Marketing agencies come in all shapes, sizes, and with various business structures. The world of marketing is vast and constantly changing, which creates a situation where people often ask questions simply because they can’t keep up on their own. Of course, an FAQ page is an essential element for any website. For your marketing agency, it can be a dynamic way to connect with, educate, and create leads from your audience.
As with anything, that depends on doing it correctly. In addition to asking the right questions, there’s a lot that goes into setting up an effective FAQ page. And today, this is something that you need to do carefully to ensure that it’s going to get the results that you want. After all, this page is also part of your digital marketing and SEO efforts, and when you use it well, it can do more than just provide answers for your visitors.
Did you know that as many as 82% of all consumers expect brands to have self-service options available? Moreover, 91% report that they would gladly use an online knowledge base if it had the tailored information that they needed. This isn’t a “maybe” in your marketing strategy—it’s a must-have and now is the time to get it right.
We’ll help you get started by covering a list of the 10 FAQs that every marketing agency should have on their site, but don’t limit yourself by stopping there. This is just a guide to get you going and inspire your own efforts. As the demand for self-service increases, it’s going to become essential for you to offer these types of solutions for your audience. Of course, what you ask is almost as important as how you ask it.
Before we dig into the top 10 questions and answers, let’s talk about setting up your FAQ page effectively.
In addition to asking the right questions, you need to have the right structure in place so that your audience can find information easily and get back on their way. There’s no single “right” way to build an FAQ page. It depends on several factors, including:
Some people might have a simple, single page of FAQs to offer their audience. This could be a good starting point for your marketing agency. Of course, if you do want to cover additional topics or you feel like you could do a lot more than just a single page of answers, you can always set up a help section that’s structured with multiple FAQ pages organized by topic.
That’s the key here: organization. In addition to providing answers, you need to do so in an organized fashion to ensure that people can follow along. Whether you’ve got 10 FAQs or 50, they should be easy to find, easy to follow, and well-organized to reflect the professional image of your brand.
Some people choose to make a main page of general FAQs and then create additional pages for more specific content, like the details of how your marketing agency works, a section on pricing and marketing plans, and so forth. You can even separate sections for customer service, FAQs about your agency specifically, and more. There’s really no limit to what you can do here. You just have to remember to keep it organized and make it easy to use.
Stick to basic navigation. If you’ve only got a single page of FAQs, organize them by topic and consider adding a Table of Contents with links that can allow people to move right to the question they need answered. This will help your reputation in several ways because it shows your audience that your main goal is to help them get the answers that they need.
Speaking of answers, let’s get to the questions that you need to have on your FAQ page.
Some marketing companies do work on spec. Others do contract work or create ongoing relationships with their clients. Then, there are marketing agencies that offer both. You can see why your clients may be confused or want to know what options they have. Use this question to explain exactly how you work with clients and what kind of terms you offer, including if you do one-off jobs and what the terms of your contracts are.
You can also use this area to link to your page that talks about contracts or creating a relationship so that people can get more information if they want it.
Not all marketing agencies handle all kinds of marketing. Therefore, you’ll want to list the services that you provide for your audience here. You can link to service pages, too, and talk about how you can help them create a custom solution that suits their needs. There are a lot of different topics you can cover here, but it’s about being transparent and providing people with as much information as possible about what you can do for them. The transparency is almost as important as the actual details for the modern consumer.
Marketing is a field where people often want to see proof of results. Fortunately, you’ve probably done lots of work in the past that you can show off to help them see what you’re capable of. You can link to your portfolio page here, or even provide links to some of the businesses and brands you’ve helped in the past. Showcase as much as you can so that you can give people an idea of what you can do for them.
You can talk about your experience all day long, but there are some instances where you just need to show people the deliverables and let them see what you can do, rather than just hear about it. The more you offer, the more they will be able to see what you can do.
Today, video marketing is becoming a leading source of Internet traffic, as you know. And yet, most brands still haven’t gotten on board with an effective video marketing strategy. You need to explain to them how valuable that can be to their brand and pitch your services here if you offer them so that you can drum up business and show people that you have their success in mind at all times.
Explain what video marketing is and how people can use it, including YouTube, Facebook, and other video resources that can help with branding and relationship building, and encourage people to get started sooner than later. It gives you credibility and leads all at once.
Marketing isn’t something that you can just do. It has to be measured and monitored to ensure that campaigns are working. Therefore, your clients are going to want to know how you do that. Be transparent and explain as much as you can here about how you monitor your marketing campaigns and provide results for people. This will give them valuable insight while also allowing them to build trust in your agency’s ability to handle their marketing needs.
If your marketing agency outsources for writing or other content creation, you’ll want to disclose that to your potential clients. After all, if they are working with you, they expect your agency to do the work. If they find out later that you actually hire contract writers to do the job, they could be upset or feel like you lied to them. Explain the entire process of marketing with your agency and who does the work, including how many people are involved in the process.
Note: There is nothing wrong with outsourcing, but you need to let clients know what to expect.
Some companies want to be involved in every step of the marketing process. Others want you to handle it all for them and just let them know when it’s done. Therefore, you’ll want to advise as to how you usually handle your projects, including how much involvement you want from the client. If you leave it up to the client, explain that here. If you need the client at certain phases, but the selling point is that you handle it all for them, this is also the place to explain that because it will show people that you have their best intentions in mind.
No matter how much data is out there and no matter how much success other brands have, there are still some companies that want to question whether they need digital marketing or not. This is your chance to reiterate the value of a solid digital marketing strategy and give people plenty of reasons why they should choose you to help launch their efforts in the best way possible. Reassure people that without digital marketing, they don’t stand a chance in the modern world of business, and that you can help them avoid getting lost in the shuffle.
This is a question that’s more about showcasing your expertise and building confidence in people, and it’s one that can do a lot for your branding.
This is another important question that clients want to know. You don’t have to list every job you’ve ever done, by any means, but this is a great place to explain what kind of experience your agency has with marketing, including digital marketing and other services. You can do this by telling people which areas you offer services for, showcase how much experience you have with each different type of marketing, and more. Showing off your skills allows your audience to assess whether you can deliver what they need. Plus, it allows you to build credibility and solidify your reputation in the marketing industry.
This is always a big question that a lot of businesses want to avoid. However, it’s one that your clients want answers to, so provide them the best that you can. As part of your FAQ page, include a question like this that explains the pricing and fees related to your services. People today want to work with transparent companies that have no qualms about explaining everything upfront. Even if you do custom pricing for each client, this is the place to list that. Provide as much detail as you can about your costs and the way that you determine rates so that your audience gets the answers that they need.
The virtual receptionists at Smith.ai are one of your best partners, no matter what type of marketing agency you have. We can provide solutions for all kinds of agencies, including availability 24 hours a day, seven days a week. That way, your marketing agency never sleeps, even when you do.
We’ll help you craft a custom strategy with our tailored solutions and can provide an array of services to suit your needs, no matter how big or small those needs might be. While we’re handling the live chats, phone calls, and even your Facebook and SMS message answering, you can be focusing on your agency and working on building your brand.
To learn more, schedule a consultation to discuss what the 24/7 virtual receptionists at Smith.ai can do for your business, from fielding after-hours calls and chats to handling scheduling and more. You’ll also find us at firstname.lastname@example.org or (650) 727-6484.