Blog: Business Education

Read more about the 9 most important metrics for retailers to track and monitor in this guest post.

Learn about the basics of running a virtual business, the benefits and drawbacks, and some examples of industries that are well-suited to turning fully virtual.

Owning a business is a lot of work, for which you deserve to be rightly compensated. How, though, do you go about giving yourself a paycheck as the CEO and founder of the company? There are several different ways to go about setting up a business and making sure that you get paid personally, but some are more effective and simpler than others. In this guide, we’ll take a look at three of the most common ways entrepreneurs make sure they get paid.

Smith.ai outlines what should be included in a prospect list and provides a free prospect list template so you can start outbound marketing with confidence.

Brand awareness is how mindful customers are of your company and services. Inbound customers are potential buyers who find you rather than you finding them.

Every business needs to have a USP, or unique selling proposition. This is what sets you apart from the competition, what encourages people to buy from you instead of another retailer, and what ensures that you have a business model and a product (or service) that is needed within its specific niche or market today. Some companies have straightforward USPs. Others have to search a little harder to find out what sets them apart.

In the business world, you may find yourself in the occasional situation where you want (or need) to give a client a gift. To commemorate an occasion, to apologize for a misstep, or even just to thank them for their business, client gifts can be essential. However, if they’re not done well, they can come off the wrong way, leave a bad impression, or suggest a message you weren’t even trying to send. To ensure that you always hit the mark with client gifts, here are seven rules to keep in mind.

Want to learn how to make your social media marketing campaign go viral? Read how you can in this guest post.

Want to make better use of your time? Then, build a business that operates self-sufficiently. How? By creating and implementing business systems that do the work for you.