Blog: advice

Building an email list can be a challenging yet necessary step for any business owner hoping to get their name out there. If you're wondering about how to develop a solid email list and drive more conversions, Sam O'Brien from RingCentral offers his professional advice for growing your email list through marketing.

Are you interested in starting your own freelance business, but are unsure of how to guarantee your success? Eve Epstein, CEO and Co-Founder of SoleVenture, can give you insider advice on what steps you should take to become a successful freelance business owner.

Marketing is all about influencing the way people think so why not leverage psychology to better your business? John Allen, Global SEO of RingCentral, invites you to tap into the wonders of the human brain to help your business create organic leads, increase your conversions, and generate more sales simply through understanding the way your customers think.

Gaining visibility in the Local 3-Pack is an invaluable way to ensure your business is front and center on the search result page and catching the eyes of potential customers. But how do you get your business in the Local 3-Pack? And how do you covert and monetize the leads that come from the Local 3-Pack? Nalini Prasad shares her tips for getting your business front page visibility and keeping the profitable leads you'll gain.

Want to grow your law firm's referrals, but don't know where to start? Tyler Roberts, co-founder of NOMOS Marketing, shares his tips for amplifying your law firm's referrals using brand building and marketing strategies.

Should your business include text messaging as an option for clients? Kenneth Burke, Director of Marketing for Text Request, shares his thoughts on why companies should consider integrating texting if they're interested in generating more leads, closing more sales, and reducing their overall operational costs.

Curious about how to best use Google platforms to track your business's search visibility? Zack Duncan, President of Root and Branch Group, provides his advice on how to use Google My Business, Google Analytics, and Google Tag Manager to record and manage your leads from monthly calls and form fills.

Tom Lambotte of GlobalMac IT recaps his webinar with Brett Burney of Burney Consultants and Apps in Law and Ben Stevens of The Stevens Firm. He discusses the issues and opportunities for Mac-based law firms.

Setting up a new small business or law firm? Already running one and starting to see it soar? Jordan Ostroff of LegalEase Marketing has five documents you need to ensure your business is protected from uncertainty.

Corvum.io cofounder and CTO Graham Nelson-Zutter gives us the low-down on VoIP issues, and how to address them. If you're not 100% sure your business' phone lines are running in tip-top shape (many aren't), this is one of those articles you'll want to carve time out to read.

During a recent webinar on COVID-19 between Profit with Law, GNGF, and Smith.ai, many software and services were mentioned as critical resources for lawyers who suddenly find themselves running their firms remotely. From time tracking tools to case management systems, email providers to calendaring solutions, this is our list of the heavy hitters in each major category. We've seen them all, and tried many ourselves, so our hope is to spare you the extra time that extensive research requires.

Giving a gift to a client can be a cliche or a strong customer service decision. Plus it's a great way to connect as a human with your clients. How you execute it determines the effectiveness of the gift.

Business consultant Marla DiCarlo gives 8 tips on using technology to facilitate the selling process, from valuation and finding prospective buyers to pitching and dealing with legalese.

It often feels like data breaches are happening to businesses every minute: In 2019 alone, Capital One, Facebook, First American Financial, and many more were breached. In this post, Justin Akimoff from LawPay explains why it’s necessary for law firms to make concerted efforts in protecting their customers from hacks and leaks.

Jay Ruane, founder and CEO of FirmFlex, the social media marketing company for lawyers, talks about the mistakes lawyers are making in their social media strategies, and how to change your social approach to bring in more business.

Does your law firm struggle to answer client calls and emails? Does your law firm suffer from a low conversion rate? Has your law firm's growth screeched to a halt? If so, you're not alone. Law firms just like yours are having trouble capturing and converting leads into clients. We've compiled data from the 2019 Clio Legal Trends Report to help you understand what your law firm may be doing wrong and learn how to improve your lead-to-client conversion rate. Consistent growth is just an infographic away!

Lawyers, don't take on all your admin work yourself. Alison Pacuska explains how you can strategically outsource admin support and paralegal services to reduce stress and even increase your practice's revenue!

On a recent episode of the Lawyerist Podcast, Sam Glover and Maddy Martin discuss Smith.ai as an effective screening and scheduling solution for small firm lawyers whose potential clients value responsiveness by phone and online.

If you have an affiliate marketing page that uses links from Amazon or other sites, you can significantly increase conversions, web visitor happiness, and scaleability with a Smith.ai chatbot on your website.

Matt Burke from ZillaMetrics explains how to integrate with Google Tag Manager, so you can track lead conversions from Live Chat in Google Analytics and Google Ads.