Blog: Business Communications

Building an email list can be a challenging yet necessary step for any business owner hoping to get their name out there. If you're wondering about how to develop a solid email list and drive more conversions, Sam O'Brien from RingCentral offers his professional advice for growing your email list through marketing.

Are you interested in starting your own freelance business, but are unsure of how to guarantee your success? Eve Epstein, CEO and Co-Founder of SoleVenture, can give you insider advice on what steps you should take to become a successful freelance business owner.

Marketing is all about influencing the way people think so why not leverage psychology to better your business? John Allen, Global SEO of RingCentral, invites you to tap into the wonders of the human brain to help your business create organic leads, increase your conversions, and generate more sales simply through understanding the way your customers think.

Gaining visibility in the Local 3-Pack is an invaluable way to ensure your business is front and center on the search result page and catching the eyes of potential customers. But how do you get your business in the Local 3-Pack? And how do you covert and monetize the leads that come from the Local 3-Pack? Nalini Prasad shares her tips for getting your business front page visibility and keeping the profitable leads you'll gain.

Want to grow your law firm's referrals, but don't know where to start? Tyler Roberts, co-founder of NOMOS Marketing, shares his tips for amplifying your law firm's referrals using brand building and marketing strategies.

Should your business include text messaging as an option for clients? Kenneth Burke, Director of Marketing for Text Request, shares his thoughts on why companies should consider integrating texting if they're interested in generating more leads, closing more sales, and reducing their overall operational costs.

Curious about how to best use Google platforms to track your business's search visibility? Zack Duncan, President of Root and Branch Group, provides his advice on how to use Google My Business, Google Analytics, and Google Tag Manager to record and manage your leads from monthly calls and form fills.

Tom Lambotte of GlobalMac IT recaps his webinar with Brett Burney of Burney Consultants and Apps in Law and Ben Stevens of The Stevens Firm. He discusses the issues and opportunities for Mac-based law firms.

You're getting calls and lots of them, and your voicemail box is filling up fast. You don't want to miss out on clients' voicemails, but you also don't want to delete your important messages. We there's only so much room in that voicemail box. I'll teach you how to transfer voicemails from your mobile, landline, or VoIP phone, and then store them for safekeeping, so that your voicemail box can stay open for important business and personal messages, around the clock.

Lawyers love structure and order, but why do so few introduce it into their relationships with their clients? Author of The New Billable Hour Ritu Goswamy, Esq., dives into how you can set boundaries with your clients and thereby improve your relationships — and your quality of life.

Google My Business is a powerful tool for improving SEO and driving new leads. Jon Stroz of Southernmost Digital shares his tips for getting the most out of your business's listing.

Getting new leads and converting them to new clients is a focus for every law firm — and a headache when you get it wrong. But thinking more about the journey your clients actually takes can be unfamiliar. Attorney Justie Nicol shows you how you can map your intake and identify and fix what isn't working.

Now more than ever, small businesses are looking for ways to bring in new revenue. Six marketing experts share their tips for expanding your lead intake — and converting more existing leads.

Smith.ai live chat and virtual receptionists aren't just for answering the phones or fielding questions — they conduct lead intake, schedule new client appointments, conduct follow-up e-mails and callbacks, and sync new leads to your CRM. They also help you prioritize new leads to reach out to and convert to new clients, 24/7. They're the key sales enablement resouce you never knew you needed.

With traditional networking and advertising methods representing less and less a % of new client relationships, attorney video marketing is critical to winning new business opportunities.

You're doing great work marketing your firm — but is anyone closing all of these new leads? Richard Rosen of Red Zone Legal Marketing helps you put the finishing touches on your lead intake.

We are excited to announce that we now answer your calls 24/7! Adding round-the-clock call answering services is our final step to providing you comprehensive omnichannel communications. And our professional receptionists don’t just answer and transfer calls — we follow custom instructions, qualify and intake new leads, schedule appointments, and accept payments for your business.

As businesses move en masse from a large staff based in a physical office to a leaner, remote model, are you thinking about how to handle your receptionist service? Having worked with thousands of businesses, we know what you should look for. We’ll compare full-time and virtual receptionists on several fronts, so you can choose an ideal option or see if a mix of both is the best solution.

The current crisis we are all experiencing is impacting all types of businesses. How can you survive the economic impact? How can you turn the situation into something positive and even grow during the crisis?

You’ve probably heard about the “gig economy.” What that term illustrates is the rise of the freelance workforce. Unfortunately a term like that can prompt more questions than answers.