Blog: Advice

A large part of your optimization strategy will rely on local SEO. Today, more people than ever are using their phones to search for local businesses while they’re out and about. That means that if you want to get found, you’ve got to put in the work. A proper local SEO strategy will ensure that you can get higher rankings and better leads without having to pay for all of your advertising and marketing efforts.

Although a lot has changed in the way real estate transactions occur since the pandemic, the fact of the matter is that realtors and real estate businesses are still local. Thus, the development of a local SEO strategy as part of the larger optimization efforts will not just be helpful, but necessary, to your future success. Along with paid advertising and search campaigns, you can do a lot to boost your local organic rankings on SERPs (search engine results pages) and get more attention when people are looking for professional real estate firms.

Wondering how to get a business number added to your cell phone? Smith.ai has seven steps to build business credibility and get a healthier work-life balance.

When you’re in the business of caring for people’s pets, it might be more challenging for you to figure out how to market that business effectively. Fortunately, you don’t have to be (or hire) a marketing major to understand the ins and outs of local SEO and other optimization efforts. Optimization is a process that, in this case, refers to using your online presence (and creating said presence) as a means to ensure that when people search for vet clinics in your area online, yours comes up in the results.

For property managers and landlords, local SEO is a must. Investing in this optimization will immediately help improve your visibility and increase your revenue when you do it correctly. You’ll be happy to know that even though search engine algorithms and best practices are updated regularly, the same basic tenets apply to local optimization that always have.

Website credibility matters, and it’s important to understand why. Find out the ten tools to use to check your website’s credibility.

Typically, rehab facilities tend to have more of an issue making space than finding clients. However, that’s changed in today’s world. Between the opioid crisis and the growing concern for resources, it seems like rehab centers can be found on just about every corner or local neighborhood. That’s good for those who need rehab assistance. For rehabs themselves, however, it presents somewhat of a challenge when it comes to marketing and creating a sense of authority.

Local SEO for wedding planners is a critical part of marketing and outreach. It’s part of the greater optimization strategy that embraces using keywords and building your online reputation to create a sense of authority for your brand. This will ensure that your business is more likely to be returned in results on the SERP (search engine results page) and that local couples can easily find you when they need a quality wedding planner.

Check out this guide to understanding what lead scoring is and why you should be doing it, with successful examples to help you create your own lead scoring strategy.

Just because you’re a marketing agency doesn’t mean that you automatically have the lock on local SEO or any optimization efforts for that matter. There’s a lot to learn, after all, and trying to keep up with the constant changes and algorithm shifts can be a full-time job in and of itself. Fortunately, there is plenty you can do to boost your local SEO efforts.