Blog: advice

It often feels like data breaches are happening to businesses every minute: In 2019 alone, Capital One, Facebook, First American Financial, and many more were breached. In this post, Justin Akimoff from LawPay explains why it’s necessary for law firms to make concerted efforts in protecting their customers from hacks and leaks.

James Ruane, founder and CEO of FirmFlex, the social media marketing company for lawyers, talks about the mistakes lawyers are making in their social media strategies, and how to change your social approach to bring in more business.

Lawyers, don't take on all your admin work yourself. Alison Pacuska explains how you can strategically outsource admin support and paralegal services to reduce stress and even increase your practice's revenue!

On a recent episode of the Lawyerist Podcast, Sam Glover and Maddy Martin discuss Smith.ai as an effective screening and scheduling solution for small firm lawyers whose potential clients value responsiveness by phone and online.

If you have an affiliate marketing page that uses links from Amazon or other sites, you can significantly increase conversions, web visitor happiness, and scaleability with a Smith.ai chatbot on your website.

Matt Burke from ZillaMetrics explains how to integrate with Google Tag Manager, so you can track lead conversions from Live Chat in Google Analytics and Google Ads.

The world is changing. Stephanie Everett, President of Lawyerist gives some actionable tips for your law firm to come out on top in the new climate.

Amazon affiliate marketing sites can provide a huge source of ongoing revenue. And when you add Smith.ai Web Chat to your most popular pages, you can drive more conversions, improve your SEO, and reduce the need for obnoxious ad placements and popups.

Client screening revolves around a simple concept: don’t work with someone who does not fit your business. Jon Tobin, founder of Counsel for Creators LLP, explains how to determine your ideal clients, why and how to screen your potential clients, and what to do if your new lead doesn't fit your criteria.

Freelance lawyers can assist on any work you might otherwise delegate to a paralegal or a traditional associate. Talitha Gray Kozlowski and Kristin Tyler, co-founders of LAWCLERK, explain how to use freelancers to generate revenue, reduce overhead, and gain a competitive advantage.

Whether you’ve experienced years of success and have reached retirement age or you’re looking to sell your company for a profit, many entrepreneurs and business owners are presented with the unique opportunity to sell their small business. Business consultant Marla DiCarlo explains how to proactively work to ensure that you’ve prepared your business for new ownership, to maximize profits and set your business up for continued success.

This webinar with guest speaker, Randy Gould who is the director, Business Development at GMS Live Expert and Maddy Martin, head of growth and education for Smith.ai, is the perfect resource for learning how to gain more leads and more time for clients with outsourced partners.

Are you a smaller firm looking to reduce overhead costs without sacrificing profit margins? In this webinar video, Maddy Martin of Smith.ai and Maya Bielinski of ROSS Intelligence explain how to use affordable technologies to better your small law practice.

Attorneys working in solo and small law practices have arguably the greatest need for more efficient and accurate legal research tools because they have the fewest resources (namely time, energy, and money). Maya Bielinski, a Toronto lawyer and legal subject matter expert at ROSS Intelligence, explains how artificial intelligence (AI) and natural language processing (NLP) make the process of conducting legal research easier, cheaper, and far more reliable.

You can get referrals, but to turn them into quality leads, follow these three steps for making your law firm's online presence shine.

MLC Live host (and Smith.ai client!) Kimberly Bennett chats with Smith.ai's Maddy Martin about ways solo and small law firm owners can use their time effectively to grow their businesses.

In this webinar replay, tune in to Smith.ai's Maddy Martin and LeanLaw's Jonathon Fishman as they explain how to implement and run a lean law practice by outsourcing your receptionists, intake, scheduling, bookkeeping, and accounting.

Suzanne Headon, chief marketing officer of legal-risk management software Kinnami, shares what small-firm lawyers who use automation and collaboration platforms should do right now to reduce data breach risks and protect their client's information.

As a small business owner, your phone system sets the tone for callers. Avoid common pitfalls when setting up your IVR and make the clients who call your business happy to work with you!

5 useful ways to use document automation from Dorna Moini, CEO and founder of Documate.org. Reduce repetitive tasks, monetize automated processes, and create marketing opportunities.