Leveraging Omnichannel Sales Outreach for More Effective Selling


In the past, a marketing and outreach strategy that included a few effective channels seemed to be good enough. Companies would figure out which channel they should highlight and focus on that in their outreach efforts. That’s still a valid way to start with your lead generation and outreach strategy, but it’s important to change your mindset first. 

The list of potential marketing avenues available today is so long that it can seem like a daunting task to figure out the best strategy. However, when you take an omnichannel approach, you can almost guarantee that you’ll have much more success. But what is omnichannel sales outreach and how can you use it to your advantage?

We’ll cover that all in the article below, along with insights on how you can leverage other tools, too, including the support from Smith.ai for outreach campaigns

What is omnichannel sales outreach?

Omnichannel sales outreach strategies create an all-inclusive approach to outreach and marketing. It involves using multiple channels to connect with leads and engage customers, delivering a seamless experience across all user touchpoints. Omnichannel differs from multi-channel outreach in that all the channels are integrated, not marketed to independently. 

Integrating email, website content, social media, mobile apps, and other channels where you can find prospects will make it easier to collect high-quality leads and make sure that there is a consistent experience no matter what platform or channel people use to find your messaging. This kind of engagement can lead to increased leads, conversions, and revenue. 

Why is omnichannel outreach important?

As mentioned, there is something to be said for a connected, integrated approach to outreach. At Smith.ai, our outreach campaigns all include an omnichannel focus so that we can help you maximize your lead generation with all the right targets. 

This method deploys efforts across multiple channels to guarantee maximum outreach. It provides you with a wider reach for your marketing and potentially higher profits as more qualified conversions come through the pipeline. More importantly, it provides a cohesive interaction for your audience and makes sure that your message is clear across all channels. 

The benefits of omnichannel outreach 

When companies choose to use this method for connecting with their customers, there are several benefits to be had. In addition to getting a wider reach and the potential for increased profits, you can also enjoy perks like:

  • Easy customer tracking: When you have an omnichannel strategy, it makes it easy to track customers throughout their journeys. This includes multiple touchpoints at various stages, and it comes with a wealth of information and data that you can use. 
  • More data for better decisions: Speaking of data, you can use all that information to help you make better decisions about your sales cycle or outreach efforts moving forward. You can’t launch any outreach campaigns without metrics to measure your success. 
  • Better brand awareness: When your brand is visible on multiple channels and platforms, it will increase the awareness of your company and what it offers. This can also help you target new customers and improve your brand reputation. 
  • Increased authority: All of this helps you create an increased sense of authority for your business. That can give your prospects the peace of mind that you’re the best choice for the job. It can also support that reputation and brand awareness we just mentioned. 
  • Higher customer satisfaction: Better outreach means that customers are more satisfied with their experience. If you have an omnichannel strategy without disruptions, people will be more likely to engage with your business and want to become a customer. 
  • Competitive edge: If you embrace the omnichannel approach before your competitors, you will be able to stand out and generate more leads. This can give you the competitive advantage and help you stay at the top of the minds of your audience, no matter where or how they find you. 

These are just a handful of the benefits that come from developing an effective omnichannel outreach strategy. 

How to utilize omnichannel sales outreach for improved sales outcomes 

So, now that you know more about the benefits of omnichannel outreach, it’s probably a good time to start making the transition. Take the time to explore some omnichannel strategies that others have created and glean insights from their efforts. This can help you create your own strategy. When doing that, you’ll want to make sure that you keep the following things in mind. 

Understand customer behavior

You need to make sure that you can pinpoint the needs of your customers and understand their behaviors and actions. Make sure that you keep client preferences and needs in mind when creating your omnichannel strategy. 

Identify the best channels 

Creating your omnichannel strategy includes selecting the best channels for each set of prospects or targets. You can segment users based on things like demographics, behaviors, pain points, and so much more. This will help you tailor the communication on each channel to reach the customer at the right point in their journey. 

Align goals and customer needs

One of the biggest elements of any outreach strategy is to make sure that your business goals are aligned with the needs of your customers and prospects. Have clearly defined objectives that can help you create a strategy for all of your outreach efforts. When you do this, you’ll be able to ensure that your omnichannel efforts are on point. 

You will also want to make sure that you properly train your people on omnichannel outreach and monitor your efforts as you go. That way, you can course correct and guarantee that your outreach strategy is solid. 

Partner with Smith.ai for more outreach support

While you’re creating and launching that new omnichannel strategy, are you ready for all those new leads that will be coming in? With Smith.ai on your side, you will be. Our virtual receptionists can assist with outreach campaigns, while also acting as your 24/7 answering service so you never miss a lead. Plus, we can assist with lead intake and appointment scheduling, too.

To learn more, schedule a consultation or reach out to hello@smith.ai

Business Education
Sales Tips
Written by Samir Sampat

Samir Sampat is a Marketing Manager with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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