Your phone rings with a potential new client, but you're busy with another customer. What happens next depends on your voicemail greeting. Will they leave a message or call your competitor instead?
90% of customers get frustrated when trying to reach businesses. A good voicemail greeting makes your business sound professional and shows callers you care, even when you can't talk.
This guide will give you proven formulas, ready-to-use examples, and show you how to never miss an opportunity again.
Every good business voicemail needs these five things to help callers know what to do and feel good about leaving a message.
Start by clearly saying your name, company, and job. This lets callers know they called the right place.
Example: "Hi, you've reached the customer service team at Acme Corporation."
Perfect voicemail greeting right away confirms who they've reached, which stops confusion and builds trust.
Give a quick reason why you can't answer. Being honest shows respect for their time and sets the right expectations.
Good examples:
Keep it simple. Don't share personal details that might sound unprofessional.
Tell callers exactly what info to leave so you can help them best when you call back. Clear guidance helps them know what to say and gives you what you need.
Ask for:
Be clear about when you'll call back. This stops worry and prevents multiple follow-up calls.
Examples:
For urgent matters, tell callers other ways to reach you or your team. This shows you care and stops you from losing business when someone needs help right away.
Options might include:
Different businesses need different things. Here are templates you can use for your specific industry.
"Thanks for calling Smith & Associates Law Firm. Our attorneys are busy with clients or in court. Please leave your name, phone number, and a brief description of your legal matter. We take your privacy seriously and will call you back within 24 hours. If you need immediate help, please call our reception desk at 555-123-4567. Thanks for your patience."
This template addresses privacy concerns while giving another way to get urgent help.
"You've reached Dr. Johnson's office at City Medical Center. We're either helping patients or closed for the day. Please leave your name, number, and a brief message that doesn't include private health details. For prescription refills, please include your pharmacy information. We'll call back within 4 business hours. If this is a medical emergency, please hang up and dial 911 or go to your nearest emergency room."
This follows privacy laws and includes important emergency instructions.
"Hi, you've reached Alex Chen at Dream Home Realty. I'm showing properties or meeting with clients right now. Please leave your name, number, and info about the property you're interested in, including address or listing number if you have it. You can also check out dreamhomerealty.com to see all our current listings. I'll call you back by the end of the day to help you find your perfect home."
This template asks for property details and points callers to the website for immediate browsing.
"Thanks for calling Secure Financial Partners. Our advisors are helping other clients right now. Please leave your name, phone number, and what financial service you're interested in. For security, please don't include account numbers or personal financial details in your message. We'll call you back within one business day. If you need immediate account access, please use our secure client portal at securefinancial.com."
This addresses security concerns while offering another way to get immediate help.
"Thanks for calling Premier Products. We value your business but can't take your call right now. We're open Monday through Friday, 9 AM to 6 PM. Please leave your name, number, and how we can help. We'll call you back during business hours. For faster service, visit premierproducts.com to browse products, place orders, or chat with us online."
This includes business hours and suggests faster ways to get service.
Understanding how your voicemail affects callers can help you create messages that build trust and get more callbacks.
Tone accounts for 38% of your message's impact. How you say something matters almost as much as what you say. A warm, confident tone makes a good impression even when callers can't see you.
Record your greeting when you're feeling good and energetic. Try smiling while recording. It sounds weird, but it really does make your voice sound warmer and friendlier. Don't record when you're stressed or in a rush. People can hear those bad feelings in your voice.
Words like "definitely," "certainly," and "absolutely" build confidence. They show certainty and skill. Phrases like "I'll make sure" and "You can count on" tell callers they can rely on you.
Avoid weak language like "hopefully," "should," "try to," or "might be able to." These make callers wonder if you'll actually call them back.
Quick responses dramatically impact your conversion rates. Lead qualification drops 21x if you call back more than 30 minutes after their initial contact. That's a huge difference just from being a little slower.
Today's customers expect fast responses. Setting realistic timeframes and sticking to them builds trust and shows you respect their time.
Follow these tips to create voicemail greetings that make your business look good.
Respect caller time by keeping your greeting under 30 seconds. People have short attention spans, and long greetings annoy callers before they even leave a message.
Test your greeting by reading it aloud and timing it. If it's longer than 30 seconds, cut anything that isn't absolutely necessary.
Your voicemail greeting represents your brand. Use language that matches how you talk to customers in other situations.
Avoid slang or complicated industry terms that might confuse callers. Simple, clear language works best for everyone.
Write out what you'll say and practice a few times before recording. This helps eliminate "um" or "uh" and makes sure you sound smooth and professional.
Record somewhere quiet without background noise. Noise distracts callers and makes you sound unprofessional. Most phone systems let you listen to your recording before saving it.
Adjust your language to fit who typically calls you. Technical businesses can use more specialized terms with industry clients, while businesses serving the general public should keep it simple.
Local businesses might include local references that connect with nearby callers. National or international companies should stick with language everyone understands.
Set reminders to review your voicemail greeting monthly and update for:
Regular updates show attention to detail and tell callers your business stays on top of things.
Avoiding these common mistakes will help your business sound professional and encourage callers to leave detailed messages.
"I'm not available right now" tells callers nothing useful and misses a chance to reinforce your brand. Always include your name, company, and position to make it personal.
Most callers hang up after 15-20 seconds of listening to a greeting. Focus on essential information and cut unnecessary details like company history or marketing messages.
Background noise, mumbling, or volume that's too loud or soft sounds unprofessional. Record in a quiet place using good equipment, and test it by calling your own number.
Forgetting to include your name, company, or when you'll call back leaves callers confused about whether they reached the right person and when they might hear from you. Use a checklist when creating your greeting.
Old holiday schedules, former employee names, or contact options that don't work anymore frustrate callers and damage your credibility. Check your greeting monthly to make sure everything is current.
Even the best voicemail greeting has limits. 75% feel brand loyalty after good first impressions, and these loyal customers are 38% more likely to refer others to you. That's why many businesses are moving beyond traditional voicemail to more responsive solutions.
The AI Receptionist from Smith.ai makes sure your business calls get answered 24/7 by real people enhanced with AI technology. No waiting in line, no delays. This service completely eliminates the need for voicemail, ensuring every caller gets help from a real person right away.
Beyond just taking messages, The AI Receptionist from Smith.ai can:
With 17M+ calls handled and 99.7% accuracy, businesses never miss important calls when using The AI Receptionist from Smith.ai.
Having a good voicemail greeting matters a lot when you can't pick up the phone.
By telling callers who they've reached, why you can't talk right now, what to leave in their message, when you'll call back, and other ways to reach you, your greeting keeps you looking professional even when you're unavailable.
But what if you never had to miss a call again? The AI Receptionist from Smith.ai makes sure real people answer your calls 24/7. This means no more missed opportunities and no more voicemail at all.
Book a free consultation today to see how The AI Receptionist from Smith.ai can transform how your business handles calls and help you catch every opportunity that comes your way.