Blog: Business Education

If you’re in the marketing industry, you probably think you’ve got a pretty good understanding of how to promote your business. Unfortunately, so do the dozens upon hundreds of other marketing agencies in our global economy—you’ve got to know how to go above and beyond to stand out. Fortunately, the Internet has also created a lot of resources to help you outpace the competition that you’re facing.

Growing your law firm can be a difficult undertaking. The Internet has made some things easier for business, but it has also created increased competition for resources and success. An online presence is a must for the modern law firm. Moreover, when you do it well, you can use marketing and promotions to drive impressive growth for your firm.

In the business of wedding planning, promotion is everything. Whether you’re a solo planner or a larger company, you can’t rely on organic traffic and hope that people “just happen to find you” when they need your services. Sales promotions and marketing are a must, but the good news is that when you do it right, you can find plenty of creative and unique solutions to help beat out today’s ever-increasing competition.

With sales going through changes, adaptability will keep your sales team current. To help boost sales, start with the inbound vs. outbound approach to selling.

When it comes to selling, the audience will always have a connection to which types of solutions you implement and what resources you can use to effectively close deals. If your primary audience is the entrepreneurial market, it’s a whole different approach for you than for those selling to enterprise organizations and major international corporations. By taking the time to learn the best way to approach your cold leads based on business size, you’ll be able to tailor a campaign that makes everyone feel like you’ve reached out to them personally.

In the world of small business, the sales cycle seems even more challenging because you’re trying to keep up with those who have more resources and bigger budgets. However, if you take the time to come up with an effective sales strategy, regardless of the size of your SMB, you’ll be able to streamline deals and shorten the cycle so that you can make more deals and spend less time on each one.

The Call Analytics Platforms Guide is here! Even better news – we read it (that’s right, all 42 pages), and summarized 5 of our favorite takeaways to share and learn from.

The 2022 version of the Call Analytics Platforms Guide is here! Even better news – we read it (that’s right, all 42 pages), and summarized 5 of our favorite takeaways to share and learn from.

Everyone talks about getting people to the sales part of the deal cycle, but what happens after that? The deal isn’t anywhere near over and the customer isn’t anywhere near taken care of, not until they’re onboarded and made a part of your company, added to your database of existing customers, and tagged for remarketing efforts in the future.