Blog: Marketing

Giving a gift to a client can be a cliche or a strong customer service decision. Plus it's a great way to connect as a human with your clients. How you execute it determines the effectiveness of the gift.

James Ruane, founder and CEO of FirmFlex, the social media marketing company for lawyers, talks about the mistakes lawyers are making in their social media strategies, and how to change your social approach to bring in more business.

On a recent episode of the Lawyerist Podcast, Sam Glover and Maddy Martin discuss Smith.ai as an effective screening and scheduling solution for small firm lawyers whose potential clients value responsiveness by phone and online.

If you have an affiliate marketing page that uses links from Amazon or other sites, you can significantly increase conversions, web visitor happiness, and scaleability with a Smith.ai chatbot on your website.

Amazon affiliate marketing sites can provide a huge source of ongoing revenue. And when you add Smith.ai Web Chat to your most popular pages, you can drive more conversions, improve your SEO, and reduce the need for obnoxious ad placements and popups.

Local businesses have specific needs and can benefit in unique ways from implementing live chat. If you are a reseller, live chat can be a great option in your toolkit to offer businesses.

Online marketing is often challenging for small companies that don't have massive budgets. When you are an SMB using digital marketing for lead generation, any advantage you can get is critical.

Security issues are a major question today with the rise of hacking and data breaches. When using live chat, make sure you understand the best protocols for HIPAA compliance and reduce the risk in your company.

Law firms, financial advisors, and other small businesses should always think about branding in their interactive voice response system (IVR). Your answering service is often a first impression, and should represent you as well as your website!

In this webinar recording, Smith.ai's Maddy Martin and Matt Spiegel, the co-founder and CEO of Lawmatics, discuss how modern law firm owners can convert more leads by outsourcing and automating the right processes.

You can get referrals, but to turn them into quality leads, follow these three steps for making your law firm's online presence shine.

MLC Live host (and Smith.ai client!) Kimberly Bennett chats with Smith.ai's Maddy Martin about ways solo and small law firm owners can use their time effectively to grow their businesses.

Is your law firm's marketing and intake working to filter out undesirable clients and capture only the best leads? Learn how to improve your firm's processes in this webinar with Attorney Sync's marketing director Kelly Street.

Steve Ryan, founder and CEO of RyTech, a digital marketing agency for law firms, identifies five ways to fix your web traffic woes. Learn how to attract and capture web visitors who are more likely to become clients with targeted content, paid search ads, optimized calls-to-action, and more.

Smith.ai client Conor Malloy of Chi City Legal, LLC shared his playbook for small businesses looking for lean, effective marketing tactics and automated workflows today on IMPACT Branding & Design's Inbound Success podcast with Kathleen Booth. Tune in or read the transcript!

James Gorski, the editor of design advice site designrfix, shares guidance for small business owners looking to create (or even refresh) their logo, along with a few of his favorite examples.

Gerrid Smith, the founder and CEO of Black Fin, a digital marketing agency for law firms, demystifies SEO for attorneys.

Many IT firms and consultants offer different service tiers to customers, whereby VIP customers get expanded access to support staff and/or technicians for faster service. Here's how to use Smith.ai virtual receptionists to deliver a VIP service tier.

Referral fees are a common secondary revenue stream for attorneys. If you're getting leads you can't serve, monetize them by using your Smith.ai receptionists to refer them to other attorneys or businesses who can address their needs.

Legal social media marketing expert and consultant Allison C. Shields divulges her top five tips to lawyers looking to expand their digital reach.