It seems like every week someone is claiming that this marketing method or that strategy is “dead” despite the fact that most of them are still very much alive. Such is the case with blogging. Some will argue that it’s outdated and overdone, while others will tell you that it’s an essential part of the perfect SEO equation—on-page content makes up a huge part of your ranking.
So, how can you make sure that you’re ranking well and making the most of your blog? Here’s what you need to know.
On-page content refers to anything that is posted on your website and its various extensions. This can include your home page, product pages, landing pages, service pages, contact pages, and of course, your blog. This content needs to be on-point and 100% optimized for SEO if you want to get the best rankings. Too often, people assume that blogging is not important, or not relevant anymore, when it actually makes up a large part of your ranking score.
Understanding the value of your on-page content will help you see the benefits of keeping and maintaining a blog with regular content posted a few times a week. The frequency of your posts will vary, of course, depending on your blogging strategy, but what matters is delivering content that’s useful. Don’t post just for the sake of posting. Make sure that your blog strategy is part of your overall website and marketing plan.
Off-page content is everything else beyond your website, basically. It refers to your:
All the content that you create (or that is created) about your business that isn’t on your website is going to be off-page content. It still needs to be optimized for search engines and deserves its own strategy. In fact, it may be even more important than on-page content because it shows that your reputation is out there in the world and that people know your business by name.
Those businesses that have a lot of on-page content and not much off-page optimization will suffer from a lack of reputation points when they are being ranked by Google and other search engines.
There are several reasons that you should be blogging, or still blogging, if you were thinking about calling it quits. In fact, if you do a simple search for the benefits of blogging or the reasons to blog, you’ll find dozens of different answers:
Today, the competition is fiercer than ever, and you need to find a way to stand out. Staying active with a blog is a great way to keep your site regularly indexed and improve your chance at top rankings when people search for relevant topics. Google also appreciates seeing that you’re posting content because it means you’re engaged and not just putting up a website so that you can say you have one.
Of course, you can’t just put up a blog for the sake of doing it. You have to have something to say and value to add. Just like the rest of your content, your blog needs to answer a question or provide a solution for the user if it is going to be seen as a valuable asset. Take the time to explore some of the best business blogs out there and see what they’re doing to keep things fresh.
For example, here at Smith.ai, we stay updated on industry news and relevant topics that our clients want to know about. That allows us to deliver a blog that’s full of helpful resources, including this guide on why your website needs a quality blog. Look for lateral industry information or related content that you can post about, and then find a way to tie it back to your business.
Strategy is a huge part of your success here. Make sure that you have a full content strategy for your blog that includes:
When you do this, you’ll find that it’s much easier to be successful with your blog. And when your blog is a success, you’ll see a huge increase in your website traffic and your reputation alike, which is a big win for any business.
When you get a good blog going, you’re going to attract more visitors. Are you prepared to handle all those new leads? If you want to make it easier, you can partner with the virtual receptionists at Smith.ai. Not only can we serve as your 24/7 answering service, but we can also assist with lead intake and appointment scheduling to free up your time. Still working on marketing? Ask about our support for outreach campaigns, too.