Wedding planning is a unique business and it’s got a lot of creative “wiggle room”, if you will. Therefore, a lot of people who are looking for someone to assist with planning their wedding struggle to figure out where to start or how to find resources. Planning a wedding takes a lot of work and there are several moving parts involved—having a planner on your side can make all the difference in the success of your big day, right?
Well, that’s not only your selling point here. That’s the goal to prove to your audience and by delivering an effective FAQ page, you can get a good start. Your FAQ page does two big things for your wedding planning business:
When you do it correctly, you will notice an increase in traffic and may also see more qualified leads coming through. By giving people the tools to help themselves, you’re freeing up more of your time while also proving your reputation as someone who cares about helping people get the answers that they need.
Self-service portals are in high demand. Today, as many as 82% of all consumers expect you to have some type of self-service available to them online. That number is only going to increase. One of the best ways that you can help people serve themselves is to offer an FAQ page that answers all their pressing questions and saves them the trouble of reaching out to you until they’re ready to get to work.
Before we dig into the 10 questions that you should start with, let’s talk a little more about setting up your FAQ page(s) for success.
Start by coming up with a structure and navigation that works for your page. Consider how many questions and answers you want to cover, or at least what topics you want to cover. If there are too many for a single page, consider dividing the page into topics with links to let people scroll to the section that they want.
If you have so much content that it won’t all fit on one page, consider setting up multiple FAQ pages, starting with a general page that branches out into pages for things like:
It’s all about keeping it organized and giving people a chance to find the information that they need on their own before they have to reach out to you. It’s also going to help you showcase your expertise and build your own reputation by offering the information in the first place.
As much as people want answers, they also want to work with planners and organizations that are transparent and focused on helping them find the answers and support that they need, no matter what those might be. That’s half the battle—being the resource people want. When you have the structure in place and start with a good foundation, the rest will be easier.
Now, let’s look at the 10 FAQs you need to get your wedding planning website started on the path to self-service and more.
This is the big question that everyone wants to know. After all, planners have their own ways of charging for services. Some have packages and event rates, while others charge hourly or by the service, and so forth. It’s less about how you charge and more about the fact that you’re willing to disclose that to people to help them get the information that they need. Make sure that you’re clear about all the options that you offer. Link to your services or pricing pages, too, to give people even more insight and answers if they want them.
In wedding and event planning, deposits are a big part of the process. Venues, caterers, and other event professionals have their own deposits and requirements for their rates. People will want to know which deposits they can get back, as well as under what circumstances they can get a deposit refunded. Every single venue and caterer will be different, and even your own planning deposits may vary. It doesn’t matter—what matters is explaining it all to people so that they know what they are getting into.
Bonus: If you can do anything to offer more flexibility with deposits, do it and make it known here because that could be a great selling point for your services.
Some events have hiccups. Others have catastrophes. Almost always, there is at least one wedding on your planning calendar that ends up needing to be rescheduled for one reason or another. This is your chance to tell people all about how you can help them with that, and what your policies are. Link to your cancellation page or policy page so that you can give people further details but keep the answer here informative and brief.
Explain under which circumstances dates can be changed or if there will be additional deposits or fees, and so forth. Provide as much information and reassurance as you can that you’ll help people, no matter what happens with their wedding.
Some people aren’t familiar with wedding planning and might not know what to expect. Others may just be aware that all planners have their own services and solutions. Use this question to explain what’s generally included in wedding planning, and then go into a full explanation of what your planning business does specifically. You can even explain custom planning solutions, if you offer them, and invite people to contact you about getting an estimate or creating the custom plan for their wedding so that they can get moving along.
If there’s anything that you don’t provide that your clients need, you may want to list that here, too. Make sure that you’re clear about this so that people don’t think you can handle it all only to find out later that they have to look for other solutions.
Weddings generally take at least 9-12 months to plan properly, but as you know, that will depend on the event itself. Some weddings can be planned in weeks. Others may take years to pull off perfectly. Therefore, you’ll want to answer this question for your audience carefully. Let them know that you need sufficient time to plan and explain what the time accounts for. This is where you can explain the importance of booking a venue well in advance and planning ahead to make sure that there are fewer compromises along the way.
As a wedding planner, it’s likely that you have a lot of professional connections. You’ll want to offer as many of those as you can. Not only does it help you provide a more comprehensive planning experience, but it helps your peers get the business they need, too. Reciprocity is big in this industry, and it can go a long way. Connect your audience to all of the resources that you provide, including DJs, caterers, photographers, venues, and anyone else who they may need for their big day. That way, you can assure them that they have less work to do and fewer decisions to make on their own.
People want to know that their wedding day is going to be perfect. Therefore, they’re not going to hire a planner that just got started. Showcase your experience and expertise here. Tell people how long you’ve been doing event planning and wedding planning and explain what kind of events you’ve handled in the past. It’s not just about how many weddings you’ve planned or how many years you’ve been at it—you should also explain the types of events you’ve covered and the vastness of your experience so that people get a full picture of what you can do for their wedding day.
People often ask this question because they want reassurance and understanding. Knowing what they are getting into often gives people the chance to feel better about choosing to hire a planner in the first place. Use this Q&A to walk people through the process of how you plan a wedding, including all the steps along the way. Allow for contingencies and reassure them that this is just an example of the process and that their experience can be whatever they need. If you are transparent and ease people’s worries, they will be more willing to choose your services and feel more confident about what you have to offer. It also gives you a chance to showcase your expertise and build your reputation as an expert in the industry.
Here’s the million-dollar question that everyone asks. We put this here because it’s your chance to sell your services and give people plenty of reasons as to why they need to work with you. A lot of people assume they can plan their own wedding, but as you know that’s a lot of stress and work. A wedding is a big moment in people’s lives. Even if they can do it themselves, they shouldn’t have to. Planners can take the stress out of the day and let people get back to enjoying the experience as they should.
Use this question to help people understand the benefits of hiring a wedding planner and to reassure them that they deserve someone to take the reins so they can enjoy their special day.
This is a big one for couples who are trying to make their day as smooth as possible. They are aware that you probably don’t do the actual work of setting up the event yourself but need to know who will. If you have connections or if you have a team of people that will help with the physical set up after the planning is complete, be sure to offer that to people. If this is an extra service, tell them that here. If you just don’t offer it and they’ll have to find someone to do the setup and tear down for them elsewhere, again, let them know.
There’s nothing wrong with not having setup and teardown assistance for the average wedding planner, but you should help your couples find it to make their experience easier.
Wedding planning is a busy career. You’re constantly going, making calls, checking dates, having meetings, and trying to find the exact perfect fit for your spouses-to-be. It’s a lot to handle and anyone who’s seen a rom-com knows that wedding planners are notorious for having 200 things to do before the big day. Fortunately, you can take a few of those things off your list when you partner with the virtual receptionists at Smith.ai.
While you’re planning the big event, we can field calls and live chats, along with helping your clients with scheduling, intake, and so much more. Depending on how you do it, we can even assist with payment collection for your deposits and event planning fees, and the list goes on. Plus, we’ll even help you build a strategy to manage it all.
To learn more, schedule your consultation to discuss how our 24/7 virtual receptionists can help you streamline communications and get the busy work off your desk so that you can give your clients the attention they deserve. You’ll also find us at email@example.com or (650) 727-6484.