Blog: Business Education

Messaging is everything in your outreach. It’s how your team engages with prospects and the way that you approach it can make all the difference. The perfect message will result in a great lead capture that converts buyers with ease, but a weak message will generally be ignored. Worse yet, the wrong message could even damage your company’s reputation.

When it comes to outreach, strategy is everything. Defining the perfect sales cadence, or sequence, takes skill and an understanding of how to successfully engage your prospects. Sales cadences are often a mixture of human and automated efforts, created based on research and testing to create the most refined interactions for improved outcomes.

Learn about effective techniques that can help drive organic web traffic to your e-commerce business website in this guest post.

In the past, a marketing and outreach strategy that included a few effective channels seemed to be good enough. Companies would figure out which channel they should highlight and focus on that in their outreach efforts. That’s still a valid way to start with your lead generation and outreach strategy, but it’s important to change your mindset first.

In the sales world, there are several metrics that are monitored on a regular basis. These metrics can help companies make important decisions about their outreach strategy and other sales efforts. Sales velocity is something that companies need to track. It’s also something that just about every organization can stand to improve, but you first have to understand it.

Track these 15 KPIs for sales to understand performance, identify areas for improvement, and align your efforts to achieve optimal results.

There’s something to be said for personalized communications. When it comes to sales outreach, today’s customer doesn’t want to be just another one of the masses. People want tailored, personalized messaging and marketing campaigns so that they feel connected, appreciated, and heard in their needs. It’s easy to feel like you can’t really personalize cold outreach, but there’s more that you can do than you might realize.

Leads are the foundation of success for any sales team. Getting them, of course, can prove to be quite the challenge. Plus, even when you get those leads, are they the right ones? Will they convert? Or are you just throwing darts at the wall and hoping one will hit the mark?

Following up on leads is essential to keep them moving through the sales funnel. When you’re looking to turn leads into customers, follow-up is where it all happens. A mere two percent of deals are closed within the first communication you have with a lead. The rest come from the follow-up process. And speaking of process, you should have a plan in place that streamlines follow-up across the organization. That alone can alleviate several mistakes and missteps.