9 Sales Promotion Ideas for Your Spa or Salon


Clients are everything in business, especially for salons and spas. There are a lot of these businesses popping up these days, and you must set yourself apart from the rest and make sure that you get the visibility that you deserve. Part of that comes in choosing the right promotions to help draw in new clientele and bring back existing clients. The other part is to keep connected with your clients and outsourcing your sales outreach is one way to do that effectively.

The competition is fierce, but if your drive is fiercer, get creative and get inspired with these promotional ideas and tips. 

1. Create a salon/spa tour video

Video tours are a great way to showcase your salon and give people an idea of the services that you offer. In this day and age, it’s also a good place to showcase your cleaning and safety precautions in light of the pandemic and reassure everyone that you’re working with their safety and wellbeing in mind. For people who like to know what a spa is about before they visit, this could make or break their decision. Plus, it doesn’t have to be professional or even very fancy—even a selfie-style video of you showing off the business is better than nothing. It might even be more personal. 

2. Use social media to promote services

Social media is a must for the service industry. While you’re trying to promote your salon and spa, you need to brush up on all of your social media profiles and make sure that you have a solid social media strategy in place. Don’t just push sales and deals, of course, but promote the services that you offer, educate people on spa and salon work, and even give reviews or insight about the products that you use and carry. It’s about getting personal and interactive with your audience. 

3. Optimize your website 

Your website also needs to be optimized if you are going to succeed at any kind of promotional efforts. The majority of people looking for a salon or spa these days will find themselves searching from a mobile device. Not only that, but they’re probably going to utilize a search engine or Google Maps to find “salons near me” or “spas Houston”, so make sure that you optimize for SEO, as well as for mobile design. Make a site that’s simple to use, renders easily, and helps people find the information they need. 

4. Offer incentives for rebooking at appointments 

Rebooking is a big part of your business. One way to secure more of these is to offer an incentive for those who rebook while they are at an existing appointment. For example, you could offer a $10 discount on the hourly massage service, or 15% off a recolor touch-up, when people book the same day that they have another treatment or service performed. Some people will still want to wait and lose out on the discount, but those who are bargain-minded will go ahead and book the deal. 

5. Give reward points or incentives for referrals

Referrals are the bread and butter of your business. It’s an easy way to get new clients and it requires no effort on your part, other than providing stellar service in the first place. Since your clients are going out of their way to promote your services, of course, you should consider offering something in return. You can set up a rewards program and give points, offer a discount, or even give a “refer a friend” rate on their next visit. 

6. Offer discounts or points for social shout-outs, shares, etc. 

This is another great way to promote your salon or spa and help build your social media profiles. When you are promoting your business on social media, it can be fun to get other people involved. Invent a hashtag or use one that’s trending and get people to shout out to your business, and then give them a discount or some kind of reward in return. 

7. Hold a drawing or have a contest and award services as the prize

This is also a great way to capture emails—contests and drawings attract all kinds of people. And, when there’s no obligation, it’s even better. Consider having a sweepstakes or drawing that requires people to submit only basic contact information. Make the prize a certain service or product that you sell, or even a gift package, etc. You can get as creative (and generous) as you want here, but make sure that once you have all that info, you put it to good use. 

8. Offer BOGO or similar discounts on services or products 

Who doesn’t love a discount or sale? When it comes to promotions, BOGO sales, or even half-off sales or gifts with purchase—all of these are things that people will love. Get creative with your promotions and discounts. If you carry a specific line of products, talk to the distributor about a partnership discount you can pass on to your clients. There’s a lot you can do here. 

9. Partner with Smith.ai to handle promotions, lead intake, and more

You’re in the salon and spa business, not the business of answering the phone and making sales calls all day long—that’s where we come in. Not only are you going to need a 24/7 answering service to field all those new leads and make sure you never miss an opportunity, but you might also benefit from having someone else make the calls, send the texts, and follow up on emails for you. The virtual receptionists at Smith.ai can do all of that and more. 

Ask us about our solutions for outreach campaigns and outbound sales to save you making the calls in the first place, as well as how we can handle lead intake, appointment scheduling, and even payment collection when those leads are already coming in. 

Schedule a consultation to learn more about how Smith.ai can help you with your spa and salon promotions. You can also reach out to us at hello@smith.ai or (650) 727-6484.

Business Education
Sales Tips
Written by Sean Lund-Brown

Sean Lund-Brown is a current Marketing Assistant for Smith.ai. A graduate from Metropolitan State University of Denver, Sean graduated with a BA in Music and an individualized degree in Teaching Vocal Pedagogy.

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Take the faster path to growth.
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Affordable plans for every budget.