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Businesses and consumers spend so much time online — they conduct searches, research products and services, and even contact businesses or book appointments online. But how do you navigate the ever-changing landscape of the digital world effectively? First, you have to have a solid foundational plan. You cannot explore the many digital marketing tactics best for your business without a plan. In this guide, we'll go over how to create a digital marketing plan for your small business. We will then provide you with ideas and tips.

You know what they say — the money is in the list. We mean your email marketing list. The idea behind the statement is that with no email list, you have no revenue flowing in. An email marketing list reflects the number of people interested in your business, and these are the leads that will be most likely to convert. As such, you will want to employ the most up-to-date email marketing best practices for your business.

You’re in the business of design, but part of that includes designing the right front office for your firm. Whether that’s physical or virtual, it needs to include solutions for communications and admin tasks—that’s where a receptionist comes into play. Finding the “best” receptionist is going to mean something different to every firm. Fortunately, we’ve gathered some information and resources to help everyone better choose their ideal fit.

In the business of insurance, you are responsible for helping people protect their assets and their lives. You do this by providing access to the insurance products that people need, no matter how many products you work with or which companies you represent or are capable of working with. Of course, you’re in the insurance business, not the business of answering the phones, so it might be time to consider an addition to your team.

For financial planners, the value of having the right strategies in place to manage the rest of your business just makes sense. You spend your career helping others plan their finances and prepare for their futures while still enjoying their lives now. It would only make sense that you’d set your firm up for success in the same ways. One of the things you can do is to invest in a quality receptionist that can handle administrative tasks and communications so that you don’t have one more thing to do.

Real estate professionals are always on the go, on the phone, and on a mission to conquer their never-ending to-do list, no matter how much time and effort it takes. For those who have more to handle than they’re capable of doing alone, it may be time to invest in some assistance. You can do that by enlisting the help of a receptionist. Of course, that depends on making sure that you get the right person for the job.

You’re in the business of helping other people manage their services—you should understand better than most the value of having the right people managing the right things. That includes having a receptionist for your MSP or IT services firm that can deliver the level of service and support that you need. You can’t just hire anyone, though. You need to make sure that you get the best person to fill the gaps that you’re seeing in your communications and your administrative duties.

As important as it is to trust your instincts in business, it can be even more important to follow the data. When starting a business, there are a lot of responsibilities and considerations to make to help grow your new company. But data can show how much money you are making, what kinds of customers you attract, how much your average customer spends, etc. This data can be tracked and shown using key performance indicators.

A lot of photographers are solopreneurs or have a very small business. Thus, they often feel like hiring a receptionist or other support might be outside of their means. And still, these are some of the professionals that need help the most. So, what’s a busy, overwhelmed photographer to do? Hire a receptionist.