Blog

In the world of consulting, it’s only natural that you would look to others who could provide the support and assistance that you need to improve your business, including with marketing. As more businesses are looking for ways to market themselves effectively, video is taking over as the leading preferred medium for several people. Starting with consumers, people love video content.

In the business of wealth and finance, social media might not be at the forefront of your mind when planning your marketing strategy. However, no matter what industry you’re in, the statistics say that you need to get on board with video marketing and social media in as many ways as you can. Fortunately, you don’t have to do it alone. There are people out there who can help you get a grip on a solid video marketing strategy or even just teach you a few things through their own marketing efforts.

Leading a team is a big and ongoing challenge for a manager. In this blog, Brett Knowles, CEO of Hirebook, wants to share with you his current belief structure about leadership.

Graphic design is a creative industry—if you’re not already using video marketing, you’re behind the eight ball. That's okay, though, because there’s still time to get back on track and back on top of your marketing efforts. Of course, the bar is set a little higher here because you’re already in the business of design. If you don’t put out impressive videos, you’re not going to get very far.

The employment industry is in a unique place right now. The pandemic has changed everything, from the way people work to the way people feel about work, and more importantly how they feel about the companies that they work for. That puts hiring and staffing companies in a unique position. If you do it right, you can build a solid marketing strategy to help take your firm out in front of the pack and help employees get their careers and job demands back on track.

When you start a podcast, like any business, it doesn’t just generate interest by existing. You have to make sure that people know it exists—namely, the right people. Of course, that’s the secret and seems to be the million-dollar question in business: how do you grow your following, and especially in today’s oversaturated Internet? Podcasting is hot right now. It’s also a lucrative business to be in when you do it correctly. With the right resources and support, you’ll have no trouble making the most of it.

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If you’re in the business of startups, you are going to want to take advantage of all of the resources that you can to set yourself up for success. Starting a business is no easy feat, but you’re not alone. Today, one of the best resources that you can use is video marketing.

It might be a small world, but the world of small business is wide open and waiting for anyone who wants to give it a go. This highly competitive industry offers a lot of opportunities for those looking to strike out on their own and find business success. SMBs have long been the backbone of our country and economy. That means they, more than others, need to keep up with consumer trends. When you embrace video marketing, you’ll be able to find that place on social platforms a lot faster. YouTube and Facebook are a great place for SMBs to connect with their audience.