5 Criteria to Find the Right Answering Service for Your Cannabis Business

Samir Sampat

In the cannabis business, people always seem to have questions. And yet, if your business is blooming like it should, you may not always be available to answer them. Some people will try to say that’s bad business, but the fact is that when you have a small company, it’s just how things go. Fortunately, things don’t have to “go” that way any longer. Today, you can choose from a host of options for a dedicated answering service or virtual receptionist to ensure that you never miss a single call. 

Cannabis is an industry that is growing in popularity. Unlike other businesses and industries, there are a lot of laws, compliance issues, and other elements to know and help people understand. Therefore, your best bet is to find an answering service that has dedicated expertise in the cannabis industry, or at least that is a quick study and capable to deliver the service that your callers need. 

There are a lot of factors that could be on your list of considerations for choosing an answering service. Your needs will be different than that of the next business, so remember that first and foremost. Here are five criteria that will guarantee that you get the best solutions for your cannabis business, no matter what you have in mind. 

1. Industry expertise

While some businesses don’t really have to focus on this, it’s a big factor for cannabis businesses. You don’t have to hire an answering service that knows everything about everything to do with marijuana. You should, however, make sure that they have some level of experience working with other related brands or businesses within the industry. At the very least, they should be professional enough to deliver the information and answers that people need without judgment or an unprofessional attitude. 

The more they know about the cannabis industry, the more they can help your callers. However, it’s not necessarily essential that they’re versed in cannabis so much as they are in delivering a premium service for callers. As long as they understand the industry and the basics of it, they will be able to deliver a better solution. 

2. 24/7 availability

You never know when people are going to have questions or want to know more about your cannabis business. That’s where offering 24/7 availability can come in handy. People have busy lives and they may not always be able to reach out during your business hours. Plus, you are busy and can’t afford to be available around the clock. Between the business and living your life, you need some downtime. 

Having a 24/7 answering service will ensure that you never miss an opportunity or an important call, even when you’re not the one taking them. That gives you more time to enjoy life and focus on your business. And, it ensures that your callers never leave for a lack of service because every call is answered by a live person.

3. Customization options 

How much can you customize the solutions offered by the various answering services available today? You might not think that you need a totally custom solution, but the fact is that it’s going to do a lot more good for you than not. In fact, there’s no sense in paying for services that you don’t need. That’s where being able to build a completely custom strategy with an answering service can make all the difference. 

See what elements they can customize for you or if they offer totally custom solutions. Find out if this costs more or if it’s a standard part of their service, too (hint: it should be included). Whether you just need to customize a few elements or you want a totally bespoke plan for communications and admin tasks, you can find it and you should take advantage of that. 

4. Features

What kind of features do they offer? Most answering services will have a complete list of the features and services they provide on their website. If someone doesn’t, that in itself is a sign that you should be a little suspicious. Usually, companies that don’t have transparent information on their website are either behind the times or have something to hide. In either case, these aren’t companies that you want to work with. 

Choose answering service providers that have a full range of features to meet your needs, no matter how big or small those may be. Make sure that they can change and add features as needed, or remove services you may not need anymore. Most importantly, make sure that they have the capability to grow with you and can scale their features and plans to help you in the future as your business grows and becomes more successful. 

5. Professional demeanor

When talking about something like cannabis, people need someone with a professional demeanor who can have a conversation about the various products and options available. Not every answering service is ready to help with this industry, so it’s important for you to find people who can be professional and deliver the solutions that your callers need. 

Consider reading reviews and testimonials to see how answering services handle different businesses and which ones seem to have the best professional expertise on hand. That way, you’ll know that even if you’re not answering the phone, your callers are getting the attention they need. 

Let Smith.ai tend to your cannabis clients while you handle business 

At Smith.ai, we know that there’s a lot that goes into successfully running a business. We also know that you can’t do it all. That’s where we come in. Starting with our 24/7 answering service solutions, our virtual receptionists are ready to take the call, no matter when it comes in. Plus, we can also assist with things like appointment scheduling, lead intake, and even live website chat

We’ll even include a customized strategy to manage every last detail. To learn more, schedule a consultation or reach out to hello@smith.ai

Samir Sampat

Samir Sampat is a Marketing and Events Associate with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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