Blog: Business Communications

In the flooring business, you’ve got a lot on your plate when you get to the world of digital marketing. There’s a great big world of flooring companies out there that have already built quite an empire online. You’ve got to get started now and get a dynamic video marketing strategy in place to grow your following if you want to keep pace. The good part of that is that you’ve got people you can learn from in growing your own business.

Interior designers stand to gain a lot from video marketing, even though many might not realize what they’re missing out on. These days, of course, almost everyone can benefit from video and social content, considering that 1 billion hours of YouTube are streamed every single day. Video marketing works because it’s engaging, easy to digest, and it offers people what they want: instant answers and interactive content. Of course, you can’t just toss up some random videos and call it a day. Like anything else, this requires a strategy.

In the landscaping and gardening world, you’re used to helping things grow—but those are usually plants, not audiences. The same marketing efforts you used to get you here may not continue to work as effectively into the future. After all, consumer trends are changing and the way that people use the Internet is dictating what that means for the modern service business. That’s where video marketing and social media come into play.

Hair salons and other service businesses were among some of the first and most eager to adopt social media as their next marketing tool. After all, these are businesses that rely heavily on word of mouth and social sharing, so it would only make sense that it transfers to the online world. To assist you, we’ve collected a list of 10 video marketers that you can learn from to help grow your own following.

Roofing is a business that has some pretty stiff competition and it’s only proven to get worse with the addition of things like Internet marketing and on-demand access to the products and brands that consumers need. Sure, it’s great that your audience can access you 24/7, but that also means they could run into your competition and be stolen away. The goal, of course, is to come up with the most effective marketing strategy to stay ahead of the game. Today, that strategy must include video if you’re going to get anywhere.

While it doesn’t occur to everyone, there are several ways that your medical or wellness facility could benefit from social media and video marketing. Today’s audiences want to be engaged and they love video content—why wouldn’t you want to see just what it could do for your business? Sure, medical and wellness businesses are “professional”. That’s all the more reason to get personal and use video marketing to connect with your audience!

Tutoring is big business, and thanks to the Internet, it’s become easier than ever for tutors to find steady streams of work. Of course, that means that the competition is increasing, and you need to step up your game if you’re going to make the most of your own tutoring business. Fortunately, there are a lot of resources out there to assist you along the way. One of those is in the form of video marketing.

The software industry has been one that has been forced to grow and evolve with the changes in modern technology. What once used to take up an entire room can now be stored in a chip the size of a small nut, and the world of software continues to expand and change to offer new solutions, better answers, and more forward-thinking tech for people who demand more from their products. It’s easy these days to find people you can learn from, of course. Among all the other resources out there, fellow video marketers will make it easy for you to learn the ropes of building your social following using the amazing power and versatility of video.

If you’re in the business of planning events and weddings, you already know all about making the right impression. When it comes to video marketing, that effort is more critical than ever. Today, the brands that are getting noticed and getting followers are the ones that are making waves and getting noticed with videos on YouTube, TikTok, Facebook, and other social platforms.

Video marketing is a must-have for any business that expects to succeed in today’s digital marketing space. Veterinary clinics might not think that social media has much to offer, but they’d be quite wrong. In fact, one of the best influencers we discussed in our coaching series was the ASPCA, notorious specifically for their YouTube marketing campaigns. The case for video marketing is strong and there is a lot that you can do with your own strategy to make it work for your clinic.