Blog: Advice

Today, Spanish is the second most common language spoken in homes around the U.S., which ranks the U.S. third in the world for Spanish-speaking populations. If you don’t see the need for bilingual customer service, you haven’t been paying attention. Receptionists are the face of your business. They’re the first ones people interact with, typically, and they need to be able to deliver the level of service that you want to represent your brand.

There’s definitely something to be said for bilingual customer service, no matter what region you’re in or who you think your primary demographic is. After all, the Internet has opened your business to the global landscape, and the more clients and customers you can serve, the better. Although there are several different languages you can choose from, here in the U.S., offering bilingual services for English and Spanish is usually a good choice.

Bilingual service is becoming much more essential in the modern world of customer service. We already covered a series on live website chat and why every business needs it, so now we want to show you just what chat can do. Today, there are automated software tools that offer close to 100% accuracy for virtual translation, allowing agents and customers alike to engage in their preferred language and get the best resolution to their needs.

If you’re using marketing via call, text, chat, and lead form submissions, you need to be able to track and manage all the data from those campaigns. Thanks to tools like CallTrackingMetrics, you can keep tabs on everything that you’ve got going on and make sure that all your campaigns are “up to snuff”, or course-correct immediately if they’re not.

Learn more on how social media campaigns can help your E-Commerce brand succeed in this guest post.

Salesforce AppExchange is a great resource for sales teams of all sizes and from all types of industries. Of course, Salesforce itself has built quite a reputation for providing companies with resources and solutions in the realm of SaaS (Software-as-a-Service), and their app marketplace is just the latest extension of this. You no longer have to go hunting for compatible apps, and thanks to Salesforce’s own organizational efforts, you can even browse for apps by function, purpose, or department, including apps for sales teams.

If you’re looking to make the most of your marketing, keeping up with trends is a great place to start. In this article, we focus on the Small and Medium Business Trends Report from Salesforce, a leader in SaaS tools and solutions for businesses of all sizes and types. They’ve got a lot of good insight in this report about the state of business for both small and midsize operations, as well as what the future holds. This can help you plan your strategy for marketing, growth, and more.

If you’re looking to deliver the best customer service experience, offering bilingual support might be something to consider. After all, there is a growing Hispanic population in the U.S., and when you combine that with the fact that the Internet has turned every brand into a global business, it never hurts to have extra support. So, how do you professionally and politely determine peoples’ preferred languages when they call your business?

While implementing a proper digital marketing strategy is critical, tracking that strategy and your various campaigns is even more integral to your success. Fortunately, there are a lot of different tracking tools and software options today, including WhatConverts. In this guide, we’ll talk about the value of tracking performance, what tools are available, and more.

As the demand for self-service options continues to increase, law firms and other professional organizations are working hard to keep up. Today, one of the most valuable assets you have in this regard is your FAQ page—if you don’t have one on your website yet, it’s time to get one. If you do have one, perhaps it’s time to give it another look and make sure that it’s up to snuff.