How many questions do you field in a day? How many times have you explained to people the services that you offer or the way you charge for tutoring services? And you thought that building a dynamic website with service and other information pages would help. Maybe it has, to an extent, but people are still coming with questions and you want a better way to provide answers.
Welcome to the modern FAQ page. Today, this once-afterthought-of resource is now front and center in the self-service arena. Studies have shown that the FAQ page is the single-most used resource in self-service portals today. So, if yours is done well, it can do great things for your business. If your FAQ page isn’t quite hitting the mark, you’ll want to take the time to brush it up and make some changes.
While you’re at it, take the time to review and perfect all of your self-service tools. Today, 89% of consumers expect businesses to offer a self-service portal, so the better yours is, the more it will benefit you.
There’s a lot that goes into setting up an effective FAQ page, from the right questions to ask to the format of the Q&A, and so much more. In this guide, we’ll cover the best practices and tips for creating a dynamic FAQ page, and then we’ll help you get started with 10 must-have questions that every tutoring website needs.
When you create a dynamic strategy for your FAQ page, you’ll improve your website, your audience’s response, leads, and your reputation. You’ll also be providing people with the solutions they demand, helping you stay a step ahead of the competition. You can incorporate this in several different ways to help improve your marketing, search rankings, and so much more.
First, let’s talk about how to set the FAQ page up for success, and then we’ll look at the top questions you need to be asking.
Structure and strategy should be the first two things on your list when you’re sitting down to create your FAQ page. Think about how you set up the page as much as what you’re offering on it, because people won’t benefit if the answers are hard to find. You can choose to set up the page any way that you’d like, but it’s best to choose simple navigation.
Some of the best FAQ pages have hyperlinks and dropdowns to help keep the page clean and make finding answers easy. You can choose this style if you’d like. If you have a lot of different topics or areas to cover, you might even want to consider separate FAQ pages for each topic. In this case, you could start with a general FAQ page and then link out to pages for things like:
You don’t have to use these specific categories; they’re just an example of the way that you should organize your FAQ page to ensure that people can navigate it easily and find the information that they need.
When creating your FAQ page(s) for your tutoring business, keep the following things in mind:
It’s not difficult to capitalize on this resource and use it to lure in more (and better) leads. However, you still need to take the time to set it up well and give it the attention that it deserves. Now, let’s talk about the questions that need to be on every tutoring FAQ page.
People will want to know what kind of training and expertise your tutors have (or you, if you’re a solo tutor). While most tutors have an education background, others come from various fields and tutor based on industry expertise and experience rather than formal education. Both types are useful, but people might be looking for one or another. What people are looking for here, though, is that you are transparent about your expertise and confident that you can provide the tutoring solutions they need because you have the right training and education.
Tutors come in all shapes and sizes. Some tutor elementary students. Others offer test prep tutoring specifically. There’s so much that can be done in this field that it will be critical for you to explain your services to your potential clients. In addition to listing the types of tutoring you offer, suggest they contact you for more information or custom lesson plans, or even just to discuss whether you can provide the solutions they need.
You can also use this space to link to your tutoring services or package/plan/pricing pages, creating interlinks and helping people easily get the answers that they need.
Here’s a great question that every tutoring website should have. And it’s not about whether people need tutoring, but why they need it. That eliminates the choice of saying no in their minds and gives you plenty of room to encourage them to contact you for tutoring assistance. Explain the benefits of tutoring, the value that you add, and even take the opportunity to link to testimonials or other reviews from former and current clients that will allow you to show off the reasons that you’re the best option.
Here’s your chance to explain the tutoring process in detail so that people know what to expect. Part of their hesitation in getting things like online tutoring is that they don’t know how it works or they are hesitant about the new process. Therefore, if you use this question to explain how you handle tutoring, including whether you offer video sessions, in-person lessons, and so forth, you’ll give people more peace of mind. It also helps them decide whether your tutoring services meet their needs. Some people want interactive lessons while others want simple online tutoring that they can do at their own pace—make sure that you explain what you offer and why it benefits your audience.
Here’s an easy way to invite people to contact you and become students. Plus, it helps you again educate people on the process so that they don’t feel as clueless and uncertain going into it on their own. Take the time to explain the process, step by step, of how people can sign up for your tutoring services and what is involved in each step along the way. You should also offer to do the majority of the work for them by having them contact you directly. This gives them information and takes the work off their plate.
People love reassurance. They are more likely to trust brands that offer answers like this and explain exactly what the benefits are here. This also gives you a chance to promote the benefits of working with your tutoring specifically, as well as to showcase the successes that you’ve had in the past. Feel free to add testimonials, statistics, and other factors to help convince people that they’re on the right track when they come in search of tutoring services.
For parents, the relationship between a child and their tutor is just as important as what they’re learning. After all, if kids don’t feel like they connect with someone, they’re not going to engage and learn at their full potential. Therefore, it’s important to parents that their child has the right tutor. Ensure them that you will always work to create strong relationships with your students and if you’re a tutoring service that has multiple providers, reassure parents that they can request a different tutor at any time, provided that one is available.
It's again about being transparent and offering the options that people want.
Like the “what types of tutoring” question, this one is important to help inform people of exactly what your tutoring business can provide. Some work with specific age groups or school ranges, while others provide specific tutoring for test prep, college, and so forth. Advise others as to what types of tutoring you offer for the ages you serve, as well as if you have other resources for those you can’t tutor yourself. For example, if you don’t tutor elementary students but you have a peer that does, refer them. You can also link to your service pages or other pages on your website for further information.
Some tutors are specifically in business to help people with testing and test preparation. This could be any age student, but it is typically geared toward the high school and college crowd for things like SAT and ACT testing, college entrance exams, career licensing exams, and so forth. There are a lot of different test prep resources out there but some people prefer one-on-one tutoring. If you offer it, explain what you provide here. If not, use this space to link to another resource that you trust or a peer that you know who can provide the right assistance.
This is always a big question in the minds of consumers. People want to invest in their education and training, but not if the price is too high. Whether it’s because they’re on a budget or they just don’t want to spend a small fortune, people are going to want to know they’re getting a good tutor for a reasonable price. This question allows you to educate people on how your pricing works, but it also gives you the chance to be transparent and provide people with valuable information about your tutoring business, which is just as important.
People may also ask what your tutoring rates are or how you charge for services, and you’ll want to be sure to explain that clearly, as well. Knowing the costs is just as important as your transparency about them to most people, after all.
At Smith.ai, we understand what it takes to deliver the best results for your clients, as well as your business. When you’re busy training and tutoring people, you don’t have a lot of time to field phone calls, chats, and other messages. Fortunately, you don’t have to. Whether you’re a solo tutor or have a tutoring company, the virtual receptionists at Smith.ai can help.
When you hire our 24/7 virtual agents, we’ll be the face of your tutoring business for everything from lead intake to SMS messaging, after-hours calls, live website chat, appointment scheduling, and so much more. We can create a custom plan tailored to your needs and take care of all the details so that you can take care of educating those who come to you for help.
To learn more, schedule a consultation to discuss how the virtual receptionists at Smith.ai can help your tutoring business with chats, calls, and so much more. You can also find us at firstname.lastname@example.org or (650) 727-6484.