Blog: Business Education

Automation and technology are making everything easier and more efficient—but only when you put them to use properly. Tools like CallRail take all the work off your plate and make sure that you’re able to customize your tracking metrics to get the performance reports you need. This will help improve your campaigns by allowing you to implement real-time changes based on the metrics, and even automate tracking based on specific parameters, and more. This guide will cover everything that you need to know about putting CallRail to use to improve your performance tracking and more.

How much time in the day does your business spend taking calls, making calls, returning messages, and otherwise trying to deal with the day-to-day logistics of scheduling, client communication, and running a business? No two businesses are the same, but there are several that could benefit from the addition of a 24/7 answering service. With the help of a 24/7 answering service, you can provide everything that your customers, clients, vendors, and others need without having to lose any of your own valuable resources.

As a business owner, you’ve got a lot on your plate. The average business is not equipped to handle 24-hour calls, emails, and online messages. Start thinking about hiring a dedicated answering service to handle all of your calls and messaging needs. Whether you’re just tired of picking up the phone or you simply don’t have the people to handle the work, virtual receptionists can be the face of your brand, fielding all kinds of communication while you focus on the other things that need your attention.

There really aren't any clear-cut lines for individuals in terms of regular working hours in today's busy world. As a business owner, operator, or even someone that works within a company that closes on nights and weekends, you likely deal with clients that want your attention and demand your services after you go home for the day. To keep your sanity and satisfy your clientele, there are various actions that you can take to ensure everyone is gratified at the end of the day.

Some people prefer to have their desks set up a certain way because of their dominant hand or because it improves their workflow. For the sake of ergonomics, here’s what science has to say about setting up an office for success, courtesy of this handy infographic from Zapier.

When the prospect of adding a new client to your list presents itself, the excitement that usually accompanies it isn’t always there. Several factors may require you to turn down a client, and doing so can be overwhelming, frustrating, and maybe even a little bit scary at times. When you’re growing your business, you never want to say no to money. The ideal way to get through the situation of declining a new client by phone, email, or text is by doing so politely, with kindness, and professionally.

“It’s not you, it’s me. ”As a business owner, these seemingly tired words come up far too often—but you can’t be forced to work with clients that don’t fit your business model or whom you feel you aren’t the best fit for, can you? The answer is no, and you shouldn’t try to do it to yourself. Referral marketing is a thing. In what ways can you use referrals to get rid of those clients that you can’t (or just don’t want to) serve?

Website conversions are one of the most basic types of lead follow-through, and yet they’re the ones that most often fall through the cracks or just don’t come to fruition as they could. It starts by having a conversation—your leads come from your website, but that doesn’t mean they have to stay there. Let’s talk more about how you can use our services, and your own staff, to convert more leads and create more meaningful (and profitable) conversations.

Running a small business, working as a freelancer, or handling a major corporation's financial department can invoke a lot of different feelings at various times. One of the most stressful and frustrating situations that you can face is dealing with customers that don't pay their bills on time or at all. Ideally, every person you partner with on the business aspect will pay you upfront, or at the very least, on time. That's the cash flow you need to continue to operate. Without the revenue, you have trouble paying your own bills, and eventually, if you allow it to continue for too long, it could wind up costing you severely.