Blog: Marketing

Before you can start planning tactics and strategy for client sourcing, you need to know and understand your firm’s unique value proposition (UVP). Put simply, what makes you better than competitors? What do you have to offer that the other recruiting and staffing companies don’t? Figure this out and make sure everyone in the firm knows it so that they can maximize their opportunities, too.

Marketing your products is one thing. Marketing to clients specifically is an entirely different endeavor, and it requires more of your attention than you’re probably giving at the moment. Whether you have a brick-and-mortar store or just an online retail store (or both), you need to know the best strategies to make your money go further as you scale your client base.

Clients are the bread and butter of your business. It’s expected that you’re going to spend a significant part of your budget on finding and retaining them. Unfortunately, the market right now is fierce with competition, and it can seem nearly impossible for your firm to bring in enough clients to keep profits up and keep you busy.

Retention is great, and it’s a critical part of your success. However, you also need to make sure that you have a steady stream of new clients coming in for your construction business to remain profitable and continue growing. The good news is that there are a lot of resources and tools to help you with finding clients these days, saving a lot of time and the stress that comes from things like cold calling.

Learn what a lead conversion rate is and why it’s important for your business. Explore five actionable ways to optimize your lead conversion rate in this guest post.

Learn more about integrated marketing communications for your business in this essential guide.

Local Service Ads, or LSAs, are an important part of your marketing arsenal. The process of getting your account approved and set up can take a lot of time and effort, which means that when it comes to actually putting the ads out there, you could be a little out of breath, as it were. You have to be active, stay focused, and optimize your efforts at every turn.

Check out this post to learn all about franchise marketing, the different types, and winning strategies to create the ultimate franchise marketing plan.

Learn how to use Google Tags for your business' email marketing in this guest post.

E-Commerce analytics helps you understand key metrics like customer behavior, channel performance, and marketing ROI. This guest post will help you get started!