An FAQ page is an integral part of the modern website. Customers use it to find answers, leads use it to get to know your brand, and random visitors use it for educational or other purposes—it can do a lot more than you think. Of course, there’s more to it than just having the page available. You’ve got to make sure that you’ve got the right questions and answers for your audiences, no matter who you’re trying to reach.
There’s no single formula for success here, but the goal is to choose topics and questions that are common among your audience. Industry-specific topics are going to help people get answers, so it will be important to include some of those. Of course, you’ll also want to use this space to talk about your own expertise and the solutions that your company provides.
Ultimately, it’s like a cheat sheet for your website—people want quick, easy answers and your FAQ page is the way to deliver. You can even use it to interlink to other areas of your website and provide people with additional information to supplement the answer in the FAQs. There is so much that you can do with this resource, but the fact is that you need to do it right and do it right now.
Those aren’t small numbers—and that’s why this matters so much. If you want to give people access to instant answers and boost your reputation, you have to do it right. You can’t just toss up a basic page of questions and answers and call it a day. It’s time to strategize and get creative to ensure that you deliver the self-service portal that your clients demand. Part of this comes in asking the right questions, but part of it is also the way you go about offering the information (AKA the page structure).
We’ve taken the time to dig up the 10 most valuable FAQs that your flooring business can add to help your audience. Before we get into those, though, let’s talk a little more about setting up your FAQ page for success.
There’s more to this resource than just posting some Q&A for your audience. You really do need to take the time to come up with a strategy and get everything organized so that your audience can have the best resource possible. For starters, you’ll want to think about the structure of the page and how it flows:
If you have too many questions and answers, you might want to separate the page into topics or consider posting an FAQ database of multiple pages that are divided by topic. It’s going to be a matter of strategy and planning to see what works best for your flooring business, but if you take the time to do it right, you’ll see the reward.
One way that you can gain some insight is to research the best FAQ pages out there. See how other people are doing it. You can even check out your competition and see what they’re doing. Take notes not just on what’s done right but look at what doesn’t work for their pages so that you know what to avoid on your own. It’s not difficult to set up an effective FAQ page. It just takes time and planning.
You should feel free to make changes as you go if you notice things aren’t working and ask your audience for improvement tips or if there are any questions they would like to see answered. That can go a long way in improving your page and bolstering your reputation.
Of course, it also helps if you know what to ask. Let’s take a look at 10 questions that your flooring FAQ page needs to offer to help you get started.
This is an obvious one. People need to know what you have to offer, and they don’t necessarily want to go browsing through your products just to find out. If you provide a simple answer and list of the types of flooring you offer, you’ll give them the information that they need in a simple format. It also gives you a chance to link to your service pages so that they can get more information if they’re interested. Offering people instant answers with the option for more detailed information is the best way to set up an FAQ because it gives people the best of everything.
Here’s your chance to brag about what you’ve done in the past. List your expertise in the industry, including how long you’ve been in business, what kind of training and certifications you have, if any, and whether there are other endorsements or special offerings that set your flooring company apart. Be transparent here. Reference past jobs to help explain what you’ve done and feel free to link to a gallery of work you’ve done if you have it to offer.
This could also be a great place to link to your testimonials because it helps you show that your experience is supported by the people that you’ve worked with, and that often means more than expertise alone.
This is another big question for the consumer—money. They want to know not only what they will pay, but how your services are charged. For example, most companies sell flooring and installation services by the square foot. If you offer room discounts, whole-house specials, or other deals, this is where you’ll want to pitch those. Make sure that you’re transparent about your pricing and rate structure so that people don’t feel like you’re hiding things from them, even if you can’t give exact prices. Explain that and invite them to contact you for more information or a custom quote.
Some companies sell floors, while others offer flooring installation along with the materials needed for the job. There’s no right or wrong here—just the knowledge that they are two different things. Explain that to your audience and advise as to which side of the coin you’re on. If you don’t offer installation, this is a good place to pitch any connections that you have in the installation field so that you can help your customers find the solutions that they need. It’s also a great way to create professional relationships where you can promote each other’s services to help both companies succeed.
This is important with flooring. People want to invest in something that will stand the test of time. They also want to work with products from companies that stand behind them. You need to use this space to explain any warranties and guarantees that come with the products and services that you offer, whether it’s just a warranty on flooring materials or if you offer installation guarantees, and so forth. Reassure people that you stand behind what you do and if the manufacturer has their own warranties, list that here, as well.
Pro tip: If you have a guarantee or warranty page on your website, this is a great place to link to it for people who want a more detailed explanation.
This is just one example of a question that people are going to ask not only looking for answers but looking to see if you know your stuff when it comes to flooring. People may also want to know which floors are best for bathrooms or kitchens, or whether you can help them with flooring for their garage, for example. It’s all about showcasing your expertise by giving people the information that they need.
This type of question is less about the actual answer and more about providing people with the information that they need to make the best decision for their home’s flooring.
Some flooring companies offer installation and maintenance contracts along with their materials. It’s not a requirement, of course, but if you do offer it, you’ll want to cover it here. Flooring maintenance plans that are offered by the company installing them often include things like damage protection and repairs from incidents that happen over the years. This isn’t something that you have to offer and not all companies will, but it’s something consumers look for and one more way to reassure them that you’re the best choice for their needs.
We know—there’s no such thing as a “typical” price to offer people for questions like this. However, you can use this to explain the average cost of replacing floors, discuss how much more affordable your products are than others, and more. Try to give people an idea of what they’ll spend by providing average project ranges, or list past projects that you’ve done to help them get an idea of what to expect.
And of course, offer them a free custom estimate and quote that includes all of the costs once they choose their new floors so that they have confidence in your business. Transparency is more important than actual pricing, in many cases.
If you’ve got a showroom for people, this is where you’ll want to pitch it. Invite them in to see what you can do. Give them the information about how to find you and where you’re located, and even invite them to call and make an appointment so that they get the dedicated service that they deserve. If you don’t have a showroom, this question allows you to highlight the fact that you save on overhead and can therefore offer cheaper flooring prices (if that’s really the case), and so forth.
Here, again, people want to know what to expect. Use this space to explain how your process works, from the moment that the flooring expert comes into contact with the customer until the installation is completed. Talk about selecting the floors, the timeline involved, different types of installation processes available, and more.
In the event that you are just selling the flooring, this is a good place to explain what flooring installation is typically like, and then reference back to the installation connections that you have (if any) so that you can help people get the answers and services that they need.
You’re in the business of flooring, not call center services. And while you do need to be there for your clients, you might not necessarily have the time to field every single call, chat, and message that comes in.
There’s nothing wrong with that—after all, that’s what business partners are for. While you’re building and branding your flooring business, let the dedicated virtual receptionists at Smith.ai handle all the admin tasks and communications that you need. Our 24/7 agents are available for live website chat, after-hours phone answering, scheduling and intake, and so much more.
We’ll handle it all for you and create a strategy to ensure that nothing gets overlooked, no matter how big or small your needs might be. That way, you can focus on your flooring business and building your online brand while we focus on the details.
To learn more, schedule a consultation to discuss what the 24/7 virtual receptionists at Smith.ai can do for your company, from live chat support to scheduling, phone answering, and even Facebook and SMS message answering. You’ll also find us at (650) 727-6484 or firstname.lastname@example.org.
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