How to Use Open AI & ChatGPT for Business

Beyond all the hype and hubbub surrounding ChatGPT, this is a powerful tool that may actually have a lot of real, effective uses in the business world. AI has been changing the business landscape for a while now, offering a selection of tools to enhance automation, improve communication, and streamline operations like never before. Staying ahead of the competition means learning how to put this cutting-edge technology to use. 

Open AI and ChatGPT can be used for everything from lead generation and email drafting to marketing assistance and so many other tasks. 

What is ChatGPT?

For those who are less familiar, let’s take a minute and go over exactly what ChatGPT is and how it works. This generative AI chatbot is built on a machine-learning platform that allows it to generate answers based on user input. The more data it has access to, the more accurate answers it can provide. 

OpenAI recently released GPT-4, the successor of GPT-3, which is the machine learning model on which ChatGPT was built. These two chatbots can generate responses in a variety of styles, on various topics, and do so much more. The latest research shows GPT-4 passing exams like the LSAT and bar exam, too. 

Of course, as with all technology, there’s still a need for the human element. ChatGPT is nowhere near perfect—even OpenAI will tell you that. The best way to utilize this tool is to figure out how it can support your people and their efforts in business. 

To that end, let’s take a look at some of the most popular uses of ChatGPT and OpenAI for business. 

Customer support 

Customer service and support is a great place to use AI and automation. People love self-service tools and resources. Plus, you can get a lot more done with a generative AI chatbot than some of the static chatbots available today. 

You can use ChatGPT as your AI chatbot to deliver multilingual support and personalized assistance. This tool is good at generating more tailored responses the more it is pressed, making it a more desirable option for some businesses than other chatbot tools. 

You should always include the option to transition to a live agent or to contact customer service another way (email, phone, etc.). Don’t leave your customers with only a chatbot but make it available as a starting point. 

Summaries and outlines 

ChatGPT is rather effective at creating summaries, but there is a token limit in the tool so you may have to break up input to generate a full one. It’s also a great tool for generating outlines based on a subject. You can even generate a starting point and then further refine the AI as you go, creating a much more focused outline than you could generate on your own. 

As always, make sure that you review the content that you get from ChatGPT. Don’t ever publish content without reviewing and editing it, and make sure that you refine the content you’re given so that it’s tailored to your needs. However, if you do it carefully, it can be a useful tool here. 

Keyword research and brainstorming

ChatGPT is great at taking input and creating unique, usable output. Therefore, it’s a great tool for keyword research, idea mapping, brainstorming, and topic generation. You aren’t going to use this tool to create your entire article or collection of content, but you can get a lot out of it for the early stages of planning and preparation. 

This tool has a vast amount of data that it uses to generate these insights, which means it can get a lot of keywords that can help you boost your rankings. In many cases, the limitations are on our end and ChatGPT can take them away to provide insights and inspiration that we might never have discovered on our own. 

Tips for success 

If you’re going to use ChatGPT for your small business, you need to make sure that you’re smart about it. Here are some tips and pitfalls to avoid. 

• Fact-check everything. You can’t trust AI as a final draft. It is never 100% foolproof, so make sure that you always check the information you get from ChatGPT and other AI tools. 

• Proofread and revise content. ChatGPT can sometimes match different tones, but it may not hit the mark with style or there may be other errors. Never take what you get from ChatGPT and publish it without review. 

• Use AI as a starting point. You shouldn’t be using tools like ChatGPT to generate all of your content. In fact, many search engines can tell when chatbots write content and will penalize you if yours is all AI-generated. Instead, use this tool and others as a starting point for your writing. 

• Never input sensitive information or private user data. ChatGPT is a third-party platform and while OpenAI says that they have solid data privacy in place, you still can’t trust everything. Using sensitive data could also breach privacy regulations and cause other issues. 

With these tips, you should be able to find plenty of ways to put ChatGPT to use. Just remember that it’s not a tool that you should become dependent on. It’s still a tool, after all, and no machine can replace the dedicated expertise of a human being when it comes to running your small business. 

Other ways to improve your business operations

If you’re looking for streamlining and efficiency, you can also consider outsourcing. Like AI, it frees up your time and helps you automate tasks. However, outsourcing is done with the use of human experts. At Smith.ai, our virtual receptionists can provide you with support for chat, along with a 24/7 answering service so that you never miss a lead. Plus, we can handle lead intake and appointment scheduling while you focus on taking care of business. 

To learn more, schedule a consultation or reach out to hello@smith.ai. 

‍