Blog: Business Education

Social media is one of the hottest marketing tools right now for businesses of all sizes. Regardless of your industry, it’s likely that there are several ways that you can engage social media to improve your brand reputation, increase your customer base, and grow your business. Of course, that’s dependent on what kind of budget you have to work with in the first place. You’ll be happy to know that today’s solutions give you a chance to get a lot more for your money, though, so it should be easy to find what you need.

The shorter your deal cycle, the more deals you can turn and the faster your business can grow. You shouldn’t be cranking through deals impersonally and trying to just run the numbers up, of course, because today’s audiences in both B2B and B2C markets want that personal connection. Fortunately, there are endless resources out there offering sales tips and insight to help anyone improve. Picking out the best could prove to be a bit more challenging, but we’ve got a great start for you right here.

Today, cold calling is a much more critical resource than ever before. Fortunately, it’s also much more accessible and there are a lot more resources to assist you, thanks to the Internet and the people on it. When you are buying calling lists, which is often a good way to get leads, you have to make sure that you’re investing in quality lists.

When it comes to leaving voicemail, everyone has their struggles. Some of us feel put on the spot and not sure how to be succinct without losing the important parts of the message. Others may launch into a story-like message that most decision-makers won’t pay attention to for more than two seconds, thereby losing interest, once again. Fortunately, with the help of some research and the inspiration of some voicemail scripts, you can improve the way you leave messages to increase response rates and more.

Sales enablement could be the missing piece in your business and sales strategy. Here, we explain how you can use it to empower your team and customers.

Today, there are tons of companies out there claiming to offer the best solutions. Even more, there is a growing market for automated appointment and scheduling tools, and some people just can’t get enough of them. But how are you supposed to choose what’s best for your business? While there’s no single answer here, there are some definite tips to keep in mind and steps you can take. Here’s what you need to know.

When creating an outbound sales and marketing strategy, the audience is a large part of your decision. Not only do you want to reach the audience that can use your products and services, but you have to consider reaching the right audience in the right medium. For example, the people who benefit from your email marketing might not be the same people who are interested in cold calls and vice versa.

In the world of sales, you have access to a whole new arsenal of tools today. Technology is making it easier than ever for sales teams to improve their operations, streamline customer databases, and ensure that they have the most relevant, useful information about customers in their hands as possible. There are many services available to assist with that. Even if you do it all yourself, you’ll want to consider adding data enrichment to your list.

When you know how to pinpoint the right buyer personas for your company, you can cut out bad leads and connect with those most likely to convert.