We’ve expanded our Outreach Campaigns! Now available: Per-contact pricing, on-demand campaigns, bundled features for major savings, and more.
Recognized by Clutch as a top sales outsourcing provider in 2023, Smith.ai first made Outreach Campaigns available in December 2021 to help businesses reach, engage, and convert more leads.
Nothing has changed with how our North America-based, sales-trained agents make outbound calls. They still conduct sales outreach for growing businesses 24/7/265, fully focused on attaining specific client objectives with the help of our AI-driven technology.
Here’s what’s new and exciting:
Per-Contact Pricing: We used to charge per-call — but after a year of making sales outreach calls, we now know it’s optimal to make five calls to significantly improve the odds of reaching leads by phone. With per-contact pricing, we’re including a five-call cadence in every campaign for less than the cost of what businesses would have spent on the per-call model.
Two Campaign Options: We’ve added a one-time campaign option so business owners and operators can choose how to enhance their sales teams.
Bundled Features: Previously available at an additional cost, these core features are now included with all new campaigns to improve the efficiency and efficacy of agents’ outreach efforts. What would have cost you in total an additional $3/call (or now $15/contact) is now included at no extra cost:
With outreach campaigns, we make it easy for businesses to seamlessly add 24/7 sales engagement to their already-stretched teams. Beyond simply adding sales capacity, here are five primary reasons we’re your ideal sales outreach partner:
Campaigns are an excellent fit for any business looking to reach more leads but doesn't have the bandwidth, staff, management, budget, know-how, or systems to do so in-house.
“We had to hire a new employee internally to handle the increased volume of new leads and retained clients – thanks to Smith.ai’s Outreach Campaigns,” said Kaelyn Diamond, partner at Ziegler Diamond Law Firm. “Last month, we had a campaign that generated 324 leads that were submitted to Smith.ai for outbound follow-up. 42 of them successfully converted for our firm. It goes to show how well Smith.ai's Outreach Campaigns work for businesses.”
We launched outreach campaigns in response to the need for businesses to scale revenue without committing to permanent increases in overhead costs or risking your reputation with subpar providers.
Business owners told us they struggled to pay upfront to hire sales staff and managers when they only needed extra sales support during certain times of the year — during their busy season, after a trade show, or following a large marketing campaign. They also told us they lacked the capacity to manage sales teams. That’s difficult with little to no experience in running revenue-driving teams, without the right sales software in place, and without knowing appropriate targets to set.
Others told us staff performance varied too greatly from person to person, staff turnover imposed impossible hiring and training burdens on the business, and sales management lacked the analytical and strategic development skills necessary to improve current outreach efforts.
Business owners and sales teams needed something more flexible, more affordable with less upfront commitment, more embedded with expertise, and just plain faster off the starting blocks. So we built it.
Smith.ai focuses on reaching, engaging, and converting your leads through outbound calling to create more sales opportunities and progress them through your funnel.
Each campaign is totally customized — from the objective and messaging to the size of the list and the cadence of the calls. It puts business owners and key stakeholders in the driver’s seat without them needing to actually execute the work — so they can focus instead on closing deals.
We expect our clients to come prepared with research done ahead of time on their ideal prospect profile — knowing what qualities make them an ideal customer and having relevant, honestly sourced lead lists ready to go.
Your lead list can come from your CRM, a trade show attendee list, an email subscriber list, or other sources, like a sales intelligence and enrichment tool like ZoomInfo or Apollo.io. These contacts can be sent to us manually in the form of a .csv file or automatically via API integration or Zapier.
We’ll make outbound calls using contact information from the lead list, your caller ID, and messaging based on your input and ours, making sure conversations are crafted to meet the objectives set during the setup and onboarding period.
Smith.ai provides the technology, talent, and testing to ensure your campaigns are set up for success, right out of the gate. We don’t mess around with month-long onboardings, pitch-y meetings guided by generic slide decks, or single points of contact who can become single points of failure. It takes a team (a few, in fact), and we’re about speed and focus.
Before your campaign begins, you’ll work with our solutions architect to map how Smith.ai will connect with your current systems. Whether sending completed campaign calls into your CRM or passing new leads to Smith.ai, we’re hands on, so you don’t need to worry about hiring a sales tech consultant. We’ve got the technical chops, and we’ll make the workflows as streamlined as possible.
We’ll also develop expert outreach messaging and carefully timed cadences based on your target objectives (in partnership with you, as much as you like). Plus, we’ll build FAQs and rebuttals to common objections into our AI-driven tools so our agents are equipped for every turn a conversation may throw their way.
Throughout the entire process, you’ll have a dedicated onboarding specialist and account manager who will keep you up-to-date on progress before and after launch.
And, of course, post-launch, you’ll be able to monitor all campaigns with a real-time dashboard so you can view past and upcoming calls and messages, real-time campaign funnel performance, the full list of your campaigns and their performance at a glance, and much more.
Research shows that 44% of salespeople give up after one follow-up call, yet 80% of new sales deals require five follow-up calls after the initial connection. That’s why our business development representatives make five calls per contact. In your dashboard, you’ll always know exactly how many attempts we’ve made to each contact, and how many more attempts are outstanding. Just as our AI software smartly guides our agents to focus conversations on achieving your campaign objective — whether that's booking a meeting, promoting a special offer, collecting a payment, or completing an event registration — so too does our software guide your understanding of how well a campaign is performing.
To distill all that down, here’s what we’re committing to deliver on every outreach campaign:
As we’ve said, we’re a partner not a vendor — and we can’t wait to show you the difference the Smith.ai experience can make on your sales growth.
If you have questions about outreach campaigns generally or the new features we’ve shared here, please reach us via email at email@example.com, chat with us live right here, or call us at (650) 727-6484.
Ready to get started? So are we.
If you're a Smith.ai client interested in Outreach Campaigns, simply reach out to your account manager, email firstname.lastname@example.org, or call (650) 727-6484.
69% of buyers have accepted cold calls from new providers (Source: Rain Group)
82% of buyers accept meetings when salespeople reach out to them (Source: Rain Group)
Organizations that don’t cold call experienced 42% less growth than those who used the tactic (Source: Crunchbase)
80% of sales require 5 follow-up calls after the initial connection (Source: Hubspot)