Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Voice Interface Localization For Multilingual Call Systems

November 26, 2025

Learn how voice interface localization works, why multilingual phone systems capture more revenue, and a step-by-step implementation for a small business.

AI-Powered Call Escalation Guide for Businesses

November 26, 2025

Learn how AI-powered call escalation improves customer service, speeds complex resolutions, and enables seamless handoffs for scalable businesses.

Voice Interface Design for Call Systems: Implementation Guide‍

November 16, 2025

Learn how voice interface design enables natural caller conversations, reduces handling time, and scales support capacity through conversational AI systems

Customer Journey Mapping for Calls: Step-by-Step Guide

November 16, 2025

Learn how customer journey mapping for calls reveals conversion pathways, identifies friction points, and optimises routing decisions.

Call Response Frameworks: A Complete Guide to Scalable Call Handling

November 16, 2025

Learn how call response frameworks standardize call handling, improve team efficiency, and scale operations — an implementation guide with best practices.