Blog: Business Education

With enterprise corporations like Progressive, Allstate, and Geico creating some of the most unique and creative marketing efforts to date, it’s only natural that other insurers will want to keep up. If you’re in the insurance business, you can take inspiration from these and other promotional ideas to help build your business and increase your client base.

Learn more about the importance of data analytics in your marketing strategy for your business.

In the business of graphic design, promotion is everything. The global economy we live in has made the competition fiercer than ever. When it comes to finding the right promotions, it’s about creating a balance of brand awareness efforts and actual promotions and special offers, giving your audience all the information and support that they need.

Financial planning firms have a lot of options for drumming up business, depending on the type of clients they want and the budget that they’ve got to work with. Organic traffic is great, but what happens when you want to grow a little faster? Here are some great ideas to help you develop more business and grow your financial planning firm, regardless of the resources that you have available.

One way to better qualify leads is with BANT, a proven method of screening leads that allows you to use your time (and your potential customers’ time) efficiently.

Standing out in the real estate industry is getting more and more challenging with each passing day. Between the increased competition and the major real estate corporations looming over all the local and independent agents, it can be easy to feel like you’re getting lost in the crowd. Fortunately, there are a lot of great resources out there today that can help you promote your business and get more clients.

Clients are everything in business, especially for salons and spas. There are a lot of these businesses popping up these days, and you must set yourself apart from the rest and make sure that you get the visibility that you deserve. Part of that comes in choosing the right promotions to help draw in new clientele and bring back existing clients.

You need to invest as much time in promoting your event planning business as you do planning the great events that you assist people with. Of course, you can’t do that without a proper strategy. Like anything, sales promotions have a lot to offer but they will offer different outcomes for everyone. What works for one event planner might not be as effective for the next, and so forth.

Sales promotion can include everything from offering discounts to marketing to a specific niche based on your industry, highlighting a specific product or service, etc. It’s what you do with your promotional efforts that matter. When it comes to e-commerce, you can find plenty of ways to boost your bottom line and most of them aren’t going to cost much at all. Here’s what you need to know.