Blog: Business Education

Live streaming via social media is a popular tool for marketing and brand awareness for companies today. It’s also become popular for news media and those with pressing information to share, and thanks to platforms like YouTube and Zoom, there are plenty of ways that you can go about putting live videos to work.

Lead generation is a tricky business and it always has been. If you’re going to get the leads you want and drive growth, you need to have your campaign goals aligned with the best combination of digital marketing solutions. When you have a business that focuses on local audiences, geofencing and geotargeting are two great tools that you can use.

Live streaming is becoming an increasingly popular way for businesses to engage with their audience, both in the B2B and B2C markets. LinkedIn has quickly become a popular tool for connecting with business clients and building your professional network(s). Like Facebook, it has its own livestreaming feature now, making it even more convenient and useful to people looking to promote their business or build their client base.

Zoom is one of the most popular video clients used these days. It became the champion of the pandemic for employees, students, families, and friends around the world. Now, plenty of people are still using it for everyday meetings and marketing, including livestreaming. The way you do that depends on the service that you’re using, but the rules aren’t all that different.

Probing questions are an important part of the lead generation and qualification process. These questions help you better understand exactly what it is that your lead is looking for, or what problem they may be struggling with. This, of course, is just one of the many sales techniques that your team will need to hone, but it’s an important one.

In modern business, building personal connections with clients matters. When you create more personal connections with your clients, their trust in you increases. Trust heavily influences who consumers purchase from: According to a 2019 Edelman Report, 81% of consumers stated they need to trust the brand to buy from them. This guide will help you build personal connections, which will strengthen your customers’ trust and increase your customer retention rate (translation: loyalty!).

Learn why your business needs a plan on producing video content and how you can get started in this guest post.

In sales, the right words can make or break a deal. Advertising has been around as long as businesses have had products and services to sell, and the English language hasn’t changed much in that time. So, how do you keep things fresh when it seems like everything’s been done before?

There are several core values that your business could cling to, but some will be more effective and useful than others. Although no two business cultures are the same, below we’ve collected a list of the leading core values that businesses need, as showcased by some of the most successful companies out there today.