July 12, 2019

VIDEO: Smith.ai & Lawmatics Webinar: Growth Tactics for the Modern Law Firm

This webinar video with co-founder and CEO of Lawmatics, Matt Spiegel, Esq., and Maddy Martin, head of growth and education for Smith.ai, is the perfect resource for the modern law firm. Matt and Maddy discuss how lawyers can significantly move the needle on lead conversion by automating and outsourcing the right processes.

If you missed the live webinar or were there and want another peek, don't worry. We recorded it!

Watch Matt & Maddy's webinar on YouTube

You can access webinar slides here

If you have any questions for Maddy or Matt, please contact them:

Webinar recap:

Why should modern law firms improve their lead conversion via automation and outsourcing?

According to the 2018 Clio Legal Trends Report, attorneys spend 1.9 hours on billable work per day. Two of the remaining hours are spent on business development; this means the average small firm attorney spends 25% of their 8 hour day on getting new clients.

What are attorneys aiming for?

Well, more time. But specifically, more time to spend on billable work, affordable technology you can use to create this time, and the right amount of control.

More clients, which is where marketing and intake come in.

Part 1: Managing response times to clients and potential clients

In part 1 of the webinar, Maddy and Matt discuss how effective response management gets you PAID!!

  • Mobility: Call/text from any device
  • Menus and routing
  • Time of day, holiday, vacation and schedule adjustments
  • Blasts and sequences
  • After-hours voicemail
  • Office directory
  • Contacts
  • Black spam & unsolicited sales calls
  • VIP (direct-transfer) and blocked-caller lists

Maddy explains not only why you need to spend time and energy on all of these marketing tactics, but how to get started with simple projects and low-hanging fruit.

Part 2: Identifying new-client criteria and standardize qualification process

In part 2 of the webinar, Maddy and Matt discuss how to take the leads you will have generated from your marketing tactics and turn them into clients.

They cover:

  • Identifying your ideal client
  • Review and Revising your basic qualification questions
  • Effective response management
  • Improving the client experience
  • Outsourcing to live receptionists
  • Tips for basic intake forms
  • Monetizing “bad” leads
  • Lead nurturing and follow-up
  • Measuring performance

Maddy and Matt go through the details of setting up a great process to make the most of a law firm’s marketing efforts that will minimize distractions and maximize billable time.

Real-world example: Conor’s workflow. Read his article on law firm automations on Smith.ai and listen to his interview on the Inbound Success podcast.

What you need is a process, a budget, and a time frame. How are you going to set yourself up for success? Make sure you prioritize your goals and set time frames accordingly. Do not use something you cannot trust.

About Maddy Martin

Maddy Martin is the head of growth and education for Smith.ai. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, content marketing, social media, co marketing, and event marketing. Maddy can be reached at maddy@smith.ai.

About Matt Spiegel, Esq.

Matt Spiegel is the co-founder and CEO of Lawmatics, which integrates with Smith.ai. He is also the founder and former CEO of MyCase. Before that, Matt practiced 6 years of criminal law. Matt can be reached at matt@lawmatics.com.

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