Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

10 Steps to Create a Successful Outreach Strategy

July 26, 2022
10 Steps to Create a Successful Outreach Strategy
Use this beginner’s guide to create the ultimate outreach strategy that will help you connect with your prospects, keep them engaged, and skyrocket your sales.
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How To Qualify a Lead in 6 Simple Steps

July 26, 2022
How To Qualify a Lead in 6 Simple Steps
Knowing how to qualify a lead does not need to be complicated; we have a full guide that will help walk you through the process to secure your leads painlessly.
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How to End a Phone Call + 6 Examples for All Businesses

July 22, 2022
How to End a Phone Call + 6 Examples for All Businesses
Don’t know how to end a phone call? It doesn’t have to be awkward. Check out these tips for ending calls politely in both a professional or personal setting.
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How to Leave a Voicemail in 4 Simple Steps

July 22, 2022
How to Leave a Voicemail in 4 Simple Steps
Wondering the best way to leave a professional voicemail? We have a step-by-step guide on how to leave a voicemail, including tips and tricks to make it effective.
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55 Outbound Call Statistics to Step Up Your Outreach

July 22, 2022
55 Outbound Call Statistics to Step Up Your Outreach
Check out our thought-provoking outbound call statistics that can help you and your business develop a successful outreach strategy to increase sales.
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Is Cold Calling Dead? Tips and Alternatives For Success

July 21, 2022
Is Cold Calling Dead? Tips and Alternatives For Success
Is cold calling dead? Check out this guide that goes over why cold calling isn’t dead, best practices for cold calling success, and cold calling alternatives.
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10 Outbound Sales Call Script Samples For Every Situation (+Templates)

July 21, 2022
10 Outbound Sales Call Script Samples For Every Situation (+Templates)
Check out these 10 outbound sales call script samples fit for every situation to help you achieve your outbound call objectives.
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How to Start and Run a Business From Home in 6 Steps

June 29, 2022
How to Start and Run a Business From Home in 6 Steps
If you're getting serious about running a business from home, this article will help you through the steps to get started and keep it profitable.
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Virtual Business: Definition and How It Works

June 28, 2022
Virtual Business: Definition and How It Works
Learn about the basics of running a virtual business, the benefits and drawbacks, and some examples of industries that are well-suited to turning fully virtual.
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Prospect List Templates: Everything You Need to Know [+ Free Download]

June 28, 2022
Prospect List Templates: Everything You Need to Know [+ Free Download]
Smith.ai outlines what should be included in a prospect list and provides a free prospect list template so you can start outbound marketing with confidence.
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