Blog: Business Education

One of the best tools you have in advertising is the work of others—you can create much more dynamic campaigns when you see what other companies are doing and how they are dominating their industries or markets. Sure, you could try to come up with ideas all on your own, but why waste the time when you can already get a glimpse of what’s working for someone else and use that to create your own successful campaigns?

Hiring is no simple task. You can’t just go out and decide to get another salesperson someday without putting some thought into it. You have to plan for a budget, make sure that you find the right person for the job, etc. It’s a process, and it’s one that you need to take seriously to ensure that you get the right solutions for your business.

Outsourcing your sales efforts is a great way to free up your time and make better use of your resources. Of course, you can’t just run out and hire the first company that you find (and that goes for anything). You need to take the time to assess your options and determine exactly what you need. In doing that, there are some questions and concerns that will be more pressing than others.

Performance tracking is an integral part of any salesperson’s career. And yet, several companies find a way to drop the ball somehow, tracking the wrong elements or perhaps not tracking much at all. Worse yet, some businesses invest in all the right tools and then never actually follow up by reading the reports or checking the metrics they’ve been monitoring. In any case, it's time to make a change and pay attention to what matters.

Salespeople are an asset to any business, but only when the time is right and the need is there. Thanks to technology, companies today have a lot more options when it comes to getting help. If you’re considering hiring your first sales employee, you might want to do your homework first. Here are 20 statistics that will change the way you think about hiring your first employee, and probably the rest that come after that, too.

More than 1.73 billion people visit Facebook each day. Then there’s the 500 million who use Instagram Stories and the millions and billions who scroll through Twitter and LinkedIn. That’s a lot of potential traffic for businesses, which is why social media marketing has become so popular. Of course, if you’re going to do it, you’ve got to do it right.

Call centers are not all created equally. These facilities are set up by different companies to field and make calls related to sales, support, and other issues. At one point or another, your business may realize that it needs more phone support than you can provide on your own. If this is the case, a call center could be an option. However, you’ll want to make sure that you find the best one for your needs.

Learn how to avoid these 8 common communication mistakes that can potentially damage client relationships in this guest post.

Metrics are a critical part of business. Tracking calls is one way to measure the success of various marketing campaigns. Of course, there’s a lot more you can do with call tracking when you use it properly. The first thing that you need to do is to learn more about call tracking software and how you can use it to get more out of your phone sales efforts.