Blog: Business Education

Consulting companies are always on the lookout for new clients. Of course, finding them can prove to be somewhat of a challenge if you’re not prepared. If you’re not already using word-of-mouth and referrals, we’ll cover that, along with a lot of other great promotional ideas to help you get your consulting business growing.

Learn more on how you can help your business' customer loyalty program stand out in this guest post.

Read more about best practices for your business to communicate directly with your customers during a time of crisis in this guest post.

Online courses are a popular market these days. The Internet has created a space where everyone can learn, which means that a lot more people are trying to learn something new. If you are in the business of selling online courses for any number of purposes or industries, you have to know how to promote your product(s) effectively to get the business that you want. Whether you’re just trying to build your client base or it’s time for serious growth, here are nine promotional ideas that will help you increase sales and more.

A sales engineer is a high-level role that is responsible for facilitating the sales process in many B2B (and some B2C) settings. While traditional sales reps might know the basics of a product or service, the sales engineer is responsible for understanding and selling complex technical products, or creating materials to facilitate sales and client proposals. There’s a lot more to the job than just rattling off tech specs, though, and they have more value to your sales team than you might realize.

Read more on how businesses can solve the top problem they experience with these marketing pillars in this guest post.

This beginner’s guide will tell you everything you need to know about Customer Lifetime Value (CLV). The critical metric is a great measure of business success, especially in software as a service (SaaS). Read on to learn how to measure it, why it’s so crucial, and how to improve your CLV.

If you own a cleaning business, you have a lot on your plate. In addition to the cleaning services that you provide (unless you’ve got a team of employees), you also have to market and promote your business to new customers. Fortunately, cleaning businesses are growing in popularity today and more homeowners are finding that their busy lifestyles leave little room for more than sprucing up.

In the roofing industry, competition is fierce. Growing your client base can prove to be a daunting task if you’re not well-prepared. The good news is that there are a lot of creative options out there today. That’s the key, of course—you’ve got to get creative and utilize the resources that you’ve got. Right now, a lot of that includes getting online and generating business that way.