Blog: Comparison

As the giving season approaches, organizational leaders find themselves looking for ways to show appreciation and give something meaningful to their employees and the other people their business depends on. Each year, it’s a struggle to go through the options, finding something that can be appreciated by someone, and probably at some point wondering if you’ll need to purchase a different gift for each employee.

Buying a franchise is a great way to get started in business when you don’t want to start from scratch. Franchises have a track record of success and many of the biggest names in the corporate world are franchise operations. Of course, these premium brands come at a premium price so they might not be ideal for every franchise owner or owner-to-be. How, though, can you make sure that you choose the right franchise to buy? Here are some things to keep in mind.

There’s a franchise out there for everyone these days. With so many options to choose from, it can quickly seem overwhelming when trying to figure out where to start. Fast food, mailing and shipping services, hair salons, auto repair, and even health services brands are available for franchising, so even narrowing down an industry can be a bit of a challenge.

Business finances are a whole new ballgame. Even the savviest in other areas of finance can be easily confused or uncertain when it comes to the financial knowledge that it takes to run a business. Fortunately, the world of online courses and education is creating accessibility like never before, giving people free and paid access to a variety of courses and online programs to help them improve their knowledge.

Call tracking is an important part of any business that takes a lot of phone calls. Marketers are using these metrics to optimize their campaigns and doing so in droves, thanks to modern call tracking software solutions. Using call tracking and conversational analytics, you can easily know what ads, websites, or even keywords helped people find your business and pick up the phone. This ultimately proves the ROI of your marketing strategies, so it’s essential data that you should have at all times.

Registering your website domain is a very important step in building an online presence. Where you get your domain from matters, not just for the sake of quality, but for all the additional features and services you can find to help make registering and setting up your domain easier than you ever expected.

Online courses are a great way for people to share knowledge. Today, they’re one of the most common tools used for learning and it’s not just for online schools and universities. Dozens of online learning websites allow people to create and sell courses of their own. It’s going to take a little more work to build an online course, but that’s where these platforms come in handy.

The CRM has become an integral part of business today. Companies that are trying to streamline their operations and take advantage of digital solutions like these will find that there are several options to choose from. So, how do you know which is best? Accounting firms have their own unique needs and concerns, just like any business. Creating a list of priorities and features that you need in a CRM is a good place to start.

Wondering the difference between inbound vs. outbound calls? We cover each call and their key differences so you can decide which call strategy is right for your business.

Stock photos and images are essential parts of marketing these days. You certainly don’t have the time to create and curate your own photo collections, but you’re not going to succeed without visual content. We’ve talked a lot about the value of photos, videos, and other visual content in the marketing of your business.