How to Use WhatConverts to Track Marketing Campaign Performance for Your Business

Sean Lund-Brown

While implementing a proper digital marketing strategy is critical, tracking that strategy and your various campaigns is even more integral to your success. Fortunately, there are a lot of different tracking tools and software options today, including WhatConverts. 

In this guide, we’ll talk about the value of tracking performance, what tools are available, and more. We’ll also discuss how WhatConverts works to help you track various aspects of your marketing campaigns and automates reporting so that you can stay on task and spend less time poring over reports and metrics. 

Every marketing campaign needs to be monitored and tracked. After all, you can’t know what’s working if you’re not tracking your efforts. Today, there are almost as many ways to monitor your business as there are businesses looking to track their metrics, so it can be difficult to figure out where to even begin. 

Studies have shown that less than 30% of marketers have plans based on data-driven insights. How else are you going to improve? You can’t figure out whether marketing efforts are working unless you’re tracking their results. The world of marketing is changing, and you have to be on top of your game to keep up. 

Today, Internet marketing is changing the way that everyone builds their brand online and off. It’s also creating a lot more space for competition, which is why it is all the more important for you to keep up with trends and best practices so that you can stay ahead of the game.  Thanks to AI and advances in technology, that’s easier than ever when you know the right tools to use. Of course, that’s what brought you here. 

Before we get in too deep, let’s talk first about the importance of tracking campaign performance and the types of resources available to assist you. Then, we’ll take a closer look at the WhatConverts platform specifically and all that it can do for your tracking needs. 


The importance of performance tracking 


Performance tracking is an integral part of the success of any business. After all, how can you know that your marketing campaigns are working if you’re not tracking them? How can you know that your conversion strategies are successful if you aren’t monitoring conversions? You can’t measure what you don’t see, and you can’t grow without being able to measure your growth and quantify your performance. 

There are a lot of useful tools out there today to make this process easier, and yet there are still so many people who aren’t keeping score. Worse, there are some who aren’t keeping score at all. In fact, a recent study showed that as many as 74% of marketers were unable to properly measure and report the impact of their marketing efforts. 

  • How can you know what’s working?
  • How can you know you’re not wasting money on campaigns that are failing miserably?
  • How can you know that you’re capitalizing on the marketing that’s getting the most notice?

These aren’t trick questions. You can’t. Not unless you take the time to track things and make sure that your campaigns are getting the results that they should be. With the tools available today, you can’t blame it on “not having resources”—even if you’re on a tight budget, there are affordable solutions for metrics and reporting. Even basic tools like Google Analytics that offer limited free access are better than nothing. 

However, if you’ve got the means you should look into a higher capability campaign tracking tool like WhatConverts or hire a team that can handle it all for you. Up next, we’ll talk a little bit about what kind of options you have when it comes to managing your campaigns and monitoring their success. 

First though, we want to remind you once more that performance tracking is something that can set your brand apart and it’s what is going to take your business to the next level. When you can get real-time insights to make instant changes, you’ll see a lot fewer losses and a lot more improvement without having to wait weeks, or even months, to get results. 


Types of performance tracking tools and resources


There are several different ways that you can track performance metrics and monitor your marketing campaigns. Tools like WhatConverts are available to help you along the way, with the ability to tag and track every marketing campaign that you run, including leads that come in via phone, social media, and more. You can track ads from print, radio, Internet marketing, and anywhere else that you’re advertising to make sure that you know:

  • Which campaigns are performing well
  • Where you can make improvements
  • How to best utilize your resources to make performance improvements

In addition to tools like WhatConverts, we mentioned basic platforms like Google Analytics. This is also going to be a helpful tool, but it shouldn’t be the only thing that you’re using. Collect as many metrics as you can, whether that means you have one dynamic program or you use one for marketing, one for sales, and so forth. 

It’s about finding what works for your business. And, if you’re short on resources and don’t need performance tracking to be one more thing to do, consider outsourcing or partnering with someone who can not only monitor your campaigns, but field the calls and chats, and so much more. It’ll take a lot off your plate in addition to keeping you from having to handle all the performance tracking and management. 

We’re talking, of course, about virtual receptionists like the agents at Smith.ai (more on us later). When you choose this option, you’ll ensure that all of your communications are properly handled and that every campaign is monitored for results and potential issues along the way. Plus, you can trust that it’s all done professionally and in line with your brand image, and all while you’re taking care of other things that require your attention. 

In order to find the right solution, you’ve got to think about what’s best for your company specifically. Let’s look closer at that. 


How to choose the right tracking platforms and monitoring tools


As with most things today, there are several different options out there, so you’ll have to do your homework and choose the right tools for your needs. What works for your brand might not work for others, so the first thing that you need to do is eliminate the one-size-fits-all idea from your head. That’s not how it works. That’s why these platforms and tools offer customizable solutions, or they should. 

There’s your first criteria: customization. Any tracking tools you use should allow you to customize the various features to fit your needs. Otherwise, you’re just making do with what you’re given, and that’s not effective in this day and age. 

You’ll also want to choose a monitoring tool or program that is easy to set up and integrate with your existing software. Consider how much it simplifies the data and reporting process for you, because that’s where it really counts. 

Look for tracking solutions that do more than track calls. They should track all of your sources of marketing and advertising so that you can keep tabs on all of your campaigns and make sure that you get the outcome that you desire. If things aren’t going your way, you’ll want to change gears as quickly as possible, so real-time reporting and notifications should be offered, too. 

There’s no single solution that works for everyone, but if you consider factors like this, it will be easier to find what your business needs. 


What is WhatConverts?


WhatConverts is a powerful tracking platform that helps any small business make sense of its marketing. From tracking calls to monitoring social campaigns and even direct mail marketing, this tool can keep tabs on everything that you’re doing and help you see what works, what doesn’t and where you can best invest your time and resources in making improvements. 

This will allow you to see what marketing is actually converting your visitors, whether people are calling or filling out forms due to a specific campaign, and even whether your live chats result in leads or other conversions. Essentially, WhatConverts can track every single touchpoint back to its origin of marketing, helping you see the big picture in your marketing campaigns. 

There are several different marketing reports available with this platform, which also offers totally customizable plans for businesses of all sizes. With his tool, you’ll be able to easily append marketing data, compare changes over time, measure marketing effectiveness, and gain valuable insight on your business and what you can do to improve it. 

What converts has 5 stars from Capterra, offers a 14-day free trial, and comes with dedicated support for you every step of the way. The platform integrates with tools that companies already use like:

  • Google AdWords
  • Zoho CRM
  • Acuity Scheduling
  • Salesforce
  • Squarespace
  • Intercom
  • Facebook Ads
  • Livechat
  • And more

This is a dynamic tool that can do wonders for your business marketing efforts when it comes to tracking campaign results and making sure that your strategies are on point. 

Now, let’s take a closer look at how the WhatConverts platform works and helps you track the performance of your various campaigns. 


How WhatConverts tracks performance 


WhatConverts uses AI and technology to attach tracking information to all of your marketing campaign efforts. Then, every single call, chat, form fill or other item that comes in will be categorized and added to the appropriate reports. You can track leads by source, by day, and even by specific landing page if you’re trying to improve your website and boost your SEO rankings. 

WhatConverts offers an array of features, including:

  • Call tracking
  • Form tracking
  • eCommerce tracking
  • Chat tracking
  • Lead qualification and valuation
  • Custom reports and intelligence
  • Tracking numbers
  • Real-time reporting
  • Easy integrations
  • A/B testing
  • Call routing and recording
  • Campaign and channel management
  • Event-triggered actions
  • User-friendly dashboard
  • Voice recognition
  • Lead capture, distribution, and management
  • Website analytics
  • Free demos

WhatConverts makes it easy to set up a white label solution with easy management of all your marketing campaigns and a full suite of reports that you can pick and choose, modify and customize, and so much more. You’ll be able to manage leads and gain valuable marketing insight that you might not find elsewhere. 

Plus, it’s all done in real-time so that you get real results, right away. This lead management tool helps brands get a clear picture of things. It’s a cloud platform with web-based access and the free trial will ensure that you get a chance to check it out before you have to commit. 

WhatConverts also has affordable pricing for those who are just starting out. You can use it for as little as $30 per feature, per month. They offer plenty of online support as well as training videos and online webinars to help people make the most of their platform, too. 


Or leave the tracking (and communication) to someone else when you partner with Smith.ai


Sure, you need to be following up on your marketing campaigns. That doesn’t mean that you need to be the one doing the work. You’ve already got enough to juggle in running a business—why not outsource where you can? 

When you partner with the dedicated live receptionists at Smith.ai, you’ll be able to guarantee that every call is answered and resolved in the best and most efficient manner, and that you’ll be able to track the performance of it all, thanks to our integrated metrics and tracking tools that keep you apprised of what’s going on. 

Tools like WhatConverts are great for helping automate campaign tracking but letting someone else handle the work is even better. Plus, when you choose to work with us, we’ll even help create a custom strategy so that we can manage all of your communication needs, no matter how big or small they might be. 

To learn more, schedule a consultation to discuss our virtual receptionists and the 24/7 solutions we can provide for your customer service and call tracking, and so much more. You can also reach us at hello@smith.ai or (650) 727-6484.


Sean Lund-Brown

Sean Lund-Brown is a current Marketing Assistant for Smith.ai. A graduate from Metropolitan State University of Denver, Sean graduated with a BA in Music and an individualized degree in Teaching Vocal Pedagogy.

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