Blog: Business Education

Learn more about how customer segmentation models can help your business grow in this guest post from PandaDoc.

Sales tax collection can be a complicated process. When sales tax is not appropriately and efficiently integrated into a company’s transactions, the company can be left with having to pay the sales tax on behalf of its customers.

What is audience segmentation? Learn everything you need to know, including how it can help you target the right customers with the right messaging.

Businesses are always looking for the best way to handle sales. In-house sales teams are great, but they also cost a lot of money. You can train them your way, but that may not always be the best way. Today, companies of all sizes are considering the ways they can outsource, including with the assistance of sales development representatives, or SDRs.

Customers are the key to your business. When they have complaints, it can quickly create a lot of issues that you weren’t prepared for. Even one bad Google review can do a lot more damage than you realize, which is why it’s important to take a proactive approach to customer service and customer relationships. When it comes to monitoring quality control, the gauge of customer satisfaction is one of the purest measurements that you have. For that reason alone, it’s essential to stay ahead of complaints and focus on continuous improvement of the customer experience.

As search engine optimization, or SEO, continues to change and evolve, small businesses often find themselves struggling to come up with an effective strategy. From concerns about business interruptions and changed consumer behaviors to the uncertainty of how to go about effectively implementing SEO, SMBs and their teams may be wary to invest in their optimization efforts. However, that’s the last thing that you want to do. When things are slow, when sales are down, and when forecasts are tentative at best, investing in marketing and branding can do wonders.

When you’re just getting started with SEO, it’s important to learn the basics before you get in over your head. That includes learning about search engine optimization tactics and methods, as well as the best practices. This will ensure that you get it right to get the best rankings, and more importantly that you don’t do anything that could get you banned from search engines—potentially for life.

No two sales teams are the same, nor are their techniques. However, certain best practices work better than others when it comes to the sales funnel, especially at the closing stage. After all, this is usually the make-it-or-break-it point—very few people will give you the option to remarket to them if you can’t seal the deal the first time around.

Originally known as Google My Business, the updated Google Business Profile is an essential element of search engine optimization for businesses today. Local businesses, especially, can benefit from utilizing this profile to boost their local SEO efforts. However, when properly used, it can do several things for any business, including supporting optimization efforts.