Blog: Business Education

A lot of companies are tempted to jump right into marketing without any planning. They want to start writing blogs, creating landing pages, and doing all that other fun marketing stuff that needs attention. The problem is, of course, that if you don’t take the time to define an audience and create your client avatar, you’re going to seriously hurt your chances of success.

The call-to-action (CTA) is an essential part of your sales and marketing that has to be exactly right if you’re going to get results. While there are tried and true options (like the ones mentioned in the title) that people can’t seem to get away from, there is also something to be said for getting creative with your CTAs. If you’re looking to inspire more conversions and grow your business, you’ll need to take the time to hone your craft and create the most powerful CTAs that motivate your audience to make a move.

Team building is an essential part of modern business. Whether teams spend hours together every day or they only have to interact occasionally, you still want to have a team that is solid and feels supported. You should form strong bonds between your team whenever and wherever you can—this will only serve to strengthen the business. The world of team-building activities and efforts has been growing for years and it seems that the sky is the limit with the different activities that you can choose these days.

Online courses are a popular market these days. The Internet has created a space where everyone can learn, which means that a lot more people are trying to learn something new. If you are in the business of selling online courses for any number of purposes or industries, you have to know how to promote your product(s) effectively to get the business that you want. Whether you’re just trying to build your client base or it’s time for serious growth, here are nine promotional ideas that will help you increase sales and more.

Read more about best practices for your business to communicate directly with your customers during a time of crisis in this guest post.

Learn more on how you can help your business' customer loyalty program stand out in this guest post.

Consulting companies are always on the lookout for new clients. Of course, finding them can prove to be somewhat of a challenge if you’re not prepared. If you’re not already using word-of-mouth and referrals, we’ll cover that, along with a lot of other great promotional ideas to help you get your consulting business growing.

If you own a cleaning business, you have a lot on your plate. In addition to the cleaning services that you provide (unless you’ve got a team of employees), you also have to market and promote your business to new customers. Fortunately, cleaning businesses are growing in popularity today and more homeowners are finding that their busy lifestyles leave little room for more than sprucing up.

This beginner’s guide will tell you everything you need to know about Customer Lifetime Value (CLV). The critical metric is a great measure of business success, especially in software as a service (SaaS). Read on to learn how to measure it, why it’s so crucial, and how to improve your CLV.