Samir Sampat

Marketing emails are still an effective means of reaching out to potential prospects. However, you do have to approach it properly, including coming up with the best possible CTA (call-to-action) to get your readers’ attention and make them want to respond, reach out, or otherwise convert. This may not seem like an easy feat, but it can be done if you’re willing to invest the effort and time.

The hiring process is never an easy one. Finding the right candidates can prove to be a challenge in even the best conditions, and right now, the market isn’t exactly in the best shape. Fortunately, there are some things that you can do to set yourself up for success, including just that—setting yourself up. Part of that comes in educating yourself on how to find the best candidates and what kind of interview questions you’ll want to use to figure out who the best fit for your team will be.

LinkedIn Sales Navigator is a great prospecting tool that leverages the entire LinkedIn network as part of your quest for lead generation. And if you’re not already using LinkedIn as a prospecting source, you’d better get on board. HubSpot did a study that showed LinkedIn coming in at 277% more effective than Facebook and Twitter for lead generation.

HubSpot is one of the leading CRM solutions on the market today. It’s largely preferred by entrepreneurs and SMBs because it has so much available for free, compared to similar products that have high monthly subscription rates for the same features. HubSpot does have upgrades available and paid solutions for those who want something more, but you don’t have to pay if you don’t need to.

Salesforce is one of the leading SaaS solutions on the market today. In fact, more than 150,000 businesses around the world use this cloud-based software to assist with their business operations. Not only that, but in the CRM market, Salesforce’s share is more than all four of its leading competitors, combined (19.8%). The good news is that this means that there are tons of tools and solutions designed to integrate with the Salesforce platform.

Lead sourcing is a major part of lead generation. Organic, free leads are great. However, they typically won’t be enough to fill your lead pipeline on an ongoing basis. There’s no shame in buying leads—in fact, sometimes it’s a great way to get quality prospects without having to do a lot of work to find them.

There are some sales and outsourced service providers that offer dynamic solutions that include appointment setting and lead generation; however, this is far more the exception than the rule. Lead gen and appointment setting are two different things, and many companies offer them as two different services entirely. These two processes do have some similarities, but they also have some differences that you’ll want to know about.

When it comes to paying employees, it can be tricky to figure out what’s appropriate. Plus, there’s more to it than just their salary—you’ll also have to think about whether you’re including benefits, commission, etc. It can seem like an impossible math equation trying to figure out how much to pay someone when you need to hire help.

What’s a sales deck? Essentially, it’s just a slide presentation that is designed to help you pitch your product or service to clients. Decks give prospects a way to feel connected and understand exactly what they’re getting. It also allows them to get the “wow” factor when you do it well. To help, here are 15 great examples that showcase the effective use of sales decks for business demos.

So, what can you expect to pay a law firm intake specialist when you need help? Well, that depends on several factors. In the guide below, we’ll take more about what this person is and their role in the law firm, as well as what factors affect how much you’ll spend on a salary. Then, we’ll take a look at the top cities across the country to see how salaries pan out for a legal intake specialist depending on location. That way, you’ll be able to make an informed decision about getting the help that you need.