Blog: Marketing

6 Email List Building Tactics to Grow Your Customer Base

6 Email List Building Tactics to Grow Your Customer Base

Building an email list can be a challenging yet necessary step for any business owner hoping to get their name out there. If you're wondering about how to develop a solid email list and drive more conversions, Sam O'Brien from RingCentral offers his professional advice for growing your email list through marketing.

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4 Ways to Use Psychology to Convert Leads Into Customers

4 Ways to Use Psychology to Convert Leads Into Customers

Marketing is all about influencing the way people think so why not leverage psychology to better your business? John Allen, Global SEO of RingCentral, invites you to tap into the wonders of the human brain to help your business create organic leads, increase your conversions, and generate more sales simply through understanding the way your customers think.

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Amplify Your Referrals with Brand Building and Marketing

Amplify Your Referrals with Brand Building and Marketing

Want to grow your law firm's referrals, but don't know where to start? Tyler Roberts, co-founder of NOMOS Marketing, shares his tips for amplifying your law firm's referrals using brand building and marketing strategies.

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How to Map Your New Client Intake

How to Map Your New Client Intake

Getting new leads and converting them to new clients is a focus for every law firm — and a headache when you get it wrong. But thinking more about the journey your clients actually takes can be unfamiliar. Attorney Justie Nicol shows you how you can map your intake and identify and fix what isn't working.

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How to Convert More Leads from Calls and Chats

How to Convert More Leads from Calls and Chats

Now more than ever, small businesses are looking for ways to bring in new revenue. Six marketing experts share their tips for expanding your lead intake — and converting more existing leads.

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3 Ways You Can Create Impactful Legal Marketing Videos

3 Ways You Can Create Impactful Legal Marketing Videos

With traditional networking and advertising methods representing less and less a % of new client relationships, attorney video marketing is critical to winning new business opportunities.

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Putting the Finishing Touches on Your Intake

Putting the Finishing Touches on Your Intake

You're doing great work marketing your firm — but is anyone closing all of these new leads? Richard Rosen of Red Zone Legal Marketing helps you put the finishing touches on your lead intake.

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How to Practice Critical Financial Management for Your Business During COVID-19

How to Practice Critical Financial Management for Your Business During COVID-19

Money is a constant worry, and even more so during a major crisis; but are you taking steps to both manage expenses now and prepare to bounce back later? Josh Youngblood of JLY Tax, LLC shares some tips on how to think about managing your business's finances.

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Top 10 Business Gifts for Clients: Unique Presents That Won't Break the Bank (No Mugs or Pens!)

Top 10 Business Gifts for Clients: Unique Presents That Won't Break the Bank (No Mugs or Pens!)

Giving a gift to a client can be a cliche or a strong customer service decision. Plus it's a great way to connect as a human with your clients. How you execute it determines the effectiveness of the gift.

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The #1 Thing Lawyers Get Wrong about Social Media

The #1 Thing Lawyers Get Wrong about Social Media

Jay Ruane, founder and CEO of FirmFlex, the social media marketing company for lawyers, talks about the mistakes lawyers are making in their social media strategies, and how to change your social approach to bring in more business.

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Sam Glover Hosts Smith.ai's Maddy Martin on Lawyerist Podcast

Sam Glover Hosts Smith.ai's Maddy Martin on Lawyerist Podcast

On a recent episode of the Lawyerist Podcast, Sam Glover and Maddy Martin discuss Smith.ai as an effective screening and scheduling solution for small firm lawyers whose potential clients value responsiveness by phone and online.

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How to Use A Chatbot to Scale Your Affiliate Marketing Site and Increase Conversions

How to Use A Chatbot to Scale Your Affiliate Marketing Site and Increase Conversions

If you have an affiliate marketing page that uses links from Amazon or other sites, you can significantly increase conversions, web visitor happiness, and scaleability with a Smith.ai chatbot on your website.

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How to Use Chatbots on Amazon Affiliate Marketing Sites

How to Use Chatbots on Amazon Affiliate Marketing Sites

Amazon affiliate marketing sites can provide a huge source of ongoing revenue. And when you add Smith.ai Web Chat to your most popular pages, you can drive more conversions, improve your SEO, and reduce the need for obnoxious ad placements and popups.

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How to Sell Live Chat to Local Businesses

How to Sell Live Chat to Local Businesses

Local businesses have specific needs and can benefit in unique ways from implementing live chat. If you are a reseller, live chat can be a great option in your toolkit to offer businesses.

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How SMBs Improve Online Marketing Results with Chatbots

How SMBs Improve Online Marketing Results with Chatbots

Online marketing is often challenging for small companies that don't have massive budgets. When you are an SMB using digital marketing for lead generation, any advantage you can get is critical.

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Is Web Chat HIPAA Compliant?

Is Web Chat HIPAA Compliant?

Security issues are a major question today with the rise of hacking and data breaches. When using live chat, make sure you understand the best protocols for HIPAA compliance and reduce the risk in your company.

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Does Your IVR Represent the “Flavor” of Your Company?

Does Your IVR Represent the “Flavor” of Your Company?

Law firms, financial advisors, and other small businesses should always think about branding in their interactive voice response system (IVR). Your answering service is often a first impression, and should represent you as well as your website!

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VIDEO: Smith.ai & Lawmatics Webinar: Growth Tactics for the Modern Law Firm

VIDEO: Smith.ai & Lawmatics Webinar: Growth Tactics for the Modern Law Firm

In this webinar recording, Smith.ai's Maddy Martin and Matt Spiegel, the co-founder and CEO of Lawmatics, discuss how modern law firm owners can convert more leads by outsourcing and automating the right processes.

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3 Ways to Improve Your Online Presence and Protect Your Referrals

3 Ways to Improve Your Online Presence and Protect Your Referrals

You can get referrals, but to turn them into quality leads, follow these three steps for making your law firm's online presence shine.

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VIDEO: The Modern Legal Collective Live: How to Reclaim Your Time + Sanity with Maddy Martin

VIDEO: The Modern Legal Collective Live: How to Reclaim Your Time + Sanity with Maddy Martin

MLC Live host (and Smith.ai client!) Kimberly Bennett chats with Smith.ai's Maddy Martin about ways solo and small law firm owners can use their time effectively to grow their businesses.

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