9 Sales Promotion Ideas for Your Staffing or Recruiting Business

Samir Sampat

In today’s staffing and recruiting industry, the competition is fiercer than ever. The Internet has opened up a lot of opportunities for people, but it has also opened up a whole new world of competition and potential obstacles that you’ll have to overcome. Promoting your staffing or recruiting firm doesn’t have to be a challenge, though. If you get creative and get inspired, you’ll find plenty of ways to build your brand reputation and make sure that your agency is as visible as it can be. 

Start by taking an assessment of where your business stands at the moment. Which areas of promotion are going to be most important in your efforts? Are you in need of promoting your recruiting services to other businesses? Perhaps you are running short on candidates and want to recruit more for your database. Know your goals first and then you’ll be able to find the best promotions and strategies. 

1. Leverage social media 

Recruiting and staffing firms can find a lot of great talent on social media. Even outside of LinkedIn (which is a must for your business), people are searching for work on Facebook and other social media sites. They might even just be looking to make relationships with local companies, or perhaps “they” are a client that needs a recruiter to help them staff their business for one reason or another. In any case, social media is a strategy that you need to employ to be successful in your staffing and recruiting efforts. 

2. SEO and your website 

Less of a promotional “idea” and more of a necessity, it can definitely improve your visibility and reputation, among other things. SEO and optimizing your website will ensure that people can find you and find the information they need. It also positions you as a thought leader in the industry and shows that you take your business seriously. A solid SEO strategy will get you a lot further than you might realize. 

3. Become a thought leader by sharing educational and relevant content

Speaking of being a thought leader, you should make sure that you’re taking the time to share content that is relevant, valuable, and interesting to your audience. If you have a blog that they can’t resist, they’re going to stick around to see what else you have to offer. Especially in the world of recruiting and staffing industry, people want to know that they’re working with the best so that they can find the best jobs, etc. 

4. Consider creating webinars or virtual seminars that can explain your business and its benefits

In the staffing industry, you have to convince two different audiences that you are the best at what you do: clients (other companies) and recruits (individuals looking for work). You may find that virtual seminars and webinars can help you do that in an effective manner. This is different than video marketing because it’s more about providing educational content than anything else, but it’s a great way to educate people and gain more interest in your business. 

5. Client referral programs  

The staffing industry is one where referrals can make a big impact. Instead of just asking for referrals, why not incentivize them? Create client referral programs so that you can gain more business, giving the companies that refer someone a special deal or service that they would otherwise have to pay a premium for. You can also create candidate referral programs so that your individual candidates can refer other people and help you grow your database of available resources. In any case, make sure that the incentive is worthwhile and that you’re worth referring even without that incentive. 

6. Direct mail still works 

Too often, today’s companies focus so hard on the Internet and digital marketing that they forget some of the traditional marketing methods are still rather effective. For one thing, direct mail is still one of the most effective marketing tools when done properly. And today, there are plenty of ways that you can get creative with your mailers to ensure that you stand out among the “junk” and get the attention that you want. 

7. Build relationships through guest blogging and networking

Like posting resourceful content, guest blogging is a great way to establish your business as an authority in the industry. It’s also a great way to help build relationships with clients, colleagues, and potential candidates that your recruiting or staffing firm can turn to when they need more resources or leads. The recruiting industry is heavily based on relationships and if you’re not networking, you’re not going to be able to keep up with the competition and create the professional image that you want. 

8. Create a video marketing strategy 

YouTube and other video platforms are making it easy for everyone to embrace visual content. And when you consider that people retain as much as 65% of the visual content they see, as opposed to less than 10% of the text content, you can see why it’s a good idea to consider for your firm. You can create fun videos, educational videos, and even guides on what it’s like to be a candidate or client of your staffing business. 

9. Partner with the team at Smith.ai to assist with promotions, prospecting, and more

If you’re busy trying to manage your business, having to also juggle all those new leads can be a challenge. Not to mention the initial outreach in the first place—fortunately, you’re not alone. When you partner with the 24/7 virtual receptionists at Smith.ai, you’ll get all the assistance that you need for lead intake, appointment scheduling, and more. Plus, we can even handle the outreach campaigns and outbound sales calls in the first place, saving you time from the start. 

To learn more about how we can help you create the perfect strategy to manage promotions, prospects, and communications, get in touch with us today. Schedule a consultation to get started or reach out to us at hello@smith.ai or (650) 727-6484.

Samir Sampat

Samir Sampat is a Marketing and Events Associate with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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