Blog: Marketing

One of the best tools you have in advertising is the work of others—you can create much more dynamic campaigns when you see what other companies are doing and how they are dominating their industries or markets. Sure, you could try to come up with ideas all on your own, but why waste the time when you can already get a glimpse of what’s working for someone else and use that to create your own successful campaigns?

More than 1.73 billion people visit Facebook each day. Then there’s the 500 million who use Instagram Stories and the millions and billions who scroll through Twitter and LinkedIn. That’s a lot of potential traffic for businesses, which is why social media marketing has become so popular. Of course, if you’re going to do it, you’ve got to do it right.

You’re not going to be closing deals if you don’t have the best communication tools in place. Whether you’re dealing with B2B or B2C customers, people want more personalized, advanced, and flexible ways to communicate. Gone are the days of the salesman. Today’s audience wants a human experience with a personal connection, in a time and fashion that works for them. Enter the text message.

Timing is everything. In business, that includes returning and following up on sales calls and other communications. And of course, on today’s Internet, everyone seems to be an expert and yet everyone has a different opinion, it seems, about the best practices for sales prospecting. Fortunately, we’ve taken the work out of this one for you.

Lead generation and prospecting is often the most challenging part of business for several businesses and sales professionals. Fortunately, there is a wealth of knowledge out there today to assist you in finding the best leads for your business. You don’t have to read a 10,000-word eBook on lead gen (although it might not hurt if you do). You can learn a lot just by taking a few notes from what others are doing.

Marketing is a critical part of every business strategy. Of course, the marketing umbrella itself also includes several different areas of focus that will need their own strategies to create a dynamic, robust total marketing solution for your business. Understanding the different types of marketing is absolutely relevant for your sales team—just because they’re sales agents doesn’t mean they shouldn’t understand the marketing strategy that is responsible for bringing leads their way.

Press releases make statements about your company. Find out how different approaches allow you to establish a company image with the public in any situation.

Get the word out about your business with local, print, digital and media buying techniques.

Boosting your sales funnel helps you convert your leads. You can find helpful tools to attract customers, no matter what your budget is.

Conversation intelligence is one of the latest tools for valuable customer insight. You can use it to improve effectiveness on your sales and support teams.