 

A business coach can help you gain valuable insights about your company and find new ways to generate profits. Many of them will help with things like management, thought leadership, changing your mindset, and learning how to capitalize on modern marketing tools to get the most out of your budget. However, you can have a custom plan created to ensure that you get the exact coaching that you want. 

You can also choose the coach that best suits your needs, but there are some factors and considerations that will need to be on everyone’s list. Before we dig into the top 10 coaches and coaching groups, let’s talk a little more about what to look for in a business coach or coaching group. 

How to choose your coaching solution

There are no two companies that will have the same needs when it comes to business coaching. There aren’t two businesses that will even have needs that are similar because it’s all about finding your unique angle to build and grow your business. Therefore, you’ll have different expectations from coaching than someone else. Still, there are some elements that everyone needs to consider when hiring a business coach:

  • Knowledge level and area of expertise: What type of knowledge and expertise does the coach have? Are they an expert at sales and marketing? Do they specialize in software? Consider exactly what kind of knowledge and how much of it a coach or coaching group has before you work with them. The more, the better. 
  • Years of experience: While you don’t need a 40-year veteran in every case, you do want to find someone who has enough experience to help you get results. A guy that’s only been in business five years himself won’t be able to do much for you in the way of long-term results, after all. He doesn’t even know if his own business will last that long. 
  • Resources offered: Take advantage of as many free resources as you can and make sure that you stick with coaches that offer them. If a coach or group doesn’t offer anything for free, it could be a sign that they’re not out for your best interests, but probably more for a profit. You should be able to find blogs, videos, podcasts, books, articles, and all kinds of mediums and resources that you can use along the way, in addition to one-on-one coaching and consulting services. 
  • Types of training and coaching: Some people like one-on-one coaching. Others like online courses. Still more prefer Zoom meetings or online chats to actual in-person training. No matter which you prefer, make sure that you choose a coach that offers a variety of options so that you can get all the coaching that you want in every way possible. 
  • Chemistry and communication: Can you talk to them, and do you feel comfortable working with them? A coach is only as good as you allow them to be and if you don’t like their style, it’s probably not going to benefit you at all. Make sure that you use the free consultation offered by most coaches to get a feel for the relationship and ensure that you can actually connect in a way that will be beneficial to your software company and your overall growth. 

These are just a few of the most important elements to consider when you’re looking for a good business coach or coaching group. You can add anything to this list that you’d like, but it’s a good start. Now that you have a better idea of what to look for, let’s talk about who you should be hiring to help you with the growth of your software company. 

The top 10 business coaches for your software company

1. Paul Lemberg

Paul Lemberg offers to accelerate profit margins and revenues within just six months if you give him the chance. His business coaching services are focused on helping you create a custom plan to build your software company and he will focus on finding your pain points and helping identify which ways you can grow the fastest. He’s helped hundreds of companies find millions in profits and improve their businesses in several different ways, and he even has books, articles, and videos available for those who want to explore other material. Plus, one-on-one coaching is offered for those who choose it and will offer several benefits to enhance your business. He works to help you reach your goals, both personally and professionally, and is always available for his clients. 

2. Robb Fahrion

Robb Fahrion is the founder and a partner in Flying V Group, with a serious commitment to producing sales and profit results for businesses of all kinds. He can help your software company become agile and stay adaptable so that the ever-changing world of business doesn’t thwart your success. He has even helped many companies through the mess that was 2020 and continues to help them thrive despite the economy. He offers one-on-one coaching and consulting, group coaching, and plenty of online resources. They do their best work at Flying V Group by putting themselves into your organization’s shoes to find the right solutions. 

3. Matt Ward

Matt Ward is a tech junkie. He loves space, virtual and augmented reality, and online sales, and E-Commerce. He specializes in marketing, but he can do just about anything to help your software company grow, including showing you how to hack the system and find unique revenue streams to grow your bottom line faster than you thought possible. He helps with fundraising, profit increases, reduced operating costs, and more. He has already helped start several seven-figure businesses and can help anyone starting or trying to grow within the software industry. There is a blog, along with videos and other online resources, in addition to the offering of one-on-one coaching. 

4. Jay Abraham

Jay Abraham has coached more than 10,000 clients in his time. He is the founder and CEO of the Abraham Group, and he is one of the highest-paid and most well-known business coaches on the market today. He has online courses and blogs available, along with videos, live events and speaking engagements, and more. You'll also be able to set up one-on-one coaching with him once you’ve read his books and other materials because he believes that you’ll do best with his assistance once you’ve taken in all the free advice and read his works on how to build success. 

5. Vanguard Business Coaching

Vanguard Business Coaching was founded by Andy Turner, one of the original business coaching experts that has more than 20 years of experience in sales and business of his own. He's also been consulting and coaching for several years now and helps organizations by finding their weak spots and inefficiencies and then helping them come up with a strategy to overcome them, no matter what they might be. Group training and one-on-one coaching are offered, along with online courses, a blog, and other resources. The group will pair you with a coach that can help your software company find more profits and outpace the competition in less time. 

6. Melinda Emerson

The original SmallBizLady, Melinda Emerson has made quite a name for herself in the business world and now she has set out to help others do the same. She has worked with several large brands like Sam’s Club and Staples, and even American Express. Today, however, she’s more focused on the small business, helping people like her to grow their success in fields of all kinds. She can help your software company with sales and growth efforts through marketing execution, engagement strategies, and global insights so that you can keep up with what’s going on in the world around you. There are blogs and videos for your perusing, along with plenty of other online resources and information. Melinda offers more than 15 years of experience and can deliver one-on-one consultations and coaching, too. 

7. Dale Carnegie Training

The Dale Carnegie Training program is one of the oldest sales coaching programs available, but it’s also still one of the best on the market today. Designed by the one and only Dale Carnegie himself, the training program connects people to coaches, consultants, and other resources to help them produce better results and increase their sales, no matter what business they’re in. The program focuses a lot on soft skills like changing your mentality and thought leadership, but you’ll also learn things like client relationship building, sales tactics, and more. There are one-on-one coaching sessions, online courses, and all kinds of free online resources to explore. 

8. Ravi Raman

Ravi Raman is a renowned executive coach that believes you can only coach success if you have created it yourself. He spent years in corporate roles, being promoted throughout, and then decided to strike out on his own and see what the business world had to offer. He transformed his own business and career and now he teaches others how to build careers that allow them to live the life they’ve always wanted. By working with coaches himself, Raman was able to realize his potential as a coach and consultant, and today has helped hundreds of individuals and small businesses grow and tap into their true potential. 

9. Tommi Wolfe

Tommi Wolfe is known in the business world as The Startup Expert. She has years of experience in business and entrepreneurship and knows how to make sure that your software company hits the ground running. While she doesn’t specialize in software or technology, she does specialize in marketing and building successful startups by structuring them properly. Tommi offers one-on-one coaching and consulting, along with a host of online resources, books, videos, and other events where she speaks on marketing and startups. She focuses on helping create competitive, sustainable companies that jumpstart the path to success with her insider expertise. 

10. Coachfirm

Coachfirm offers an array of coaching and consulting solutions, including for Internet and software companies. They understand that the world of online business, AI, and software is developing and changing at a rapid pace and there’s a need for companies that can keep up. Small businesses don’t have the same perks as larger corporations, which is why this program offers coaching solutions to help you build your brand despite its size. You'll get all the same tools and resources as the big guys, no matter how big your bottom line is when you start out. Plus, you’ll get one-on-one coaching, online resources, and more. 

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To learn more, schedule a consultation to discuss our 24/7 live agents and our after-hours phone answering, live chat solutions, and so much more. You can also reach us at or (650) 727-6484. 

Software & SaaS
Business Education
Written by Sean Lund-Brown

Sean Lund-Brown is a current Marketing Assistant for A graduate from Metropolitan State University of Denver, Sean graduated with a BA in Music and an individualized degree in Teaching Vocal Pedagogy.

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