Blog: Business Education

Inbound leads represent an influx of cash into your operation, so you must respond to them as quickly as possible. However, there’s more to it than just setting up your business so that your sales team can jump on leads as soon as they appear. In this guide, we explore how to respond quickly to inbound leads, why it’s important, and other factors that matter just as much as speed.

The faster you qualify and convert leads, the more effective your legal marketing process is. But how do you improve your speed to lead? There’s no one technique, but with the right combination of steps and considerations, like AI and a commitment to tracking follow-ups, you can dramatically improve your legal marketing.

Business profitability is directly tied to customer service and satisfaction (usually called “customer experience”). If your customer service isn’t up to par, you can expect sales to slowly fall and growth to stall. It doesn’t have to be that way. You have the power to change that paradigm. We’ve compiled a list of the most important things a small business can do to improve customer service for greater profitability.

When you think of sales processes, what comes to mind? It should be sales motions. If not, it’s time to expand your knowledge base. In this post, we’ll explore what sales motions are, why they’re central to your success, and how to support one.

Dealing with rising costs? Many small businesses today need to cut costs and increase revenue but struggle to do so in meaningful ways. We’ve ranked the top 20 ways your small business can do more, earn more, and pay less.

Dealing with a less-than-ideal conversion rate? It could be due to breakdowns in the customer experience. Identifying those can be problematic, however. That’s where conversion analytics enter the picture. In this post, we’ll explore the various ways that conversion analytics can inform your decisions and actions to improve the customer experience, become more relevant, and compete within your industry.

Using AI in sales processes can enhance efficiency and overall performance. Learn how you can utilize AI in sales.

Learn everything you need to know about sales follow-up success, including tips and templates for 10 common scenarios where a follow-up is necessary.

Google SGE is slated to fully launch this year — changing the way businesses appear on search results pages. Here’s what small businesses need to know.