Clickfunnels vs. Kajabi vs. LeadPages: Compare Online Lead Funnels


Online lead funnels and landing page builders are plentiful. However, they’re not all created equally. Also known as landing page builders, these tools are designed to help you create pages that will get leads to convert and help you grow your business. Having a tool that makes building landing pages easy comes with its own benefits, but you have to make sure that you choose the right platform in the first place. 

To that end, we’re going to discuss three different lead funnels that you can use today, including the features of each, their pricing, and other elements that can help you make your decision. Clickfunnels, Kajabi, and LeadPages are some of the most commonly used landing page builders, but which one is right for you? Read on to find out more. 


Clickfunnels is a SaaS company that’s been built with no outside funding at all. This software tool helps you capture leads and automate the sales process through the use of sales funnels and other resources. It gives anyone the power to build perfect landing pages with a drag-and-drop editor that’s sure to get noticed. This marketing solution is all-inclusive and can work as a landing page builder and:

  • Web host
  • Email autoresponder
  • Analytics tool
  • Shopping cart
  • Sales funnel
  • CMS

It also makes integrations easy and allows you to control all the steps in the purchase process. It includes A/B testing tools, a drag-and-drop editor, and all the features you could imagine, with three different plans available. 

  • Pricing: Starts at $127 per month for Basic plan 
  • 14-day free trial 
  • Comprehensive suite of tools and products, including landing page building


Founded in 2014, Kajabi is a platform to help people build online courses, promote digital products, and even offer memberships to their users. The primary focus of the platform is to create simplified online courses, but it also offers features for website creation, payment processing, analytics and email marketing, and even pipeline creation. 

You can sell a host of products and services through the Kajabi platform and it offers discounted fees for those who pay annually. Kajabi is more focused on small business, but it’s available for anyone who wants it. There are over 100 pre-made layouts and coding experience is not required. 

  • Pricing: Starts at $119 per month for Basic plan 
  • Designed for online course creation first, landing pages second
  • No coding required 


LeadPages offers a powerful suite of software tools to help you create one-of-a-kind landing pages to help get people to take action. The platform is focused on the marketing and lead generation to help you get people signed up for email lists and other steps early in the conversion process. It makes building landing pages easy, and it offers unlimited landing pages and website building. 

LeadPages integrates with Zapier and offers other integrations, and makes it easy for you to take payments online. Tech support is available and this platform is best for small businesses with limited product or service offerings. The no-code platform uses drag-and-drop editing to make design easy, and it comes with SEO and conversion optimization features, A/B testing, and more. 

  • Pricing: Starts at $49 per month for Standard plan
  • Constant updates based on user input 
  • Easy-to-use interface 

How to choose your landing page builder

All of the tools discussed above are impressive in their own various ways. They have plenty of features that can help you craft the perfect landing page. How, though, are you supposed to choose between all of them? Take the time to look at elements like:

  • Included features: What kind of features come in the landing page builder you’re considering? How does this stack up to the features that you want or need? Does it do more than just build landing pages? These are all important things to consider. 
  • Pricing and plans: Some platforms are designed for small businesses while others are Enterprise programs, and there is a little bit of everything in between. Check out the available plans and pricing to make sure that something fits your budget and your business size. 
  • Integrations: How easy is it to integrate with the tools and software that you already use? Will you be able to incorporate everything or will you have to create workarounds? The more you can integrate without extra work, the better. 
  • A/B testing: Do you get access to A/B testing tools and analytics? These can be invaluable in helping you create effective landing pages, so you’ll want to make sure that they are offered with your platform. 
  • Bonus features: Are there any extra features or bonuses included for signing up with a specific site or landing page builder? If you’re looking for that little something extra, this could be it. 
  • Templates: The best landing page builders have an array of professional, optimized templates that are available so that you can create pages more quickly than ever before. Take advantage of this and choose platforms with a wide selection of templates so that you have plenty to choose from. 

These are just a few of the most important elements that should be on your list when choosing a landing page builder. The good news is that if you choose any of the three discussed above, you’ll already be on track for success. 

Clickfunnels, Kajabi, and LeadPages all have their pros and cons, but any would make a successful landing page builder for your business. 

With landing pages come leads, so get ready 

If you’re generating new leads, are you ready to field the incoming calls and messages? When you partner with, you get a team of virtual receptionists that are dedicated to providing a 24/7 answering service so that you never miss another opportunity. Plus, we can also offer support for lead intake, appointment scheduling, and other solutions as needed. 

And of course, it all comes with a custom strategy to manage all the details. To learn more, schedule a consultation or reach out to

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Written by Samir Sampat

Samir Sampat is a Marketing Manager with He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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