Blog: AI

AI is prevalent in customer service, saving companies time and money while delivering a better experience for customers. Customer support is one area where artificial intelligence and automation will always benefit your organization, but you have to do it right.

The marriage of AI and human interaction holds tremendous promise for enhancing how SMBs engage with their customers. Read more from our CEO and Co-Founder Aaron Lee on how this will shape the future of customer service.

Smith.ai exists to help businesses focus on what they do best. We help them get new customers, keep their existing customers happy, and provide peace of mind. To accomplish this, we deliver world-class customer engagement experiences across voice and chat by blending humans and AI. Today, I am thrilled to announce Smith.ai’s next chapter, powered by generative AI.

There’s been a lot of taking sides and fiery debate about AI and its role in marketing (and the world as a whole) in light of the popularity of tools like ChatGPT. What people aren’t saying is that there’s a balance to be found, as with anything. While there are always some efforts that will require the dedicated attention of a human, there are also plenty that could benefit from automation or AI.

Today, AI is becoming a part of everyday life in several ways. It has been around for decades in various forms and has been honed and improved with new technology over the years to deliver increasingly better performance. That has led to the development of tools like ChatGPT, a new AI chatbot from OpenAI that is getting a lot of attention and creating a whole new discussion about chatbots and just what they can do for business.

In the world of AI, new developments are on the rise. That includes one of the newest and most well-known advancements — ChatGPT. This AI chatbot is a powerful tool from OpenAI that allows you to input questions and get conversational answers back

Everyday objects that use AI software include smartphones, thermostats, refrigerators, and much more.

As you can see, AI in digital marketing can not only help you with creating personalized chatbots and personalized content, but it can also help you in a range of other marketing initiatives. Think of predictive bidding, dynamic creative optimization, and product recommendations. And this is also because of the number of advantages that AI offers. It helps increase conversion rates, assists in personalized advertising, and facilitates better customer satisfaction.

One reason to hesitate in using chatbots is the fear that a customer will know it's a bot and therefore ignore any interaction. This article explores whether customers can really tell and if it matters.