Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

How To Write a Sales Voicemail Script + 10 Examples and Tips

May 11, 2023
How To Write a Sales Voicemail Script + 10 Examples and Tips
Explore the art of writing a sales voicemail script that grabs your prospect's attention and persuades them to take action, along with 10 examples and best practices.
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How To Calculate Customer Retention Rate + 9 Ways To Improve It

May 11, 2023
How To Calculate Customer Retention Rate + 9 Ways To Improve It
Customer retention rate is the percentage of customers a business is able to retain over a certain period of time. Learn how to calculate and improve your rate.
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Inbound vs. Outbound Sales: What’s the Difference?

May 11, 2023
Inbound vs. Outbound Sales: What’s the Difference?
When setting up your sales strategy, weigh inbound vs. outbound sales. In inbound sales, leads come to you, while in outbound sales, you reach out to potential leads.
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17 Customer Engagement Strategies To Enhance the Customer Experience

May 11, 2023
17 Customer Engagement Strategies To Enhance the Customer Experience
Explore what a customer engagement strategy is, why it’s important, and 17 customer engagement strategies to use for your business.
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18 Best Apps for Tracking Sales To Improve Performance and Success

May 2, 2023
18 Best Apps for Tracking Sales To Improve Performance and Success
These 18 best apps for tracking sales offer a range of features to help you manage your sales pipeline, track your progress, and improve your sales performance.
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50 Lead Generation Tools to Boost Your Sales Funnel

April 13, 2023
50 Lead Generation Tools to Boost Your Sales Funnel
Check out the best lead generation tools for every channel so you can find and capture more sales leads this year.
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Digital Marketing Funnel: Lead Nurturing for ROI

April 13, 2023
Digital Marketing Funnel: Lead Nurturing for ROI
Implement Smith.ai’s five steps for optimizing each stage of your business’s digital marketing funnel to bring in targeted leads and nurture them throughout their journey.
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What Are Warm Leads? 10 Ways To Keep Them From Going Cold

April 11, 2023
What Are Warm Leads? 10 Ways To Keep Them From Going Cold
Warm leads are prospects who have shown interest in your business. Learn how to convert them into paying customers with our comprehensive guide.
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Sales Burnout: Preventing and Recovering From the Burnout Outbreak

April 7, 2023
Sales Burnout: Preventing and Recovering From the Burnout Outbreak
Sales burnout is a state of mental, emotional, and physical distress caused by workplace stress. Our 10 tips can help you avoid workplace burnout.
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44 Call Center Statistics and Metrics You Should Know

April 4, 2023
44 Call Center Statistics and Metrics You Should Know
Check out these 44 call center statistics, metrics, and trends that will help you provide the best customer experience to achieve higher customer satisfaction.
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